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~isPartOf:"Tourism management : research, policies, practice"
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Search: subject:"branding"
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Brand management
62
Markenführung
62
Brand image
42
Markenimage
42
Tourism marketing
26
Tourismusmarketing
26
Destination management
21
Destinationsmanagement
21
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
17
Social web
17
Internet marketing
14
Online-Marketing
14
Hotel industry
13
Hotellerie
13
Beziehungsmarketing
11
Holiday behaviour
11
Relationship marketing
11
Tourism
11
Tourismus
11
Urlaubsverhalten
11
Destination branding
10
Place marketing
10
Standortmarketing
10
Brand
8
Markenartikel
8
Social media
8
Emotion
6
Place branding
6
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United States
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Brand equity
5
City marketing
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Stadtmarketing
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China
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Designation of origin
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Destination image
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Marketing management
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Pike, Steven
4
Baloglu, Seyhmus
2
Campo, Sara
2
Gómez, Mar
2
Hudson, Simon
2
Jiménez-Barreto, Jano
2
Lee, Jin-soo
2
Molina, Arturo
2
Nicolau, Juan Luis
2
Rubio Benito, Natalia
2
Sharma, Abhinav
2
Yu, Chung-En
2
Zavattaro, Staci M.
2
Adams, Frank G.
1
Adams, Kweku
1
Aranda, Evangelina
1
Ariza, Eduardo
1
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1
Back, Ki-Joon
1
Back, Ki-joon
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Barcelos, Renato Hübner
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1
Bauer, Florian
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Berenguer Contrí, Gloria
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Bianchi, Constanza
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Bianco, Simone
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Bilgihan, Anil
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Tourism management : research, policies, practice
Journal of business research : JBR
607
The journal of brand management : an international journal
575
The journal of product & brand management
392
SpringerLink / Bücher
375
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
117
Springer eBook Collection
114
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
109
International journal of hospitality management
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
107
Journal of marketing communications
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Research
79
Marketing letters : a journal of research in marketing
75
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
NBER working paper series
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International journal of advertising : the review of marketing communications
61
NBER Working Paper
61
Qualitative market research : an international journal
61
International marketing review
60
Business horizons
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
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ECONIS (ZBW)
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1
Competing for legitimacy in the place
branding
process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
2
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
3
Signalling the corporate brand promise to front-line employees : the role of learning and development in internal
branding
Garavan, Thomas N.
;
Koukpaki, Adebayo Serge Francois
; …
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013326676
Saved in:
4
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
5
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
6
Dual-branded hotels : resource-based entry strategies in agglomerated markets
Bianco, Simone
;
Singal, Manisha
;
Zach, Florian J.
; …
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534423
Saved in:
7
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
8
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
9
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
10
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
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