//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
11,323
Advertising
11,296
Werbewirkung
3,837
Advertising effects
3,789
Consumer behaviour
3,044
Konsumentenverhalten
2,935
Internet marketing
1,838
Online-Marketing
1,835
advertising
1,405
Theorie
1,349
Theory
1,325
USA
864
Marketing
827
Brand management
789
Markenführung
765
United States
761
Deutschland
637
Marketingmanagement
614
Marketing management
608
Social Web
582
Social web
582
Brand image
477
Germany
474
Markenimage
474
Pricing strategy
466
Preismanagement
465
Markenartikel
408
Brand
364
Zielgruppe
346
Target group
337
Internet
332
Wettbewerb
328
Competition
314
Werbewirtschaft
304
Werbepsychologie
293
Game theory
274
Advertising industry
272
Psychology of advertising
270
Spieltheorie
269
Öffentlichkeitsarbeit
267
more ...
less ...
Online availability
All
Undetermined
4,632
Free
2,581
Type of publication
All
Article
7,851
Book / Working Paper
5,677
Journal
121
Other
17
Database
1
Type of publication (narrower categories)
All
Article in journal
5,685
Aufsatz in Zeitschrift
5,685
Graue Literatur
827
Non-commercial literature
827
Working Paper
723
Aufsatz im Buch
705
Book section
705
Arbeitspapier
630
research-article
564
Hochschulschrift
344
Thesis
224
Collection of articles of several authors
215
Sammelwerk
215
Konferenzschrift
129
Aufsatzsammlung
126
review-article
117
Lehrbuch
115
Textbook
99
Dissertation u.a. Prüfungsschriften
89
review
82
Bibliografie enthalten
71
Bibliography included
71
Case study
50
Conference paper
50
Fallstudie
50
Konferenzbeitrag
50
Conference proceedings
48
Bibliographie
46
Wörterbuch
44
case-report
39
Ratgeber
36
viewpoint
36
Article
34
conceptual-paper
33
Reprint
32
Guidebook
30
Collection of articles written by one author
28
Sammlung
28
non-article
27
Handbook
23
more ...
less ...
Language
All
English
10,775
German
1,710
Undetermined
1,087
French
54
Russian
23
Spanish
10
Swedish
10
Italian
9
Polish
7
Danish
5
Lithuanian
5
Dutch
5
Finnish
4
Portuguese
4
Romanian
4
Norwegian
3
Bulgarian
2
Serbian
2
Afrikaans
1
Arabic
1
Croatian
1
Hungarian
1
Indonesian
1
Multiple languages
1
Albanian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
67
Eisend, Martin
49
Anderson, Simon P.
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Kind, Hans Jarle
35
Gierl, Heribert
30
Septianto, Felix
30
Rosengren, Sara
29
Mueller, Barbara
28
Wilbur, Kenneth C.
28
Nilssen, Tore
27
Okazaki, Shintaro
27
Saffer, Henry
27
Dahlén, Micael
26
Pflaum, Dieter
26
Nickel, Volker
25
Zaccour, Georges
25
Chan, Kara
24
Diehl, Sandra
24
Sethi, Suresh
24
Sørgard, Lars
24
Bruhn, Manfred
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Huh, Jisu
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Ford, John B.
20
Schweiger, Günter
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Jullien, Bruno
19
Liaukonyte, Jura
19
Prasad, Ashutosh
19
Richards, Timothy J.
19
Silk, Alvin J.
19
Terlutter, Ralf
19
more ...
less ...
Institution
All
National Bureau of Economic Research
54
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
Springer Fachmedien Wiesbaden
35
C.E.P.R. Discussion Papers
25
Université Paris-Dauphine (Paris IX)
14
Zentralausschuss der Werbewirtschaft
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Agricultural and Applied Economics Association - AAEA
11
EconWPA
11
Axel-Springer-Verlag
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
European Society for Opinion and Marketing Research
8
NET Institute
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
American Marketing Association
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Zentralverband der Deutschen Werbewirtschaft
6
Economic Research Service, Department of Agriculture
5
Tilburg University, Center for Economic Research
5
Université Paris-Dauphine
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Cowles Foundation for Research in Economics, Yale University
4
Department of Economics, Oxford University
4
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Institute for the Study of Labor (IZA)
4
Instituto Valenciano de Investigaciones Económicas (IVIE)
4
Nordic Council of Ministers
4
School of Economics, Universiteit Utrecht
4
Tinbergen Institute
4
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Young Consumers
83
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
CESifo working papers
35
more ...
less ...
