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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Sales promotion
19
Verkaufsförderung
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Consumer behaviour
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Advertising effects
5
Brand management
5
Markenführung
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
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ECONIS (ZBW)
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1
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
2
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
3
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
4
Influence of sales promotion on impulse buying : a dual process approach
Mandolfo, Marco
;
Bettiga, Debora
;
Lamberti, Lucio
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1212-1234
Persistent link: https://www.econbiz.de/10013417003
Saved in:
5
Perceived impact of promotional support : issues and scale
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
Saved in:
6
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
Saved in:
7
Anchor-based promotions in retailing : how consumers respond to an additional anchor?
Rikala, Veli-Matti
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 921-951
Persistent link: https://www.econbiz.de/10012621782
Saved in:
8
Promotional framing affects repurchase intention : roles of consumer gender and product nature
Wang, Bo
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1014-1030
Persistent link: https://www.econbiz.de/10012623362
Saved in:
9
A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
10
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
11
The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Lim, Joon Soo
;
Lee, Jiyoung
;
Lim, Sung Soo
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 207-232
Persistent link: https://www.econbiz.de/10012179118
Saved in:
12
The effects of sales promotions on mobile banking a cross-cultural study
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10012179131
Saved in:
13
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
14
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
15
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
16
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
17
Non-price sales promotion impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
Saved in:
18
Promotional framing of green products : mediating role of sale proneness
Tripathi, Avinash
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 983-1008
Persistent link: https://www.econbiz.de/10012179086
Saved in:
19
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
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