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~type_genre:"Aufsatz in Zeitschrift"
~person:"Huh, Jisu"
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Advertising
18
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18
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12
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8
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8
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7
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Huh, Jisu
Gierl, Heribert
62
Pelsmacker, Patrick de
60
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
39
Septianto, Felix
35
Kaiser, Harry M.
33
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30
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28
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27
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26
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26
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26
Yoon, Hye Jin
26
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25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Okazaki, Shintaro
22
Pauwels, Koen
22
Reid, Leonard N.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Grewal, Dhruv
20
Matthes, Jörg
20
Torres, Ivonne M.
20
Wilson, Rick T.
20
Campbell, Colin L.
19
Smit, Edith G.
19
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Journal of advertising
7
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of advertising research
2
Health marketing quarterly
1
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1
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ECONIS (ZBW)
27
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1
Urgent topics for
advertising
research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
4
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
5
You reap where you sow : a trust-based approach to initial seeding for viral
advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
6
ChatGPT, AI
advertising
, and
advertising
research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
7
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
8
Perceived relevance and privacy concern regarding online behavioral
advertising
(OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
9
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
10
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
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