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Advertising effects
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ECONIS (ZBW)
16
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1
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
2
Implications of product anthropomorphism through design
Valenzuela, Ana
;
Hadi, Rhonda
- In:
The Routledge companion to consumer behavior
,
(pp. 82-96)
.
2020
Persistent link: https://www.econbiz.de/10012316122
Saved in:
3
Anthropomorphic information systems
Pfeuffer, Nicolas
;
Benlian, Alexander
;
Gimpel, Henner
; …
- In:
Business & information systems engineering : BISE ; the …
61
(
2019
)
4
,
pp. 523-533
Persistent link: https://www.econbiz.de/10012053046
Saved in:
4
Victim or beggar? : anthropomorphic messengers and the savior effect in consumer sustainability behavior
Ketron, Seth
;
Naletelich, Kelly
- In:
Journal of business research : JBR
96
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10011980670
Saved in:
5
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
6
Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
De Bondt, Caroline
;
Van Kerckhove, Anneleen
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 698-717
Persistent link: https://www.econbiz.de/10012492565
Saved in:
7
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
8
Investigating gender-schema congruity effects on consumers' evaluation of anthropomorphized products
Hende, Ellis van den
;
Mugge, Ruth
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 264-277
Persistent link: https://www.econbiz.de/10010347721
Saved in:
9
Uddering the other : androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
Stevens, Lorna
;
Kearney, Matthew
;
Maclaran, Pauline
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 158-174
Persistent link: https://www.econbiz.de/10009733423
Saved in:
10
Development of a scale measuring childlike anthropomorphism in products
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10009733427
Saved in:
11
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
12
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
Saved in:
13
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
14
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
15
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
16
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
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