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~isPartOf:"Driving green consumerism through strategic sustainability marketing"
~isPartOf:"Business strategy and the environment"
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Driving green consumerism through strategic sustainability marketing
Business strategy and the environment
Journal of business research : JBR
24
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
Cogent business & management
10
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Corporate social responsibility and environmental management
4
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Doing good for society! : how purchasing green technology stimulates consumers toward green behavior : a structural equation modeling-artificial neural network approach
Ashfaq, Muhammad
;
Tandon, Anushree
;
Zhang, Qingyu
; …
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 1274-1291
Persistent link: https://www.econbiz.de/10014328757
Saved in:
2
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
3
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
4
The impact of green marketing on collective behaviour : experimental evidence from the sports industry
Gionfriddo, Gianluca
;
Rizzi, Francesco
;
Daddi, Tiberio
; …
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 5349-5367
Persistent link: https://www.econbiz.de/10014466603
Saved in:
5
Green consumerism, green perceived value, and restaurant revisit intention : millennials' sustainable consumption with moderating effect of green perceived quality
Riva, Farzana
;
Magrizos, Solon
;
Rubel, Mohammad Rabiul …
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 2807-2819
Persistent link: https://www.econbiz.de/10013463174
Saved in:
6
Effects of green and circular products' features on consumers' choice of remanufactured smartphones
Kerber, Jaqueline Carneiro
;
Fettermann, Diego de Castro
; …
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2331-2344
Persistent link: https://www.econbiz.de/10014514184
Saved in:
7
From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
Lopes, João
;
Pinho, Micaela Moreira
;
Gomes, Sofia
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2432-2444
Persistent link: https://www.econbiz.de/10014514265
Saved in:
8
Green consumption and sustainable development : the effects of perceived values and motivation types on green purchase intention
Ng, Peggy M. L.
;
Cheung, Cherry T. Y.
;
Lit, Kam Kong
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10014467377
Saved in:
9
Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac
;
Vo-Thanh, Tan
;
Wang, Jianming
;
Nguyen, Ninh
- In:
Business strategy and the environment
32
(
2023
)
7
,
pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
Saved in:
10
Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer
;
Gupta, Amit
;
Gaur, Vidhu
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
Saved in:
11
Encouraging green product purchase : green value and environmental knowledge as moderators of attitude and behavior relationship
Papaporn Chaihanchanchai
;
Saravudh Anantachart
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014266591
Saved in:
12
Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products
Srivastava, Vibhava
;
Gupta, Amit
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 802-819
Persistent link: https://www.econbiz.de/10014266717
Saved in:
13
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
14
Does green brand positioning translate into green purchase intention? : a mediation-moderation model
Mehraj, Danish
;
Qureshi, Ishtiaq Hussain
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 3166-3181
Persistent link: https://www.econbiz.de/10013463203
Saved in:
15
Advertising strategies and sustainable development : the effects of green advertising appeals and subjective busyness on green purchase intention
Dai, Jiatong
;
Sheng, Guanghua
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 3421-3436
Persistent link: https://www.econbiz.de/10013463222
Saved in:
16
Driving green marketing in a developing country : reducing the attitude-behaviour gap
Pandey, Shweta
;
Chawla, Deepak
- In:
Driving green consumerism through strategic …
,
(pp. 99-121)
.
2018
Persistent link: https://www.econbiz.de/10011764183
Saved in:
17
Green marketing strategies and marketing performance : the case of Turkey
Kılıç, Serkan
;
Özdemir, Erkan
- In:
Driving green consumerism through strategic …
,
(pp. 135-154)
.
2018
Persistent link: https://www.econbiz.de/10011764188
Saved in:
18
Green brand personality : its relevance to the green marketing practices
Acharya, Anitha
;
Gupta, Manish
- In:
Driving green consumerism through strategic …
,
(pp. 155-168)
.
2018
Persistent link: https://www.econbiz.de/10011764193
Saved in:
19
Marketing strategies for trendy animal products : sustainability as a core
Escribano, Alfredo J.
- In:
Driving green consumerism through strategic …
,
(pp. 169-203)
.
2018
Persistent link: https://www.econbiz.de/10011764196
Saved in:
20
Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin
;
Mushtaq, Saadia
;
Afzal, Alia
; …
- In:
Business strategy and the environment
26
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
Saved in:
21
Toward sustainable livelihoods : investigating the drivers of purchase behavior for green products
Wei, Chiou-Fong
;
Chiang, Chang-Tang
;
Kou, Tun-Chih
; …
- In:
Business strategy and the environment
26
(
2017
)
5
,
pp. 626-639
Persistent link: https://www.econbiz.de/10011699124
Saved in:
22
Why eco-labels can be effective marketing tools : evidence from a study on Italian consumers
Testa, Francesco
;
Iraldo, Fabio
;
Vaccari, A.
;
Ferrari, E.
- In:
Business strategy and the environment
24
(
2015
)
4
,
pp. 252-265
Persistent link: https://www.econbiz.de/10011343631
Saved in:
23
Green materialities : marketing and the socio-material construction of green products
Fuentes, Christian
- In:
Business strategy and the environment
23
(
2014
)
2
,
pp. 105-116
Persistent link: https://www.econbiz.de/10010258232
Saved in:
24
Characteristics of research on green marketing
Chamorro, Antonio
;
Rubio, Sergio
;
Miranda, Francisco J.
- In:
Business strategy and the environment
18
(
2009
)
4
,
pp. 223-239
Persistent link: https://www.econbiz.de/10003872126
Saved in:
25
An environmental marketing system : a proposed model based on Indian experience
Nair, Sumesh Ramachandran
;
Menon, C. Ganesh
- In:
Business strategy and the environment
17
(
2008
)
8
,
pp. 467-479
Persistent link: https://www.econbiz.de/10003795060
Saved in:
26
Shifting to green chemistry : the need for innovations in sustainability marketing
Iles, Alastair
- In:
Business strategy and the environment
17
(
2008
)
8
,
pp. 524-535
Persistent link: https://www.econbiz.de/10003795078
Saved in:
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