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~subject:"Music industry"
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Search: subject_exact:"Audio branding"
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Music industry
Advertising music
116
Werbemusik
116
Brand management
48
Markenführung
48
Consumer behaviour
35
Konsumentenverhalten
35
Werbewirkung
34
Advertising effects
32
Akustische Markenführung
18
Brand image
18
Markenimage
18
Musik
18
Music
17
Musikwirtschaft
14
Advertising
13
Werbung
13
Deutschland
12
Germany
12
Brand
8
Markenartikel
8
Einzelhandel
7
Emotion
7
Europa
6
Europe
6
Hörfunkwerbung
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
5
Aromastoff
4
Empirical method
4
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12
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Anand, Sandip
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Allan, David
1
Anglada-Tort, Manuel
1
Aurand, Timothy W.
1
Barth, Bertram
1
Bernays, Lukas
1
Borgstedt, Silke
1
Calvert, Gemma Anne
1
Choi, Beomjoon
1
Edwards, James
1
Egermann, Hauke
1
Hang, Haiming
1
Haws, Kelly L.
1
Herzog, Martin
1
Hong, You Jeong
1
Kellaris, James J.
1
Krishnan, Vijaykumar
1
Kumar, Ibha
1
Laver, Mark.
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
1
Machleit, Karen A.
1
Melzner, Johann
1
Monin Techawachirakul
1
Motoki, Kosuke
1
Müllensiefen, Daniel
1
Pathak, Abhishek
1
Raghubir, Priya
1
Ringe, Cornelius
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Schoenrock, Andreas
1
Schofield, Kerry
1
Steffens, Jochen
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Sullivan, Ursula Y.
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Trahan, Tabitha
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of consumer marketing
1
Transnational studies in jazz
1
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ECONIS (ZBW)
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
5
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
6
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
7
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
8
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
9
New music recommendation algorithm facilitates audio branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
Saved in:
10
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
11
Jazz sells : music, marketing, and meaning
Laver, Mark.
-
2015
Persistent link: https://www.econbiz.de/10013183317
Saved in:
12
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
13
Akustische Markenführung und die digitale Revolution
Bernays, Lukas
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 160-171)
.
2007
Persistent link: https://www.econbiz.de/10003731668
Saved in:
14
Popstars für Marken
Ringe, Cornelius
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 173-184)
.
2007
Persistent link: https://www.econbiz.de/10003731671
Saved in:
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