//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Öko-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Green marketing
14
Öko-Marketing
14
Consumer behaviour
13
Konsumentenverhalten
13
Advertising
7
Advertising effects
7
Environmental consciousness
7
Umweltbewusstsein
7
Werbewirkung
7
Werbung
7
Sustainable product
6
Öko-Produkt
6
Environmental management
4
Umweltmanagement
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Nachhaltige Entwicklung
3
Sustainable development
3
green advertising
3
green marketing
3
Brand image
2
Green advertising
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
advertising effectiveness
2
marketing communications
2
Attitude-behaviour
1
CSR
1
Cognition
1
Cosmetics
1
Demarketing
1
Direct marketing
1
Direktmarketing
1
Eco-label
1
Emotion
1
Frauen
1
Gender
1
Gender difference
1
Geschlecht
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Bailey, Ainsworth Anthony
1
Blaisi, LaVon F.
1
Cho, Moonhee
1
Davis, Ingrid
1
Griffin, W. Glenn
1
Grimmer, Martin
1
Heo, Jun
1
Hesse, Andreas
1
Hyllegard, Karen H.
1
Khan Md. Raziuddin Taufique
1
Khan, Sania
1
Ki, Eyun-Jung
1
Kong, Ying
1
Lee, Jinhee
1
Mishra, Aditya
1
Muralidharan, Sidharth
1
Rünz, Sofie
1
Salim, Ansa
1
Seelig, Michelle I.
1
Shin, Sumin
1
Stokes, Amy
1
Tiamiyu, Mojisola F.
1
Turri, Anna M.
1
Woolley, Meghann
1
Yan, Ruoh-nan
1
Yu, Jason
1
Zhang, Lingling
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
25
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of business ethics : JOBE
8
Journal of international consumer marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Global business review
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
Corporate social responsibility and environmental management
5
European research studies
5
Green advertising and the reluctant consumer
5
International journal of production economics
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Cleaner and responsible consumption
4
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
14
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
Saved in:
2
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
3
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
4
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
5
Saudi females' buying behavior of green cosmetics : a pertinent motivational aspect
Khan, Sania
;
Salim, Ansa
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 594-606
Persistent link: https://www.econbiz.de/10012624670
Saved in:
6
Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
7
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
8
The effectiveness of fear appeals in "green" advertising : an analysis of creative, consumer, and source variables
Shin, Sumin
;
Ki, Eyun-Jung
;
Griffin, W. Glenn
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 473-492
Persistent link: https://www.econbiz.de/10011849983
Saved in:
9
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
10
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
11
When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
Saved in:
12
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
13
How (not) to market socially responsible products : a critical research evaluation
Davis, Ingrid
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10009723419
Saved in:
14
Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan
;
Hyllegard, Karen H.
;
Blaisi, LaVon F.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->