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~person:"Petersen, J. Andrew"
~person:"Hallikas, Jukka"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Customer value
11
Kundenwert
11
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7
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3
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3
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2
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Aufsatz in Zeitschrift
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11
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Petersen, J. Andrew
Hallikas, Jukka
Kumar, V.
26
Ko, Eunju
13
Eggert, Andreas
11
Kim, Kyung Hoon
11
Keränen, Joona
10
Kleinaltenkamp, Michael
10
Verhoef, Peter C.
10
Frow, Pennie
9
Skiera, Bernd
9
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8
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8
Madhani, Pankaj M.
8
Wiesel, Thorsten
8
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7
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7
Saarijärvi, Hannu
7
Venkatesan, Rajkumar
7
Bradlow, Eric T.
6
Edvardsson, Bo
6
Neslin, Scott A.
6
Rajagopal
6
Ulaga, Wolfgang
6
Albadvi, Amir
5
Bolton, Ruth N.
5
Fader, Peter
5
Grönroos, Christian
5
Haenlein, Michael
5
Kim, Sang Jin
5
Le Nguyen Hau
5
Leone, Robert P.
5
Libai, Barak
5
McColl-Kennedy, Janet R.
5
Ngo, Liem Viet
5
O'Cass, Aron
5
Pynnönen, Mikko
5
Ritala, Paavo
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
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Journal of marketing
2
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1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of electronic business
1
International journal of innovation management
1
International journal of production economics
1
Journal of business strategy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
11
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Date (oldest first)
1
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
2
Service purchasing and value creation : toward systemic purchases
Hallikas, Jukka
;
Immonen, Mika
;
Pynnönen, Mikko
; …
- In:
International journal of production economics
147
(
2014
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10010350456
Saved in:
3
Analyzing systemic customer value in scalable business service
Pynnönen, Mikko
;
Hallikas, Jukka
;
Ritala, Paavo
; …
- In:
The service industries journal
34
(
2014
)
14
,
pp. 1154-1166
Persistent link: https://www.econbiz.de/10010412904
Saved in:
4
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
5
Managing customer-driven business model innovation
Pynnönen, Mikko
;
Hallikas, Jukka
;
Ritala, Paavo
- In:
International journal of innovation management
16
(
2012
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009613158
Saved in:
6
The new meaning of customer value : a systemic perspective
Pynnönen, Mikko
;
Ritala, Paavo
;
Hallikas, Jukka
- In:
Journal of business strategy
32
(
2011
)
1
,
pp. 51-57
Persistent link: https://www.econbiz.de/10008857555
Saved in:
7
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
8
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
9
Applying a customer value model in mobile communication business
Pynnönen, Mikko
;
Hallikas, Jukka
- In:
International journal of electronic business
6
(
2008
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003788775
Saved in:
10
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
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