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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Journal of business anthropology
38
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Columbia economics discussion paper series / Department of Economics, Columbia University
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ECONIS (ZBW)
15
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1
"Bringing with us the plague" : consumer research as machinery of zoomorphism
Bradshaw, Alan
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 249-262
Persistent link: https://www.econbiz.de/10009733415
Saved in:
2
Unleashing the animal within : exploring consumers' zoomorphic identity motives
Healy, Michael John
;
Beverland, Michael B.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009733416
Saved in:
3
Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie
;
Aleti, Torgeir
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
Saved in:
4
Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
Saved in:
5
Revenge of the brand monsters : how Goldman Sachs' doppelgänger turned monstrous
Freund, James
;
Jacobi, Erik S.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10009733421
Saved in:
6
Uddering the other : androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
Stevens, Lorna
;
Kearney, Matthew
;
Maclaran, Pauline
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 158-174
Persistent link: https://www.econbiz.de/10009733423
Saved in:
7
Development of a scale measuring childlike anthropomorphism in products
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10009733427
Saved in:
8
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
9
The human lens : how anthropomorphic reasoning varies by product complexity and enhances personal value
Hart, Philip M.
;
Jones, Shawn R.
;
Stafford, Marla Royne
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10009733435
Saved in:
10
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
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11
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
12
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
13
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
14
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
15
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
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