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Konsumentenverhalten
Analysis of variance
1,452
Varianzanalyse
1,444
Theorie
605
Theory
604
Schätztheorie
285
Estimation theory
284
Volatility
271
Volatilität
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218
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218
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210
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171
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169
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168
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analysis of variance
105
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95
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95
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77
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71
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69
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68
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Option pricing theory
64
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Donnevert, Tobias
2
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1
Adler, Howard
1
Aydinoğlu, Nilüfer Z.
1
Bailey, Ainsworth Anthony
1
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1
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1
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1
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1
Blankson, Charles
1
Cai, Liping A.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing theory and practice
2
California management review
1
E-Services : opportunities and threats
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Global cases on hospitality industry
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of services and operations management
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Naše gospodarstvo : revija za aktualna ekonomska in poslovna vprašanja
1
Praj̄nȧn : journal of social and management sciences
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
SpringerLink / Bücher
1
The journal of risk and insurance : the journal of the American Risk and Insurance Association
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
How does spectator marketing in women's leagues differ from that in men’s leagues?
Adachi, Natsumi
;
Yamashita, Rei
;
Matsuoka, Hirotaka
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012990270
Saved in:
2
Age-specific differences in food and stimulant consumption in Germany and their marketing implications
Oeser, Gerald
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
5
,
pp. 488-517
Persistent link: https://www.econbiz.de/10013483409
Saved in:
3
Consumer response tendency and its implications for satisfaction and recommendation intention
Kato, Takumi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10013177330
Saved in:
4
Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry
;
Wolf, Mitchell
;
Lecat, Benoit
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
Saved in:
5
How does price presentation influence consumer choice? : the case of life insurance products
Huber, Carin
;
Gatzert, Nadine
;
Schmeiser, Hato
- In:
The journal of risk and insurance : the journal of the …
82
(
2015
)
2
,
pp. 401-431
Persistent link: https://www.econbiz.de/10011392998
Saved in:
6
Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 2-19
Persistent link: https://www.econbiz.de/10009777171
Saved in:
7
Public-private collaborations : branded public services?
Blankson, Charles
;
Sierra, Vicenta
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 994-1012
Persistent link: https://www.econbiz.de/10009572855
Saved in:
8
Bank and product selection : a comparison of rural and urban customers
Singh, Fulbag
;
Kaur, Davinder
;
Mahajan, Priyansha
- In:
Praj̄nȧn : journal of social and management sciences
40
(
2012
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009539338
Saved in:
9
The influence of self-construal and co-consumption others on consumer complaining behavior
Wei, Wei
;
Miao, Li
;
Cai, Liping A.
;
Adler, Howard
- In:
International journal of hospitality management
31
(
2012
)
3
,
pp. 764-771
Persistent link: https://www.econbiz.de/10009544310
Saved in:
10
Revisiting the relationship between consumer loyalty and price sensitivity : the moderating role of deal-proness
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10009243291
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