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Search: subject:"promotions"
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Sales promotion
59
Verkaufsförderung
59
Consumer behaviour
28
Konsumentenverhalten
28
Preismanagement
12
Pricing strategy
12
Einzelhandel
11
Retail trade
11
Advertising effects
9
Werbewirkung
9
Low-cost strategy
7
Marketing management
7
Marketingmanagement
7
Niedrigpreisstrategie
7
Brand management
6
Ladengestaltung
6
Markenführung
6
Salespeople
6
Store design
6
Verkaufspersonal
6
Theorie
5
Theory
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Advertising
4
Beziehungsmarketing
4
Bibliometrics
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Bibliometrie
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Brand image
4
Einzelhandelspreis
4
Markenimage
4
Online retailing
4
Online-Handel
4
Price promotions
4
Rabatt
4
Rebate
4
Relationship marketing
4
Retail price
4
Confidence
3
Discounting
3
Diskontierung
3
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Epstein, Leonardo D.
2
Goodstein, Ronald Charles
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Lunardo, Renaud
2
Malshe, Avinash
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Raghubir, Priya
2
Al-Habib, Mohammed
1
Alavi, Sascha
1
Allan, David
1
Assaf, A. Georges
1
Attari, Amin
1
Babakus, Emin
1
Barajas, Angel
1
Barnier, Virginie De
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Buil, Isabel
1
Bush, Alan J.
1
Bush, Victoria D.
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Calantone, Roger J.
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Casakin, Hernan
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Celly, Kirti Sawhney
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Chao, Mike Chen-Ho
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Chatterjee, Promothesh
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Chatterjee, Subimal
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Chung, Yuho
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1
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Journal of business research : JBR
Journal of retailing and consumer services
65
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
Journal of the Academy of Marketing Science
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of Islamic Marketing
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
International journal of production economics
12
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of market research
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
European Journal of Marketing
8
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
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ECONIS (ZBW)
63
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1
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price
promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
2
The impact of scheduling styles on time-limited
promotions
: the moderating role of redemption frames
Rai, Dipankar
;
Lin, Chien-Wei
;
Jiraporn, Napatsorn
- In:
Journal of business research : JBR
135
(
2021
),
pp. 774-786
Persistent link: https://www.econbiz.de/10012648017
Saved in:
3
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
4
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
5
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
6
Consumer's response to conditional
promotions
in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
7
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
8
The role of paid media, earned media, and sales
promotions
in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
10
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
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