//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~subject:"Data mining"
~isPartOf:"Journal of internet commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Data mining
Viral marketing
29
Virales Marketing
29
Consumer behaviour
23
Internet marketing
19
Online-Marketing
19
Social Web
12
Social web
12
Online retailing
10
Online-Handel
10
Confidence
6
E-commerce
6
Electronic Commerce
6
Vertrauen
6
social media
6
Beziehungsmarketing
4
Personalisierung
4
Personalization
4
Relationship marketing
4
Website
4
trust
4
Bibliometrics
3
Bibliometrie
3
Brand management
3
Credibility
3
Glaubwürdigkeit
3
Internet
3
Markenführung
3
Product information
3
Produktinformation
3
word-of-mouth
3
Advertising effects
2
Brand image
2
Cognition
2
Customer integration
2
Customer satisfaction
2
Data Mining
2
Electronic word-of-mouth (eWOM)
2
Facebook
2
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Aiken, K. Damon
2
Amaya Rivas, Adriana A.
1
Balaji, M. S.
1
Basu, Rituparna
1
Bat, Tuya
1
Boush, David M.
1
Carneiro, Teresa Cristina Janes
1
Chen, Chun-Der
1
Chou, Shih Yung
1
Chung, Jin-young
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
Dholakia, Ruby R.
1
Dhun
1
Drake, John R.
1
Duan, Jingyi
1
Furner, Christopher P.
1
Ghosh, Tathagata
1
Gironda, John
1
Huang, Albert H.
1
Hung, Shin-Yuan
1
Islam, Jamid Ul
1
Jaipaul-O'Garro, Rhonda
1
Jones, Scott A.
1
Kang, Tsan-Ching
1
Khong Kok Wei
1
Kim, Yeong Gug
1
Kisling, Eric
1
Kobia, Caroline
1
Kong, Sue
1
Korgaonkar, Pradeep
1
Ku, Edward C. S.
1
Lancendorfer, Karen M.
1
Lee, Wei-Na
1
Lee, Yukyung
1
Lin, Carolyn A.
1
Liu, Chuanlan
1
MacMillan, Amy
1
Mehdikhani, Rasoul
1
Mumuni, Alhassan G.
1
more ...
less ...
Published in...
All
Journal of internet commerce
Journal of business research : JBR
122
Journal of retailing and consumer services
105
International journal of hospitality management
73
International journal of internet marketing and advertising : IJIMA
44
Tourism management : research, policies, practice
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
34
Psychology & marketing
33
International journal of contemporary hospitality management
31
Journal of hospitality marketing & management
31
Electronic commerce research
28
Journal of travel and tourism marketing
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Cogent business & management
25
Information systems research : ISR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Journal of electronic commerce research : JECR
23
European journal of marketing : EJM
21
International journal of electronic marketing and retailing : IJEMR
21
Journal of management information systems : JMIS
21
Journal of marketing
21
Marketing letters : a journal of research in marketing
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of consumer studies
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of international consumer marketing
15
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
2
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
3
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
4
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
5
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
6
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
7
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
8
The adoption of online product information : cognitive and affective evaluations
Kang, Tsan-Ching
;
Hung, Shin-Yuan
;
Huang, Albert H.
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 373-403
Persistent link: https://www.econbiz.de/10012312282
Saved in:
9
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
10
How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011987414
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->