//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"sport"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sponsorship
Professional sports
6,599
Profisport
6,599
Sport
5,471
Sports
4,410
Fußball
3,413
Football
3,392
Sportveranstaltung
2,417
Sport event
2,368
Sportorganisation
1,778
Sport organization
1,766
USA
1,706
Sportmarketing
1,655
Sports marketing
1,644
United States
1,627
Sportökonomik
1,492
Sports economics
1,474
Computerspiel
1,448
Video game
1,447
Deutschland
1,435
Konsumentenverhalten
1,423
Consumer behaviour
1,422
Germany
1,252
Theorie
1,131
Theory
1,113
Ballsport
1,030
Ball game
1,026
Sportler
906
Sportpolitik
900
Athletes
887
Sport policy
872
Management
745
Welt
733
World
727
Sponsoring
658
Großveranstaltung
629
Big event
606
Wettbewerb
559
Competition
555
Großbritannien
538
more ...
less ...
Online availability
All
Undetermined
209
Free
63
Type of publication
All
Article
425
Book / Working Paper
212
Journal
2
Type of publication (narrower categories)
All
Article in journal
374
Aufsatz in Zeitschrift
374
Hochschulschrift
58
Graue Literatur
50
Non-commercial literature
50
Aufsatz im Buch
49
Book section
49
Thesis
40
Collection of articles of several authors
30
Sammelwerk
30
Arbeitspapier
25
Working Paper
25
Aufsatzsammlung
17
Case study
13
Fallstudie
13
Bibliografie enthalten
8
Bibliography included
8
Konferenzschrift
7
Conference proceedings
5
Amtsdruckschrift
3
Government document
3
Handbook
3
Handbuch
3
Conference paper
2
Interview
2
Konferenzbeitrag
2
Lehrbuch
2
Mikroform
2
Textbook
2
Bibliografie
1
Guidebook
1
Ratgeber
1
more ...
less ...
Language
All
English
466
German
161
French
9
Undetermined
3
Italian
1
Polish
1
Author
All
Cornwell, T. Bettina
17
Nufer, Gerd
13
Jensen, Jonathan A.
12
Breuer, Christoph
9
Lacey, Russell
9
O'Reilly, Norm
9
Scheinbaum, Angeline Close
9
Woisetschläger, David
9
Biscaia, Rui
8
Grohs, Reinhard
8
Hermanns, Arnold
8
Koronios, Konstantinos
8
Bühler, André W.
6
Dietl, Helmut
6
Mazodier, Marc
6
Rumpf, Christopher
6
Backhaus, Christof
5
Bouchet, Adrien
5
Breuer, Markus
5
Dimitropoulos, Panagiotis
5
Dinkel, Michael
5
Koenigstorfer, Joerg
5
Plewa, Carolin
5
Séguin, Benoit
5
Takeda, Fumiko
5
Boronczyk, Felix
4
Bruhn, Manfred
4
Carrillat, François A.
4
Cobbs, Joe
4
Dalakas, Vassilis
4
Dreisbach, Jan
4
Filis, George N.
4
Görlich, Daniel
4
Ko, Yong Jae
4
Leng, Ho Keat
4
Lüking, Niels
4
Quester, Pascale
4
Reisinger, Heribert
4
Santos, Manuel Alonso dos
4
Schweizer, Nicolas
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
6
Athens Institute for Education and Research
2
Fachhochschule Reutlingen / European School of Business
2
Technische Universität Braunschweig
2
Arbeitskreis Sportökonomie
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Bundesinstitut für Sportwissenschaft
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Centre de Droit et d'Economie du Sport
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Europarat
1
Frankreich / Conseil Économique et Social
1
Friedrich-Schiller-Universität Jena
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
IGI Global
1
Institut der Deutschen Wirtschaft Köln
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Kölner Sportökonomie-Kongress <2, 2000, Köln>
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Universität Leipzig
1
utzverlag
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
48
Journal of sport management : the official journal of the North American Society of Sport Management
35
International journal of sport management and marketing : IJSMM
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
European Sport management quarterly : ESMQ
21
Journal of business research : JBR
21
Sport management review
20
European journal of marketing : EJM
12
SpringerLink / Bücher
9
International journal of sport finance
7
Springer eBook Collection
7
Journal of advertising research
6
Research
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of promotion management : JPM
5
Journal of strategic marketing
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
5
The journal of business & industrial marketing
5
Applied Marketing Science / Angewandte Marketingforschung
4
Asia Pacific journal of marketing and logistics
4
Europäische Hochschulschriften / 5
4
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
4
Journal of advertising : official publication of the American Academy of Advertising
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Schriftenreihe Sportökonomie in Forschung und Praxis
4
Sport, Business and Management : an international journal ; SBM
4
Diskussionsarbeit
3
Edition Sportökonomie, Sportmanagement
3
Gabler Edition Wissenschaft
3
International journal of enterprise network management
3
KCS-Schriftenreihe
3
Marketing intelligence & planning
3
Psychology & marketing
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
The journal of brand management : an international journal
3
Working papers / Institute for Strategy and Business Economics, University of Zurich
3
Applied economics
2
Arbeitspapiere / Institut für Marketing, European Business School
2
Avis et rapports du Conseil Économique et Social
2
DUV / Wirtschaftswissenschaft
2
more ...
less ...
Source
All
ECONIS (ZBW)
636
RePEc
3
Showing
1
-
10
of
639
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A systematic literature review of charity
sport
event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
2
Analysis of success factors in sports sponsoring and identification of suitable sponsors for a sports club : a case study on the Munich golf club
Ohm, Cornelia
-
2023
Persistent link: https://www.econbiz.de/10014483057
Saved in:
3
Sport
event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
4
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
5
The creation of shared value in the major
sport
event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
6
Effectiveness of sponsorship type,
sport
team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
7
Does the game matter? : analyzing sponsorship effectiveness and message personalization in
sport
live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
8
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
9
Sponsorship-linked marketing :
sport
consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
10
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->