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Search: subject:"product development"
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New product development
27
Produktentwicklung
27
Consumer behaviour
10
Konsumentenverhalten
10
Innovation
6
Innovation management
6
Innovationsmanagement
6
Market research
3
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crowdsourcing
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English
28
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Ackerman, Joshua M.
1
Ahearne, Michael
1
Anderson, Eric T.
1
Balasubramanian, Sridhar
1
Barroso, Alicia
1
Bayus, Barry L.
1
Bellezza, Silvia
1
Bruce, Norris I.
1
Campbell, Margaret C.
1
Chakravarti, Dipankar
1
Chan, Nicholas
1
Cheema, Amar
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Dahan, Ely
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Dhar, Ravi
1
Du, Rex Yuxing
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Fang, Eric
1
Feinberg, Fred M.
1
Foutz, Natasha Zhang
1
Fuchs, Christoph
1
Geyskens, Inge
1
Gielens, Katrijn
1
Gill, Tripat
1
Gino, Francesca
1
Goldenberg, Jacob
1
Grant, Susan Jung
1
Gürhan-Canli, Zeynep
1
Han, Shunping
1
Hughes, Douglas E.
1
Ittersum, Koert van
1
Jhang, Ji Hoon
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Jiang, Ying
1
Jindal, Rupinder
1
Kaikati, Andrew M.
1
Kamakura, Wagner A.
1
Kang, Wooseong
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Kannan, P. K.
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Kim, Adlar J.
1
Kirmani, Amna
1
Kolsarici, Ceren
1
Kornish, Laura J.
1
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Journal of marketing research : JMR
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
195
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
147
SpringerLink / Bücher
131
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
111
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Strategic Direction
84
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
European Journal of Innovation Management
76
R & D management
72
Journal of Product & Brand Management
71
European Journal of Marketing
67
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
63
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International Journal of Operations & Production Management
53
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Technology analysis & strategic management
52
Creativity and innovation management
50
European journal of operational research : EJOR
45
Journal of Business & Industrial Marketing
44
Journal of open innovation : technology, market, and complexity
41
Journal of marketing
40
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
Industrial Management & Data Systems
38
International Journal of Innovation Management (ijim)
38
Journal of the Academy of Marketing Science
38
International journal of project management : the journal of The International Project Management Association
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
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ECONIS (ZBW)
28
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28
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1
Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.
;
Zubcsek, Peter Pal
;
Goldenberg, Jacob
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
Saved in:
2
The importance of the raw idea in innovation : testing the sow's ear hypothesis
Kornish, Laura J.
;
Ulrich, Karl T.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10010349047
Saved in:
3
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
4
"Be careless with that!" : availability of product upgrades increases cavalier behavior toward possessions
Bellezza, Silvia
;
Ackerman, Joshua M.
;
Gino, Francesca
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 768-784
Persistent link: https://www.econbiz.de/10011762833
Saved in:
5
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
6
Analyzing client profitability across diffusion segments for a continuous innovation
Sood, Ashish
;
Kumar, V.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 932-951
Persistent link: https://www.econbiz.de/10011784995
Saved in:
7
If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Han, …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011502911
Saved in:
8
Harbingers of failure
Anderson, Eric T.
;
Lin, Song
;
Simester, Duncan
;
Tucker, …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10011349928
Saved in:
9
Core versus peripheral innovations : the effect of innovation locus on consumer adoption of new products
Zhenfeng, Ma
;
Gill, Tripat
;
Jiang, Ying
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 309-324
Persistent link: https://www.econbiz.de/10011292915
Saved in:
10
Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
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