//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
67
Marketing management
21
Marketingmanagement
21
Marketing theory
20
Marketingtheorie
20
USA
16
United States
16
Politics
9
Politik
9
Consumer behaviour
7
Großbritannien
7
Konsumentenverhalten
7
Market
7
Markt
7
United Kingdom
7
marketing
6
Advertising
5
Election
5
Theorie
5
Theory
5
Wahl
5
Werbung
5
political marketing
4
2010
3
Gewalt
3
Market research
3
Marktforschung
3
Performance measurement
3
Performance-Messung
3
Violence
3
Voting behaviour
3
Wahlverhalten
3
advertising
3
marketing strategy
3
performativity
3
Accounting
2
Advertising effects
2
Arts
2
Beziehungsmarketing
2
Critical Management Studies
2
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
60
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
Collection of articles of several authors
7
Sammelwerk
7
Conference proceedings
4
Konferenzschrift
4
Conference paper
2
Konferenzbeitrag
2
more ...
less ...
Language
All
English
67
Author
All
Hunt, Shelby D.
5
Brown, Stephen
3
O'Malley, Lisa
3
Varman, Rohit
3
Baines, Paul
2
Dermody, Janine
2
Doherty, Anne Marie
2
Hanmer-Lloyd, Stuart
2
Jaworski, Bernard J.
2
Lang, John T.
2
Lichrou, Maria
2
MacDonald, Emma K.
2
Miles, Christopher
2
Moufahim, Mona
2
Nilsson, Tomas
2
O'Gorman, Kevin
2
Patterson, Maurice
2
Roberts, John H.
2
Robson, Julie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Varadarajan, Rajan
2
Watson, David J.
2
Ambler, Tim
1
Araujo, Luis
1
Atik, Deniz
1
Barnes, Bradley
1
Baron, Andrew Scott
1
Baxter, Ian
1
Belk, Russell W.
1
Bennett, Roger
1
Berthon, Pierre
1
Blades, Fiona
1
Bouchet, Dominique
1
Brennan, Mary
1
Brennan, Ross
1
Broderick, Amanda J.
1
Browne, Sarah
1
Butler, Patrick
1
Caldwell, Marylouise
1
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of marketing management : MM
SpringerLink / Bücher
181
Journal of business research : JBR
119
Industrial marketing management : the international journal for industrial and high-tech firms
91
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing education : JME
67
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Europäische Hochschulschriften / 5
47
Lehrbuch
46
Journal of macromarketing
44
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
29
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Premier reference source
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
The marketing review
23
essentials
22
more ...
less ...
Source
All
ECONIS (ZBW)
67
Showing
1
-
50
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"The knowledgeable marketing practitioner" : practice and professional knowing in marketing work
Gross, Nicole
;
Laamanen, Mikko
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1172-1195
Persistent link: https://www.econbiz.de/10011981581
Saved in:
2
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
3
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
4
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
5
Special issue: violence, markets and marketing
Varman, Rohit
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011962122
Saved in:
6
Violence, markets and marketing
Varman, Rohit
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 903-912
Persistent link: https://www.econbiz.de/10011962124
Saved in:
7
Marketing, violence and social cohesion : first steps to a conceptual approach to the understanding of the normalising role of marketing
Bouchet, Dominique
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1048-1062
Persistent link: https://www.econbiz.de/10011962134
Saved in:
8
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
9
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
10
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
11
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
12
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
13
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
14
Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
Saved in:
15
Special issue: the question of "alternatives" within food and drink markets and marketing
Smith Maguire, Jennifer
(
ed.
);
Watson, David J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011776861
Saved in:
16
The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
17
Making a market for alternatives : marketing devices and the qualification of a vegan milk substitute
Fuentes, Christian
;
Fuentes, Maria
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 529-555
Persistent link: https://www.econbiz.de/10011777724
Saved in:
18
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
19
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
20
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
21
Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Wilner, Sarah J. S.
;
Ghassan, Aysar
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011707509
Saved in:
22
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Saved in:
23
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
24
Editorial: contemporary issues in museums an heritage marketing management : introduction to the special issue
Taheri, Babak
;
O'Gorman, Kevin
;
Baxter, Ian
- In:
Journal of marketing management : MM
32
(
2016
)
15/16
,
pp. 1387-1391
Persistent link: https://www.econbiz.de/10011611004
Saved in:
25
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
26
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
27
"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
Saved in:
28
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
29
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
30
A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil
;
Butler, Patrick
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
Saved in:
31
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
32
Editorial: Academy of Marketing conference 2014 : marketing dimensions ; people, places and spaces
Robson, Julie
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 915-917
Persistent link: https://www.econbiz.de/10011405128
Saved in:
33
Buyer social responsibility : a general concept and its implications for marketing management
Ingenbleek, Paul T. M.
;
Meulenberg, Mathias T. G.
; …
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1428-1448
Persistent link: https://www.econbiz.de/10011405589
Saved in:
34
Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita
;
Hodges, Nancy
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1676-1694
Persistent link: https://www.econbiz.de/10011407849
Saved in:
35
Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim
;
Wickham, Mark
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
Saved in:
36
Relational marketing : development, debates and directions
O'Malley, Lisa
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1220-1238
Persistent link: https://www.econbiz.de/10010433927
Saved in:
37
Editorial: 2013 Academy of Marketing annual conference special issue : marketing relevance
Doherty, Anne Marie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 829-831
Persistent link: https://www.econbiz.de/10010410799
Saved in:
38
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
39
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
40
Young British partisans' non-voters' processing of attack election advertising and the implications for marketing politics
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
Saved in:
41
Adapting a book to make a film : how strategy is adapted through professional practices of marketing middle managers
Browne, Sarah
;
Scott, Pamela Sharkey
;
Mangematin, Vincent
; …
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 949-973
Persistent link: https://www.econbiz.de/10010411300
Saved in:
42
Fashion creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
43
Deconstructing the meerkat : fabular anthropomorphism, popular culture, and the market
Miles, Chris
;
Ibrahim, Yasmin
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1862-1880
Persistent link: https://www.econbiz.de/10010235005
Saved in:
44
Editorial: 2012 Academy of Marketing conference special issue : Marketing: Catching the technology wave
Harrigan, Paul
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 519-521
Persistent link: https://www.econbiz.de/10009775592
Saved in:
45
The Don Draper complex : consuming work, productive leisure and marketer boundary work
Gurrieri, Lauren
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 784-808
Persistent link: https://www.econbiz.de/10009577010
Saved in:
46
What makes a marketer? : development of "marketing professional identity" among marketing graduates during early career experiences
Bennett, Roger
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 8-27
Persistent link: https://www.econbiz.de/10008841753
Saved in:
47
Editorial: Marketing in the 2010 British General Election : perspectives, prospect, and practice
Baines, Paul
;
Harris, Phil
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 647-655
Persistent link: https://www.econbiz.de/10009309651
Saved in:
48
Special issue: Marketing in the 2010 British General Election : perspectives, prospect and practice
2011
Persistent link: https://www.econbiz.de/10009310360
Saved in:
49
UK expat political connectivity and engagement : perspectives from the far side of the world!
Garry, Tony
;
Roper, Stuart
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 762-781
Persistent link: https://www.econbiz.de/10009310365
Saved in:
50
An introspective, retrospective, futurespective analysis of the attack advertising in the 2010 British General Election
Dermody, Janine
;
Hanmer-Lloyd, Stuart
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 736-761
Persistent link: https://www.econbiz.de/10009310367
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->