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Search: subject_exact:"Absatzforschung"
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Market research
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1978-2007
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Du, Rex Yuxing
2
Ahearne, Michael
1
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Altintig, Z. Ayca
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1
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1
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1
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1
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Journal of marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Marketing : ZFP ; journal of research and management
44
Gabler Edition Wissenschaft
43
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42
International journal of market research
41
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
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32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
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1
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
2
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
3
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
4
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
5
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
6
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
7
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
Saved in:
8
Intrafunctional competitive intelligence and sales performance : a social network perspective
Ahearne, Michael
;
Lam, Son K.
;
Hayati, Babak
;
Kraus, Florian
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 37-56
Persistent link: https://www.econbiz.de/10009793102
Saved in:
9
Ethnographic stories for market learning
Cayla, Julien
;
Arnould, Eric J.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
Saved in:
10
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
Saved in:
11
Megamarketing : the creation of markets as a social process
Humphreys, Ashlee
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003995107
Saved in:
12
An empirical examination of the "Rule of Three" : strategy implications for top management, marketers, and investors
Uslay, Can
;
Altintig, Z. Ayca
;
Winsor, Robert D.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10003995113
Saved in:
13
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
14
The robustness of the effects of consumers' participation in market research : the case of service quality evaluations
Ofir, Chezy
;
Simonson, Itamar
;
Yoon, Song-oh
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 105-114
Persistent link: https://www.econbiz.de/10003901136
Saved in:
15
Monitoring the dynamics of brand equity using store-level data
Sriram, S.
;
Balachander, Subramanian
;
Kalwani, Manohar U.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10003557058
Saved in:
16
Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
Saved in:
17
Judicial standards for survey research : an update and guidelines
Morgan, Fred W.
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10001082064
Saved in:
18
Developing, disseminating, and utilizing marketing knowledge
In:
Journal of marketing
52
(
1988
)
4
,
pp. 1-25
Persistent link: https://www.econbiz.de/10001056300
Saved in:
19
The index of consumer sentiment toward marketing
Gaski, John F.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
Saved in:
20
Multiple orientations for the conduct of marketing research : an analysis of the academic-practitioner distinction
Brinberg, David
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 161-173
Persistent link: https://www.econbiz.de/10001016023
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