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Search: subject_exact:"Advertising effects"
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All
Werbewirkung
7,903
Advertising effects
7,744
Werbung
3,769
Advertising
3,739
Consumer behaviour
3,563
Konsumentenverhalten
3,563
Online-Marketing
2,107
Internet marketing
2,103
Brand management
1,138
Markenführung
1,138
Markenimage
988
Brand image
976
Social Web
638
Social web
638
USA
599
United States
597
Brand
516
Markenartikel
512
Theorie
476
Theory
475
Deutschland
462
Marketing management
456
Marketingmanagement
456
Emotion
449
Germany
449
Celebrity endorsement
447
Celebrity-Werbung
447
Werbepsychologie
411
Psychology of advertising
403
Fernsehwerbung
369
Television advertising
369
Zielgruppe
364
Target group
361
advertising
345
Experiment
317
Wahrnehmung
263
Perception
261
Viral marketing
260
Virales Marketing
260
Product Placement
236
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Online availability
All
Undetermined
2,854
Free
1,288
Type of publication
All
Article
5,826
Book / Working Paper
2,066
Journal
21
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Article in journal
5,204
Aufsatz in Zeitschrift
5,204
Aufsatz im Buch
613
Book section
613
Graue Literatur
453
Non-commercial literature
453
Arbeitspapier
350
Working Paper
350
Hochschulschrift
334
Thesis
236
Collection of articles of several authors
79
Sammelwerk
79
Case study
46
Fallstudie
46
Dissertation u.a. Prüfungsschriften
39
Aufsatzsammlung
35
Bibliografie enthalten
34
Bibliography included
34
Conference paper
34
Konferenzbeitrag
34
Lehrbuch
26
Konferenzschrift
21
Textbook
21
Collection of articles written by one author
18
Ratgeber
18
Sammlung
18
Guidebook
16
Reprint
12
Systematic review
12
Übersichtsarbeit
12
Conference proceedings
10
Mehrbändiges Werk
6
Multi-volume publication
6
Bibliografie
5
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4
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4
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3
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3
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2
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2
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English
6,948
German
928
Undetermined
28
French
9
Italian
2
Polish
2
Spanish
2
Portuguese
1
Russian
1
Swedish
1
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Author
All
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Wilbur, Kenneth C.
24
Reijmersdal, Eva A. van
23
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
20
Pauwels, Koen
20
Bellman, Steven
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Franses, Philip Hans
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Poels, Karolien
14
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Institution
All
National Bureau of Economic Research
23
Springer Fachmedien Wiesbaden
21
Fachhochschule Reutlingen / European School of Business
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
IP Deutschland GmbH <Köln>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Effectiveness Research Forum <1998>
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutschland / Bundesministerium für Gesundheit
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
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Published in...
All
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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Source
All
ECONIS (ZBW)
7,803
USB Cologne (EcoSocSci)
101
RePEc
8
Other ZBW resources
1
Showing
5,001
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5,050
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5001
The impact of brand personality on consumer responses to persuasion attempts
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 518-530
Persistent link: https://www.econbiz.de/10009766383
Saved in:
5002
Effects of advertising cues on brand extension evaluation : a global versus focused processing style account
Puligadda, Sanjay
;
Cronley, Maria
;
Kardes, Frank R.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 473-487
Persistent link: https://www.econbiz.de/10009766387
Saved in:
5003
Intra-national protectionism in China : evidence from the public disclosure of 'illegal' drug advertising
Eberhardt, Markus
;
Wang, Zheng
;
Yu, Zhihong
-
2013
Persistent link: https://www.econbiz.de/10009766965
Saved in:
5004
Evaluation of the persuasive features of hotel chains websites : a latent class segmentation analysis
Díaz, Estrella
;
Koutra, Christina
- In:
International journal of hospitality management
34
(
2013
),
pp. 338-347
Persistent link: https://www.econbiz.de/10009767490
Saved in:
5005
Cross-media advertising : brand promotion in an age of media convergence
Voorveld, Hilde
;
Smit, Edith
;
Neijens, Peter
- In:
Media and convergence management
,
(pp. 117-133)
.
2013
Persistent link: https://www.econbiz.de/10009767986
Saved in:
5006
Branded product placement and pre-teenaged consumers : influence on brand preference and choice
Toomey, Deborah A.
;
Francis, Alisha L.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10009768443
Saved in:
5007
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
5008
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
5009
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
5010
Werbewirkung von Facebook-Anzeigen : empirische Studie
Ottensmann, Sandra
-
2013
Persistent link: https://www.econbiz.de/10009769899
Saved in:
5011
A comparative content analysis of advertising practices to children
Bakir, Aysen
;
Palan, Kay M.
;
Kolbe, Richard H.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10009770221
Saved in:
5012
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
5013
Sex, beauty, and youth : an analysis of advertising appeals targeting US women of different age groups
Taylor, Kimberly A.
;
Miyazaki, Anthony D.
