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Search: subject_exact:"Absatzbereich"
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Marketing
10,865
Marketingmanagement
2,346
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2,280
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1,744
Theory
1,741
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1,071
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1,059
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1,058
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1,040
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981
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964
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633
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628
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625
Beziehungsmarketing
581
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577
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515
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440
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440
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420
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398
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375
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363
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342
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334
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334
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331
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310
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307
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307
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303
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298
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290
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243
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236
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229
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228
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4,741
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220
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3,164
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960
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929
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929
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707
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641
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624
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509
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458
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368
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368
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366
Bibliografie enthalten
272
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272
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258
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225
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225
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135
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125
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110
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110
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108
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108
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80
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63
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60
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60
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56
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43
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42
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42
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42
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66
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24
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22
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11
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11
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10
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9
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9
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8
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6
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6
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5
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4
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4
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3
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2
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All
Kotler, Philip
112
Meffert, Heribert
68
Bruhn, Manfred
57
Pepels, Werner
52
Homburg, Christian
39
Sheth, Jagdish N.
36
Armstrong, Gary
33
Wiedmann, Klaus-Peter
31
Fritz, Wolfgang
26
Kirchgeorg, Manfred
26
Leeflang, Peter
23
Reinecke, Sven
23
Kerin, Roger A.
22
Kreutzer, Ralf T.
22
Bauer, Hans H.
21
Zerres, Michael P.
21
Franses, Philip Hans
20
Koschnick, Wolfgang J.
20
Hartley, Steven W.
19
Huber, Frank
19
Keller, Kevin Lane
19
Tadajewski, Mark
19
Backhaus, Klaus
17
Ferrell, Odies C.
17
Grewal, Dhruv
17
Schneider, Willy
17
Esch, Franz-Rudolf
16
Hair, Joseph F.
16
Herrmann, Andreas
16
Laczniak, Gene R.
16
Tomczak, Torsten
16
Burmann, Christoph
15
Diller, Hermann
15
Fill, Chris
15
Freiling, Jörg
15
Hanssens, Dominique M.
15
Layton, Roger A.
15
Unger, Fritz
15
Brown, Stephen
14
Donnelly, James H.
14
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All
Springer Fachmedien Wiesbaden
85
American Marketing Association
56
Edward Elgar Publishing
14
Books on Demand GmbH <Norderstedt>
12
Haufe-Lexware GmbH & Co. KG
12
OECD
12
Uni-Taschenbücher GmbH
11
Academy of Marketing Science
10
National Bureau of Economic Research
10
W. Kohlhammer GmbH
10
Fördergesellschaft Marketing an der Universität Augsburg
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Springer International Publishing
8
UVK Verlagsgesellschaft mbH
8
Verlag Dr. Kovač
8
IGI Global
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
American Management Association
6
Chartered Institute of Marketing
6
Harvard Graduate School of Business Administration
6
Berliner Wissenschafts-Verlag
5
Center of Market Oriented Product and Production Management
5
Erasmus Research Institute of Management
5
GATE Germany, Konsortium Internationales Hochschulmarketing
5
Hochschule für Wirtschaft und Politik
5
Technische Universität Braunschweig
5
USA / Department of Agriculture
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
epubli GmbH
5
AMACOM
4
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
4
Campus Verlag
4
Econometrisch Instituut <Rotterdam>
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK GeoMarketing GmbH
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
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SpringerLink / Bücher
181
Journal of business research : JBR
119
Industrial marketing management : the international journal for industrial and high-tech firms
91
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Europäische Hochschulschriften / 5
47
Lehrbuch
46
Journal of macromarketing
44
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
29
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Premier reference source
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
The marketing review
23
essentials
22
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ECONIS (ZBW)
10,865
Showing
5,951
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6,000
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10,865
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5951
Marketing für Wissen : ein prozessuales Konzept zur Gestaltung von Wissenstransaktionen
Stock, Mira
-
2009
Persistent link: https://www.econbiz.de/10008824533
Saved in:
5952
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
5953
Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve
-
2009
Persistent link: https://www.econbiz.de/10003692855
Saved in:
5954
The Penguin dictionary of marketing
Harris, Phil
-
2009
Persistent link: https://www.econbiz.de/10003693747
Saved in:
5955
Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet
;
Morris, Michael H.
