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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Search: subject:"segmentation"
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Market segmentation
15
Marktsegmentierung
15
Consumer behaviour
9
Konsumentenverhalten
9
Target group
6
Zielgruppe
6
Beziehungsmarketing
3
Customer satisfaction
3
Kundenzufriedenheit
3
Marketing theory
3
Marketingtheorie
3
Relationship marketing
3
Cluster analysis
2
Clusteranalyse
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Customer analysis
2
Haustiere
2
Kundenanalyse
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Market research
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Marktforschung
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Mobile communications
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Mobilkommunikation
2
Pets
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Regression analysis
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Regressionsanalyse
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Advertising
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Advertising planning
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Animals
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B-to-B-Marketing
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Bildungsniveau
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Business-to-business marketing
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Agarwal, Reeti
1
Balaji, M. S.
1
Bang, Nguyen
1
Berné, Carmen
1
Berte, Katrien
1
Boya, Unal O.
1
Cardoso, Margarida G. M. S.
1
Chen, Annie Huiling
1
Chen, Cheng-hao Steve
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Cho, Chang-hoan
1
De Marez, Lieven
1
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1
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1
García-Uceda, Esperanza
1
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1
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1
Hattum, Pascal van
1
Helgesen, Øyvind
1
Heo, Jun
1
Hoijtink, Herbert
1
Hultén, Bertil
1
Hung, Kuang-peng
1
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Leal Filho, Walter
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1
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1
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Journal of targeting, measurement and analysis for marketing
Discussion paper series / IZA
124
Journal of retailing and consumer services
64
Young consumers : insight and ideas for responsible marketers
64
Discussion paper / Centre for Economic Policy Research
63
NBER working paper series
63
Working paper / National Bureau of Economic Research, Inc.
63
SpringerLink / Bücher
61
IZA Discussion Paper
58
Europäische Hochschulschriften / 5
55
Journal of business research : JBR
52
ILO Working Papers
49
NBER Working Paper
49
IMF Working Papers
48
Tourism management : research, policies, practice
47
Journal of travel and tourism marketing
44
IZA Discussion Papers
40
CESifo working papers
39
Journal of advertising research
37
IMF Staff Country Reports
36
Journal of advertising : official publication of the American Academy of Advertising
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Marketing Science
31
Post-Print / HAL
30
Applied economics
29
Psychology & marketing
29
Journal of revenue and pricing management
28
Journal of vacation marketing : an international journal
28
International journal of consumer studies
27
Marketing intelligence & planning
27
The journal of consumer marketing
27
Journal of strategic marketing
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Discussion papers / CEPR
24
Feminist economics
24
Journal of hospitality marketing & management
24
Tourism analysis : an interdisciplinary tourism & hospitality journal
24
Working paper
24
European journal of marketing : EJM
23
Discussion paper
22
Economics letters
22
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ECONIS (ZBW)
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1
Targeting efficiencies among trade show nonattendees
Berné, Carmen
;
García-Uceda, Esperanza
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
3
,
pp. 146-157
Persistent link: https://www.econbiz.de/10003523022
Saved in:
2
Dimensions of the dog-human relationship : a
segmentation
approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
3
A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
Saved in:
4
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
5
The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Ekhlassi, Amir
;
Nezhad, Majid Hassani
;
Far, Siamak Ashkan
; …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009702572
Saved in:
6
Model-based post hoc
segmentation
(with REBUS-PLS) for capturing heterogeneous consumer behaviour
Mehmetoglu, Mehmet
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 165-172
Persistent link: https://www.econbiz.de/10009426787
Saved in:
7
Satisfaction-based
segmentation
: application of Kano model in Indian fast food industry
Ponnam, Abhilash
;
Sahoo, Debajani
;
Balaji, M. S.
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 195-205
Persistent link: https://www.econbiz.de/10009427433
Saved in:
8
Using Cox regression to model customer time to churn in the wireless telecommunications industry
Wong, Ken Kwong-kay
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009233560
Saved in:
9
Reducing the optimal to a useful number of clusters for model-based clustering
Hattum, Pascal van
;
Hoijtink, Herbert
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10008662160
Saved in:
10
"LOV" and the big screen : a value-system
segmentation
of movie goers
Marchand, June
;
Khallaayoune, Zakaria
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008840825
Saved in:
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