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~person:"Hanssens, Dominique M."
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Marketing
15
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4
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4
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3
Marketingmanagement
3
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2
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2
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English
15
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Hanssens, Dominique M.
Kotler, Philip
110
Meffert, Heribert
68
Bruhn, Manfred
57
Pepels, Werner
52
Homburg, Christian
39
Sheth, Jagdish N.
36
Armstrong, Gary
33
Wiedmann, Klaus-Peter
31
Fritz, Wolfgang
26
Kirchgeorg, Manfred
26
Leeflang, Peter
23
Reinecke, Sven
23
Kerin, Roger A.
22
Kreutzer, Ralf T.
22
Bauer, Hans H.
21
Zerres, Michael P.
21
Franses, Philip Hans
20
Koschnick, Wolfgang J.
20
Hartley, Steven W.
19
Huber, Frank
19
Keller, Kevin Lane
19
Tadajewski, Mark
18
Backhaus, Klaus
17
Ferrell, Odies C.
17
Grewal, Dhruv
17
Schneider, Willy
17
Esch, Franz-Rudolf
16
Hair, Joseph F.
16
Herrmann, Andreas
16
Laczniak, Gene R.
16
Burmann, Christoph
15
Diller, Hermann
15
Fill, Chris
15
Freiling, Jörg
15
Tomczak, Torsten
15
Unger, Fritz
15
Brown, Stephen
14
Donnelly, James H.
14
Gbadamosi, Ayantunji
14
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Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Continuing to broaden the marketing concept : making the world a better place
1
ERIM report series research in management
1
Foundations and trends in marketing : FTMKT
1
Handbook of research on customer equity in marketing
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The future of management in an AI world : redefining purpose and strategy in the Fourth Industrial Revolution
1
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ECONIS (ZBW)
15
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1
Marketing and firm value
Srinivasan, Shuba
;
Hanssens, Dominique M.
-
2022
Persistent link: https://www.econbiz.de/10013363609
Saved in:
2
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
3
AI, marketing science and sustainable profit growth
Hanssens, Dominique M.
- In:
The future of management in an AI world : redefining …
,
(pp. 151-163)
.
2020
Persistent link: https://www.econbiz.de/10012183574
Saved in:
4
Long-term impact of marketing : a compendium
Hanssens, Dominique M.
-
2018
Persistent link: https://www.econbiz.de/10011955221
Saved in:
5
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
6
Demonstrating the value of marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
7
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
8
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
9
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
10
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
11
Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
12
Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
Saved in:
13
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
14
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
15
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
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