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~subject:"Innovationsmanagement"
~subject:"Beziehungsmarketing"
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Innovationsmanagement
Beziehungsmarketing
Virtuelle Realität
2,413
Virtual reality
2,280
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625
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624
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392
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390
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3
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3
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3
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3
Mahr, Dominik
3
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3
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2
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2
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2
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14th International Conference, 'Thinking Minds: Nurturing the Design of a Better Future', June 22-26, 2009, Malaysia
1
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Asia Pacific journal of marketing and logistics
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Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
British journal of management
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1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Competence management for open innovation : tools and IT support to unlock the innovation potential beyond company boundaries
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Digitale Welten: neue Ansätze in der Wirtschafts- und Sozialkybernetik : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2014 vom 10. bis 11. Juli 2014 in Stuttgart
1
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1
E-collaboration ; Vol. 1
1
E-commerce and web technologies : 6th international conference, EC-Web 2005, Copenhagen, Denmark, August 23 - 26, 2005 ; proceedings
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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ECONIS (ZBW)
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
In-person or virtual? : what will operations management/research conferences look like?
Cavallin Toscani, Antonio
;
Atasu, Atalay
;
Van …
-
2023
Persistent link: https://www.econbiz.de/10014248188
Saved in:
3
Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable
Zein, Dhani Mifthakhul
;
Puspaningrum, Astrid
;
Rofiq, Ainur
-
2023
Persistent link: https://www.econbiz.de/10014285175
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo
;
Garry, Tony
;
Biggemann, Sergio
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
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6
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
7
Quality improvement : understanding the adoption and diffusion of digital technologies related to surgical performance
Apell, Petra
;
Hidefjäll, Patrik
- In:
International journal of quality & reliability management
39
(
2022
)
6
,
pp. 1506-1529
Persistent link: https://www.econbiz.de/10013397833
Saved in:
8
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
9
How virtual meetings stimulate process innovations in organisations : mixed-methods evidence from emergency response providers
Redlbacher, Friederilke
;
Hattke, Fabian
- In:
Innovation: organization & management : IOM
26
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014513316
Saved in:
10
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
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