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subject:"Markenführung"
~type_genre:"Case study"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising music"
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Markenführung
Advertising music
61
Werbemusik
61
Consumer behaviour
30
Konsumentenverhalten
30
Advertising effects
23
Werbewirkung
23
Brand management
22
Musik
16
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15
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12
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12
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12
Musikwirtschaft
12
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10
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9
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6
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5
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1
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1
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1
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1
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ECONIS (ZBW)
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
5
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
6
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
7
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
8
New music recommendation algorithm facilitates audio branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
Saved in:
9
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
10
Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul
-
2018
-
3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011865291
Saved in:
11
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
12
Sonic branding : a consumer-oriented literature review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
13
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
14
Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul
-
2014
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010258408
Saved in:
15
Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
Saved in:
16
If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
Saved in:
17
Sound Branding : Grundlagen der akustischen Markenführung
Steiner, Paul
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003821962
Saved in:
18
Akustische Markenführung : von der Markenidentität zum akustischen Markenauftritt
Ballhausen, Marcus
;
Tallau, Christian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
4
,
pp. 48-55
Persistent link: https://www.econbiz.de/10003791674
Saved in:
19
Das Ohr trinkt mit : eine empirische Online-Studie zu Einschenkgeräuschen bei vier ausgesuchten Biermarken
Pätzmann, Jens
;
Krauß, Florian
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
1
,
pp. 67-71
Persistent link: https://www.econbiz.de/10003644563
Saved in:
20
Klang macht Marken : Sonic Branding als Designprozess
Kastner, Sonja
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449554
Saved in:
21
Akustische Markenführung - Markenwerte gezielt hörbar machen
Kusatz, Herwig
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003442848
Saved in:
22
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
Bronner, Kai
(
contributor
)
-
2007
-
2. Nachdr.
Persistent link: https://www.econbiz.de/10003729188
Saved in:
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