;
Mogensen, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009770223
Saved in:
5014
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
5015
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
5016
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
5017
"They will help, so I don't need to?" : behavioral hypothesis of the third-person effect in donation aid advertising
Kim, Hyo Jung
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009770267
Saved in:
5018
The effects of language on attitudes toward advertisements and brands trust in Mexico
García, Nuria Alonso
;
Chelminski, Piotr
;
Hernández, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009770272
Saved in:
5019
Viewer responses to character race and social status in advertising : blacks see color, whites see class
Hoplamazian, Gregory J.
;
Appiah, Osei
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 57-76
Persistent link: https://www.econbiz.de/10009770275
Saved in:
5020
Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
Saved in:
5021
Advertising versus product placements : how consumers assess the value of each
Gangadharbatla, Harsha
;
Daugherty, Terry
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10009770282
Saved in:
5022
Self-concept, product involvement, and responses to self-congruent advertising
Xue, Fei
;
Phelps, Joseph E.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009770284
Saved in:
5023
Exemplars' impacts in marketing communication campaigns
Uribe, Rodrigo
;
Manzur, Enrique
;
Hidalgo, Pedro
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1787-1790
Persistent link: https://www.econbiz.de/10009772373
Saved in:
5024
Does emotional appeal work in advertising? : the rationality behind using emotional appeal to create favorable brand attitude
Panda, Tapan K.
;
Panda, Tapas K.
;
Mishra, Kamalesh
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009772591
Saved in:
5025
The effectiveness of green advertisements : combining ad-based and consumer-based research
Vlieger, Lynn De
;
Hudders, Liselot
;
Verleye, Gino
- In:
The changing roles of advertising : [extended versions …
,
(pp. 213-222)
.
2013
Persistent link: https://www.econbiz.de/10009773031
Saved in:
5026
Message framing : how source credibility moderates the effects of outcome type and outcome valence
Praxmarer-Carus, Sandra
;
Czerwinka, Marina Isabel
- In:
The changing roles of advertising : [extended versions …
,
(pp. 147-158)
.
2013
Persistent link: https://www.econbiz.de/10009773041
Saved in:
5027
Is website interactivity always beneficial? : an elaboration likelihood model approach
Palla, Polyxeni
;
Tsiotsou, Rodoula H.
;
Zotos, Yorgos C.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 131-145)
.
2013
Persistent link: https://www.econbiz.de/10009773043
Saved in:
5028
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
5029
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
Saved in:
5030
Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
Saved in:
5031
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
5032
Are you involved? Are you focused? : the regulatory fit and involvement effects on advertisement effectiveness
Merdin, Ezgi
;
Seraj, Mina
- In:
The changing roles of advertising : [extended versions …
,
(pp. 329-340)
.
2013
Persistent link: https://www.econbiz.de/10009773942
Saved in:
5033
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
5034
When self-referencing cues are harmful : the effects of "For You"-statements in advertisements on product attitudes
Bombe, Sandra
;
Gierl, Heribert
- In:
The changing roles of advertising : [extended versions …
,
(pp. 285-298)
.
2013
Persistent link: https://www.econbiz.de/10009773956
Saved in:
5035
Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10009774221
Saved in:
5036
The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands
Roozen, Irene
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009774222
Saved in:
5037
Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring
Myers, Jun Rong
;
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 168-181
Persistent link: https://www.econbiz.de/10009774224
Saved in:
5038
Targeted advertising and advertising avoidance
Johnson, Justin P.
- In:
The Rand journal of economics
44
(
2013
)
1
,
pp. 128-144
Persistent link: https://www.econbiz.de/10009774926
Saved in:
5039
Comparing effects of "My Anti-Drug" and "Above the influence" on campaign evaluations and Marijuana-related perceptions
Comello, Maria Leonora G.
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009745226
Saved in:
5040
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
5041
The effect of "green" messages on brand purchase and brand rejection
Wheeler, Meagan
;
Sharp, Anne
;
Nenycz-Thiel, Magda
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 105-110
Persistent link: https://www.econbiz.de/10009745860
Saved in:
5042
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
5043
Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
Saved in:
5044
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
5045
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
5046
How do advertising expenditures influence hotels’ performance?
Chen, Chiang-ming
;
Lin, Yu-Chen
- In:
International journal of hospitality management
33
(
2013
),
pp. 490-493
Persistent link: https://www.econbiz.de/10009746324
Saved in:
5047
Which endorser and content are most influential in Korean restaurant promotions?
Kim, Seongseop
;
Wang, Kuo-Ching
;
Ahn, Tae-hong
- In:
International journal of hospitality management
33
(
2013
),
pp. 208-218
Persistent link: https://www.econbiz.de/10009746391
Saved in:
5048
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun
;
Yun, Tai Woong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
Saved in:
5049
Wortspiele als sprachliches Mittel der Werbewirksamkeit
Umborg, Viktoria
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 73-85)
.
2013
Persistent link: https://www.econbiz.de/10009747387
Saved in:
5050
Consumer-generated ads : does awareness of advertising co-creation help or hurt persuasion?
Thompson, Debora V.
;
Malaviya, Prashant
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009747831
Saved in:
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