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American journal of agricultural economics
Journal of current issues and research in advertising
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
184
Psychology & marketing
119
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
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Journal of the Academy of Marketing Science
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1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
3
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
4
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
5
No one optimal way to measure people's attitudes? : preferred length of scales in advertising research
Yoon, Gunwoo
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10014514647
Saved in:
6
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
7
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
8
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
9
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
10
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
11
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
12
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
13
Don't make me feel guilty! : examining the effect of a past moral deed on perceived irritation with guilt appeals in environmental advertising
Lim, Rachel Esther
;
Hong, Ji Mi
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 421-436
Persistent link: https://www.econbiz.de/10013464114
Saved in:
14
Using photovoice research for advertising theory
Rodgers, Shelly
;
Belobrovkina, Evgeniia
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10013358819
Saved in:
15
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
16
Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
Saved in:
17
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
Saved in:
18
Marketing professionals' views on online advertising fraud
Dörnyei, Krisztina Rita
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10012582508
Saved in:
19
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
20
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
21
Influencer marketing between mothers : the impact of disclosure and visual brand promotion
Holiday, Steven
;
Densley, Rebecca L.
;
Norman, Mary S.
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012623603
Saved in:
22
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
23
Covid-19 and advertising : the case for a paradigm shift
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483542
Saved in:
24
The impact of ad customization and content transportation on the effectiveness of online video advertising
Huang, Yan
;
Waddell, Thomas Franklin
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10012289871
Saved in:
25
Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
Saved in:
26
Understanding bad-boy celebrity endorser effectiveness : the fantasy-based relationship, hedonic consumption, and congruency model
Bennett, Delancy
;
Diamond, William
;
Miller, Elizabeth
; …
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012244970
Saved in:
27
Exploring variations of hyperbole and puffery in advertising
Stern, Lesa A.
;
Callister, Mark
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 71-87
Persistent link: https://www.econbiz.de/10012244998
Saved in:
28
Controversial conversations: the emotions evoked by anti-terrorism advertising
Villegas, Jorge
;
Morton, Cynthia R.
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012245044
Saved in:
29
Snark happens: effects of schadenfreude on brand attitudes
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10012245045
Saved in:
30
Audience reaction to comedic advertising violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
31
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
32
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
Saved in:
33
Advertising in a quantified world : a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies
Brinson, Nancy H.
;
Eastin, Matthew S.
;
Bright, Laura F.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012243113
Saved in:
34
Exposure to presidential candidate advertising on television, website, and social media during 23 days of the 2016 primary
Thorson, Esther
;
Tham, Samuel M.
;
Chen, Weiyue
;
Kanuri, …
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012243114
Saved in:
35
The role of source characteristics and message appeals in Public Service Advertising (PSA) messages : an application of Fishbein's expectancy-value model and the match-up hypothesi...
Ahn, Hoyoung
;
Paek, Hye-Jin
;
Tinkham, Spencer
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 147-170
Persistent link: https://www.econbiz.de/10012243124
Saved in:
36
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
37
Exploring advertising equity in fashion advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
38
Spillovers, efficiency, and productivity growth in advertising
Giannakas, Kōnstantinos
;
Karagiannēs, Giannēs
; …
- In:
American journal of agricultural economics
94
(
2012
)
5
,
pp. 1154-1170
Persistent link: https://www.econbiz.de/10009693721
Saved in:
39
Effect of video information on consumers : milk production attributes
Tonssor, Glynn T.
;
Wolf, Christopher
- In:
American journal of agricultural economics
94
(
2012
)
2
,
pp. 503-508
Persistent link: https://www.econbiz.de/10009499796
Saved in:
40
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
41
Estimating threshold effects of US generic fluid milk advertising
Adachi, Kenji
;
Liu, Donald J.
- In:
American journal of agricultural economics
92
(
2010
)
3
,
pp. 727-739
Persistent link: https://www.econbiz.de/10009508341
Saved in:
42
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
43
The significance and insignificance of demand analysis in evaluating promotion programs
Davis, George C.
- In:
American journal of agricultural economics
87
(
2005
)
3
,
pp. 673-688
Persistent link: https://www.econbiz.de/10003079925
Saved in:
44
Decomposing the variation in generic advertising response over time
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
86
(
2004
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10001934789
Saved in:
45
Advertising evaluation and cross-sectional data aggregation
Chung, Chanjin
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
84
(
2002
)
3
,
pp. 800-806
Persistent link: https://www.econbiz.de/10001693209
Saved in:
46
The incidence of the costs and benefits of generic advertising
Alston, Julian Mark
;
Chalfant, James Allen
;
Piggott, …
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 665-671
Persistent link: https://www.econbiz.de/10001500425
Saved in:
47
Distributional impacts of generic advertising on related commodity markets
Kinnucan, Henry W.
;
Miao, Yuliang
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 672-678
Persistent link: https://www.econbiz.de/10001500430
Saved in:
48
Distributional impacts of generic advertising : comments
Liu, Donald J.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 679-681
Persistent link: https://www.econbiz.de/10001503019
Saved in:
49
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
Saved in:
50
Irreversibility in advertising-demand response functions : an application to milk
VandeKamp, Philip
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
81
(
1999
)
2
,
pp. 385-396
Persistent link: https://www.econbiz.de/10001387468
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