Source
All
ECONIS (ZBW)
10,429
USB Cologne (EcoSocSci)
1,170
RePEc
910
Other ZBW resources
908
EconStor
142
BASE
76
USB Cologne (business full texts)
26
ArchiDok
6
more ...
less ...
Showing
6,901
-
6,950
of
13,667
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
6901
How concentrated is the US advertising and marketing services industry? : myth versus reality
Silk, Alvin J.
;
King, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 166-193
Persistent link: https://www.econbiz.de/10009770248
Saved in:
6902
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
6903
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
6904
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
6905
"They will help, so I don't need to?" : behavioral hypothesis of the third-person effect in donation aid advertising
Kim, Hyo Jung
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009770267
Saved in:
6906
The effects of language on attitudes toward advertisements and brands trust in Mexico
García, Nuria Alonso
;
Chelminski, Piotr
;
Hernández, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009770272
Saved in:
6907
Viewer responses to character race and social status in advertising : blacks see color, whites see class
Hoplamazian, Gregory J.
;
Appiah, Osei
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 57-76
Persistent link: https://www.econbiz.de/10009770275
Saved in:
6908
Advertising versus product placements : how consumers assess the value of each
Gangadharbatla, Harsha
;
Daugherty, Terry
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10009770282
Saved in:
6909
Self-concept, product involvement, and responses to self-congruent advertising
Xue, Fei
;
Phelps, Joseph E.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009770284
Saved in:
6910
Competition in prescription drug markets : the roles of trademarks, advertising, and generic names
Feldman, Roger D.
;
Lobo, Félix
- In:
The European journal of health economics : HEPAC ; …
14
(
2013
)
4
,
pp. 667-675
Persistent link: https://www.econbiz.de/10009770397
Saved in:
6911
Demand for smokeless tobacco : role of advertising
Dave, Dhaval
;
Saffer, Henry
- In:
Journal of health economics
32
(
2013
)
4
,
pp. 682-697
Persistent link: https://www.econbiz.de/10009771777
Saved in:
6912
Does emotional appeal work in advertising? : the rationality behind using emotional appeal to create favorable brand attitude
Panda, Tapan K.
;
Panda, Tapas K.
;
Mishra, Kamalesh
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009772591
Saved in:
6913
The media and their advertisers : exploring ethical dilemmas in product coverage decisions
Rinallo, Diego
;
Basuroy, Suman
;
Wu, Ruhai
;
Jeon, Hyo Jin
- In:
Journal of business ethics : JOBE
114
(
2013
)
3
,
pp. 425-441
Persistent link: https://www.econbiz.de/10009772882
Saved in:
6914
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 233-243)
.
2013
Persistent link: https://www.econbiz.de/10009773026
Saved in:
6915
Comparative advertising : an analysis of case of disparagement
Shafiulla, B.
- In:
The IUP journal of marketing management : IJMM
12
(
2013
)
2
,
pp. 62-71
Persistent link: https://www.econbiz.de/10009773109
Saved in:
6916
Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
Saved in:
6917
Advertising expenditure and consumer prices
Rauch, Ferdinand
- In:
International journal of industrial organization
31
(
2013
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
Saved in:
6918
Targeted advertising and advertising avoidance
Johnson, Justin P.
- In:
The Rand journal of economics
44
(
2013
)
1
,
pp. 128-144
Persistent link: https://www.econbiz.de/10009774926
Saved in:
6919
Contest functions : theoretical foundations and issues in estimation
Hao, Jia
;
Skaperdas, Stergios
;
Vaidya, Samarth
- In:
International journal of industrial organization
31
(
2013
)
3
,
pp. 211-222
Persistent link: https://www.econbiz.de/10009775040
Saved in:
6920
Advertising competition in a mixed oligopoly
Matsumura, Toshihiro
;
Sunada, Takeaki
- In:
Economics letters
119
(
2013
)
2
,
pp. 183-185
Persistent link: https://www.econbiz.de/10009745765
Saved in:
6921
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
6922
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun
;
Yun, Tai Woong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
Saved in:
6923
Consumer-generated ads : does awareness of advertising co-creation help or hurt persuasion?
Thompson, Debora V.
;
Malaviya, Prashant
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009747831
Saved in:
6924
Goldesel oder Sündenbock : Werbung in Location-Based Services aus Sicht der Anwender
Weigl, Maximilian
- In:
Optimierte Zielgruppenansprache : werbende …
,
(pp. 149-167)
.
2013
Persistent link: https://www.econbiz.de/10009747984
Saved in:
6925
Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
6926
Werbung im Wandel : von der Reichweite zur Relevanz
Justitz, Robert
-
2013
-
Erstaufl.
Persistent link: https://www.econbiz.de/10009750109
Saved in:
6927
How does advertising affect market performance? : a note on generic advertising
Hamilton, Stephen F.
