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~isPartOf:"The Routledge companion to advertising and promotional culture"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
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Consumer behaviour
Green marketing
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Advertising
7
Advertising effects
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Umweltbewusstsein
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The Routledge companion to advertising and promotional culture
Journal of marketing communications
Business strategy and the environment
17
Journal of business research : JBR
15
International journal of hospitality management
14
Journal of retailing and consumer services
13
Marketing intelligence & planning
12
International journal of consumer studies
9
International journal of contemporary hospitality management
9
Journal of advertising : official publication of the American Academy of Advertising
9
Cogent business & management
8
Journal of international consumer marketing
8
International journal of green economics : IJGE
7
Journal of promotion management : JPM
7
Journal of Islamic marketing
6
Journal of business ethics : JOBE
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
5
Asia-Pacific journal of business administration
5
European research studies
5
Green advertising and the reluctant consumer
5
International journal of advertising : the review of marketing communications
5
International journal of green economics
5
Journal of global marketing
5
Journal of travel and tourism marketing
5
Psychology & marketing
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Global business review
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Amfiteatru economic : an economic and business research periodical
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Asian Journal of Empirical Research
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Cleaner and responsible consumption
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Green consumerism : perspectives, sustainability, and behavior
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of consumer marketing
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Journal of customer behaviour
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Journal of fashion marketing and management
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Journal of food products marketing
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"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
2
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
3
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
4
Saudi females' buying behavior of green cosmetics : a pertinent motivational aspect
Khan, Sania
;
Salim, Ansa
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 594-606
Persistent link: https://www.econbiz.de/10012624670
Saved in:
5
Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
6
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
7
The effectiveness of fear appeals in "green" advertising : an analysis of creative, consumer, and source variables
Shin, Sumin
;
Ki, Eyun-Jung
;
Griffin, W. Glenn
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 473-492
Persistent link: https://www.econbiz.de/10011849983
Saved in:
8
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
9
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
10
When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
Saved in:
11
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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12
How (not) to market socially responsible products : a critical research evaluation
Davis, Ingrid
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10009723419
Saved in:
13
Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan
;
Hyllegard, Karen H.
;
Blaisi, LaVon F.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
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