;
Pitt, Leyland F.
-
2009
Persistent link: https://www.econbiz.de/10003577828
Saved in:
5956
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2009
-
9. ed., international ed.
Persistent link: https://www.econbiz.de/10003597603
Saved in:
5957
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
5958
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
5959
Key concepts in marketing
Blythe, Jim
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003707385
Saved in:
5960
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. R.
;
Tanner, John F.
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10003571677
Saved in:
5961
Preismanagement im Konsümgüterbereich : Lernen von den Besten
Faßnacht, Martin
;
Breitschwerdt, Frank
-
2009
Persistent link: https://www.econbiz.de/10008655391
Saved in:
5962
The concept of structured and restricted marketing as a form of response to the current global crisis : the impact of structured and restricted marketing on the car market
Săvoiu, Gheorghe
;
Cruceru, Gheorghe
;
Manea, Constantin
- In:
The Romanian economic journal : REJ
12
(
2009
)
3
,
pp. 95-124
Persistent link: https://www.econbiz.de/10008656498
Saved in:
5963
Taking up an event : brand image transfer during the FIFA World Cup
Neijens, Peter
;
Smit, Edith
;
Moorman, Marjolein
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 579-591
Persistent link: https://www.econbiz.de/10003873075
Saved in:
5964
Essence : the structure and dynamics of the brand
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 593-610
Persistent link: https://www.econbiz.de/10003873077
Saved in:
5965
Relationship strength in service industries : a measurement model
Shi, Guicheng
;
Shi, Yizheng
;
Chan, Allan K. K.
;
Wang, …
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 659-685
Persistent link: https://www.econbiz.de/10003873084
Saved in:
5966
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar
;
Auh, Seigyoung
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
Saved in:
5967
Setting prices on priceline
Anderson, Chris K.
- In:
Interfaces : the INFORMS journal on the practice of …
39
(
2009
)
4
,
pp. 307-315
Persistent link: https://www.econbiz.de/10003873913
Saved in:
5968
Purchasing marketing services : optimization issues and priorities
Bals, Lydia
;
Hartmann, Evi
;
Jahns, Christopher
- In:
Weiterentwicklung der Produktion : Tagungsband der …
,
(pp. 143-157)
.
2009
Persistent link: https://www.econbiz.de/10003874088
Saved in:
5969
The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
Saved in:
5970
Positive management of marketing-operations relationship : the case of an internet retail SME
Piercy, Niall
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 551-570
Persistent link: https://www.econbiz.de/10003874167
Saved in:
5971
Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
Saved in:
5972
Marktorientierung im Supply Chain Management durch Produktionskompetenz am Beispiel der Lebensmittelindustrie
Amann, Markus
;
Eßig, Michael
- In:
Logistik-Management : Systeme, Methoden und Integration …
,
(pp. 97-121)
.
2009
Persistent link: https://www.econbiz.de/10003874681
Saved in:
5973
The relationship marketer : rethinking strategic relationship marketing
Hougaard, Søren
;
Bjerre, Mogens
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003874922
Saved in:
5974
Conjoint-Analyse : ein Vergleich der klassischen Profilmethode und der auswahlbasierten Analyse
Erhardt, Benjamin
-
2009
Persistent link: https://www.econbiz.de/10003875155
Saved in:
5975
Macromarketing - a global focus ; Vol. 1
Shapiro, Stanley J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003875341
Saved in:
5976
Macromarketing - a global focus ; Vol. 2
Shapiro, Stanley J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003875401
Saved in:
5977
Marketing alliances, firm networks, and firm value creation
Swaminathan, Vanitha
;
Moorman, Christine
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 52-69
Persistent link: https://www.econbiz.de/10003875406
Saved in:
5978
Macromarketing - a global focus ; Vol. 4
Shapiro, Stanley J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003875419
Saved in:
5979
Die Wirtschaft ist weiblich
Silverstein, Michael J.
;
Sayre, Kate
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
9
,
pp. 40-48
Persistent link: https://www.econbiz.de/10003875738
Saved in:
5980
Marketing as constructive engagement
Shultz, Clifford J.
-
2009
Persistent link: https://www.econbiz.de/10003876038
Saved in:
5981
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
5982
The social consequences of marketing : macromarketing and public policy
Nason, Robert W.
