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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Tourism management : research, policies, practice"
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Event marketing
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International journal of advertising : the quarterly review of marketing communications
Tourism management : research, policies, practice
SpringerLink / Bücher
49
International journal of event and festival management
24
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Markenkommunikation und Beziehungsmarketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Journal of business research : JBR
17
Springer eBook Collection
16
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
essentials
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Sport management review
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
Research
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
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ECONIS (ZBW)
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1
How do destination negative events trigger tourists' perceived betrayal and boycott? : the moderating role of relationship quality
Su, LuJun
;
Jia, Bocong
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013326665
Saved in:
2
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013326667
Saved in:
3
Developing esport tourism through fandom experience at in-person events
Thompson, Jamie
;
Taheri, Babak
;
Scheuring, Florian
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013271660
Saved in:
4
Experiencing culture in attractions, events and tour settings
Richards, Greg
;
King, Brian
;
Yeung, Emmy
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237278
Saved in:
5
Festival gamification : conceptualization and scale development
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Huang, Wen-Shiung
; …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 370-381
Persistent link: https://www.econbiz.de/10012128679
Saved in:
6
It was never ours : formalised event hosting rights and leverage
Kelly, Donna M.
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 123-133
Persistent link: https://www.econbiz.de/10012004912
Saved in:
7
Event tourism and event imposition : a critical case study from Kangaroo Island, South Australia
Higgins-Desbiolles, Freya
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 73-86
Persistent link: https://www.econbiz.de/10011774895
Saved in:
8
What about the event? : how do tourism leveraging strategies affect small-scale events?
Kelly, Donna M.
;
Fairley, Sheranne
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 335-345
Persistent link: https://www.econbiz.de/10011775007
Saved in:
9
The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Saved in:
10
The role of iconic-historic commemorative events in event tourism : insights from the 20th and 25th anniversaries of the fall of the Berlin Wall
Viol, Maren
;
Todd, Louise
;
Theodoraki, Eleni
; …
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 246-262
Persistent link: https://www.econbiz.de/10011903468
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