;
Richards, Timothy J.
;
Stiegert, …
- In:
Economic inquiry : journal of the Western Economic …
51
(
2013
)
2
,
pp. 1183-1195
Persistent link: https://www.econbiz.de/10009751090
Saved in:
6928
Von gesunden Gummibärchen, crispy cookies und yummy yogurts : eine Analyse zum Standardisierungspotenzial internationaler Lebensmittelwerbung am Beispiel deutscher, britischer und...
Petzke, Isabel
-
2013
Persistent link: https://www.econbiz.de/10009752835
Saved in:
6929
Creativity in marketing communications
Karimova, Gulnara Z.
-
2013
Persistent link: https://www.econbiz.de/10009753381
Saved in:
6930
Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 88-106
Persistent link: https://www.econbiz.de/10009754677
Saved in:
6931
Bait and switch : glide path instability
Idzorek, Thomas
;
Stempien, Jeremy
;
Voris, Nathan
- In:
The journal of investing
22
(
2013
)
1
,
pp. 74-82
Persistent link: https://www.econbiz.de/10009725072
Saved in:
6932
Cooperative advertising in a distribution channel with fairness concerns
Yang, Jing
;
Xie, Jinxing
;
Deng, Xiaoxue
;
Xiong, Huachun
- In:
European journal of operational research : EJOR
227
(
2013
)
2
,
pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
Saved in:
6933
Product market advertising effects on the method of payment in M&A
Devos, Erik
;
Elliott, William B.
;
Karim, Mohammad A.
- In:
Managerial finance
39
(
2013
)
4
,
pp. 362-383
Persistent link: https://www.econbiz.de/10009727812
Saved in:
6934
Selling sexual certainty? : advertising Lysol as a contraceptive in the United States and Canada, 1919 - 1939
Hall, Kristin
- In:
Enterprise & society : the international journal of …
14
(
2013
)
1
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009728648
Saved in:
6935
The impact of advertising disclaimers (fine print) on brand attitudes
Black, Gregory S.
;
Hankins, Kristine Watson
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 298-308
Persistent link: https://www.econbiz.de/10009729356
Saved in:
6936
Advertising prices of products presented as a triple
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10009730864
Saved in:
6937
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
6938
Informing the uninformed : how drug advertising affects check-up visits
Hosken, Daniel S.
;
Wendling, Brett
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
Saved in:
6939
Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
Saved in:
6940
Advertising expensive mortgages
Gurun, Umit G.
;
Matvos, Gregor
;
Seru, Amit
-
2013
Persistent link: https://www.econbiz.de/10009733326
Saved in:
6941
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
6942
Werbung für Lebensmittel : Strategien - rechtlicher Spielraum - Umsetzung
Hartwig, Stefanie
(
ed.
)
-
2013
-
1. Auflage
Persistent link: https://www.econbiz.de/10009690866
Saved in:
6943
Recall of preshow cinema advertising : a message processing perspective
Wilson, Rick T.
;
Till, Brian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009700191
Saved in:
6944
Explicit and implicit sexual orientation : homoerotic imagery in advertising and health
Vargas, Patrick T.
;
Greer, Hillary
- In:
The Routledge companion to identity and consumption
,
(pp. 396-406)
.
2013
Persistent link: https://www.econbiz.de/10009700264
Saved in:
6945
Media image effects on the self
Mathras, Daniele
;
Loveland, Katherine E.
;
Mandel, Naomi
- In:
The Routledge companion to identity and consumption
,
(pp. 387-395)
.
2013
Persistent link: https://www.econbiz.de/10009700265
Saved in:
6946
Das Werberecht der Kliniken
Bahner, Beate
- In:
Die Klinik als Marke : Markenkommunikation und …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10009669500
Saved in:
6947
Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia
;
Sander, Matthias
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 475-502)
.
2013
Persistent link: https://www.econbiz.de/10009704976
Saved in:
6948
Multistage multiproduct advertising budgeting
Beltran-Royo, César
;
Zhang, H.
;
Blanco, L. A.
;
Almagro, J.
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 179-188
Persistent link: https://www.econbiz.de/10009706131
Saved in:
6949
Markensoziologische Werbung : eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder
Errichiello, Oliver Carlo
-
2013
-
1., neue Ausg.
Persistent link: https://www.econbiz.de/10009706984
Saved in:
6950
Concentration and self-censorship in commercial media
Germano, Fabrizio
;
Meier, Martin
- In:
Journal of public economics
97
(
2013
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10009710457
Saved in:
First
Prev
135
136
137
138
139
140
141
142
143
144
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->