-
2009
Persistent link: https://www.econbiz.de/10003876057
Saved in:
5983
Normative perspectives for ethical and socially responsible marketing
Laczniak, Gene R.
;
Murphy, Patrick E.
-
2009
Persistent link: https://www.econbiz.de/10003876280
Saved in:
5984
The marketing performance of Illinois and Kansas wheat farmers
Dietz, Sarah N.
;
Aulerich, Nicole M.
;
Irwin, Scott H.
; …
- In:
Journal of agricultural and applied economics
41
(
2009
)
1
,
pp. 177-191
Persistent link: https://www.econbiz.de/10003876484
Saved in:
5985
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003876547
Saved in:
5986
Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert D.
-
2009
Persistent link: https://www.econbiz.de/10003876639
Saved in:
5987
Alleviating poverty : a macro/micro marketing perspective
Kotler, Philip
;
Roberto, Ned
;
Leisner, Tony
-
2009
Persistent link: https://www.econbiz.de/10003876667
Saved in:
5988
Marketing the hegemony of development : of pulp fictions and green deserts
Böhm, Steffen
;
Brei, Vinćius
-
2009
Persistent link: https://www.econbiz.de/10003876809
Saved in:
5989
Marketing activities of companies in the educational software sector
Jones, Rosalind
;
Rowley, Jennifer
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003876992
Saved in:
5990
Neue Fakten zur gewerblichen Immobilienvermarktung und der Bedeutung von Immobilienportalen im Internet
Hess, Thomas
;
Mann, Florian
- In:
Immobilien-Jahrbuch ... : Analysen, Trends, …
(
2009
),
pp. 204-208
Persistent link: https://www.econbiz.de/10003877446
Saved in:
5991
Análisis de eficiencia técnica y productividad del marketing para una compañía de seguros de vida
Fuente M, Hanns de la
;
Berné M., Carmen
;
Pedraja I., Marta
- In:
Panorama socio-económico
27
(
2009
),
pp. 44-59
Persistent link: https://www.econbiz.de/10003943144
Saved in:
5992
Idea reservoirs and new product commercialization
Elsenbach, Jörg M.
;
Ettlie, John E.
- In:
Entwicklungen in Produktionswissenschaft und …
,
(pp. 789-814)
.
2009
Persistent link: https://www.econbiz.de/10003943411
Saved in:
5993
Perception of health claims among Nordic consumers
Grunert, Klaus G.
;
Lähteenmäki, Liisa
;
Boztuğ, Yasemin
; …
- In:
Journal of consumer policy : consumer issues in law, …
32
(
2009
)
3
,
pp. 269-287
Persistent link: https://www.econbiz.de/10003921949
Saved in:
5994
Factors affecting corporate environmental strategy in Spanish industrial firms
Fraj-Andrés, Elena
;
Martínez-Salinas, Eva
; …
- In:
Business strategy and the environment
18
(
2009
)
8
,
pp. 500-514
Persistent link: https://www.econbiz.de/10003922198
Saved in:
5995
The American marketing association's new definition of marketing : perspective and commentary on the 2007 revision
Gundlach, Gregory T.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 259-264
Persistent link: https://www.econbiz.de/10003923207
Saved in:
5996
Is marketing becoming a dirty word? : a longitudinal study of public perceptions of marketing
Dalsace, Frédéric
;
Markovitch, Dimitri G.
-
2009
Persistent link: https://www.econbiz.de/10003923353
Saved in:
5997
Organizing and integrating marketing and purchasing in business markets : an introduction to the special issue, issues and implications
Ivens, Björn Sven
;
Pardo, Catherine
;
Tunisini, Annalisa
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 851-856
Persistent link: https://www.econbiz.de/10003924742
Saved in:
5998
Special issue: Entrepreneurial marketing
Kraus, Sascha
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924766
Saved in:
5999
Dispersion of influence between marketing and sales : its effects on superior customer value and market performance
Troilo, Gabriele
;
Luca, Luigi M. de
;
Guenzi, Paolo
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 872-882
Persistent link: https://www.econbiz.de/10003924775
Saved in:
6000
The integration between marketing and purchasing in the traceability process
Guercini, Simone
;
Runfola, Andrea
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 883-891
Persistent link: https://www.econbiz.de/10003924777
Saved in:
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