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subject:"Virales Marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"Journal of travel and tourism marketing"
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Virales Marketing
Internet marketing
101
Online-Marketing
101
Social Web
44
Social web
44
Consumer behaviour
41
Konsumentenverhalten
41
Viral marketing
29
Advertising effects
20
Tourism marketing
20
Tourismusmarketing
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Werbewirkung
20
Holiday behaviour
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Hotel industry
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Hotellerie
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Law, Chun Hung Roberts
2
Schuckert, Markus
2
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
Anlamlier, Eda
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Ballestar, María Teresa
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Bhattacharya, Saurabh
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Bigné Alcañiz, J. Enrique
1
Boon, Edward
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Bose Godbole, Mousumi
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Breazeale, Michael
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Buyova, Daniela
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Croy, Glen
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De Angelis, Matteo
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De Pietro, Marianna
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Ding, Xiaojie
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Esmark Jones, Carol L.
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Filieri, Raffaele
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Folse, Judith Anne Garretson
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Gao, Baojun
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Hall, Matthew
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Kidney, Etain
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Psychology & marketing
Journal of travel and tourism marketing
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
International journal of consumer studies
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
Cogent business & management
8
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
29
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
3
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
4
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
5
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
6
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
Saved in:
7
Managing negative online accommodation reviews : evidence from the Cook Islands
Mate, Mani Jeremiah
;
Trupp, Alexander
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 627-644
Persistent link: https://www.econbiz.de/10012179450
Saved in:
8
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
9
Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.
;
Stevens, Jennifer L.
; …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
Saved in:
10
Motivations for posting online reviews in the hotel industry
Gonc̦alves, Helena Martins
;
Silva, Graça Miranda
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 807-817
Persistent link: https://www.econbiz.de/10011970111
Saved in:
11
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
12
From online via offline to online : how online visibility of tourism information shapes and is shaped by offline visits
Lee, Mi Kyung
;
Yoon, Ho Young
;
Park, Han Woo
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1143-1154
Persistent link: https://www.econbiz.de/10011758888
Saved in:
13
Multilevel analysis of the relationship between type of travel, online ratings, and management response : empirical evidence from international upscale hotels
Liang, Sai
;
Schuckert, Markus
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011669972
Saved in:
14
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
15
Online consumer review factors affecting offline hotel popularity : evidence from Tripadvisor
Xie, Karen L.
;
Chen, Chihchien
;
Wu, Shinyi
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10011484734
Saved in:
16
Social networks on cashback websites
Ballestar, María Teresa
;
Sainz, Jorge
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1039-1045
Persistent link: https://www.econbiz.de/10011627261
Saved in:
17
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
18
Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
Saved in:
19
How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge
;
Wang, Cheng Lu
;
Yin, Shimin
;
Niu, Yixuan
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
Saved in:
20
Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
Saved in:
21
The effects of negatively valenced emotional expressions in online reviews on the reviewer, the review, and the product
Folse, Judith Anne Garretson
;
Porter, McDowell
;
Bose …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 747-760
Persistent link: https://www.econbiz.de/10011576865
Saved in:
22
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
23
Influence of social media on Chinese students' choice of an overseas study destination : an information adoption model perspective
Shu, Mengya
;
Scott, Noel
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010361765
Saved in:
24
Destination online communication : why less is sometimes more : a study of online communications of English destinations
Inversini, Alessandro
;
Cantoni, Lorenzo
;
De Pietro, Marianna
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 563-575
Persistent link: https://www.econbiz.de/10010405099
Saved in:
25
Do travel product types matter? : online review direction and persuasiveness
Tsaur, Sheng-Hshiung
;
Huang, Chung-Ching
;
Luoh, Hsiang-Fei
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 884-898
Persistent link: https://www.econbiz.de/10010469222
Saved in:
26
A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
Saved in:
27
In search of negativity bias : an empirical study of perceived helpfulness of online reviews
Wu, Philip Fei
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 971-984
Persistent link: https://www.econbiz.de/10010206834
Saved in:
28
Social media in destination choice : distinctive electronic word-of-mouth dimensions
Tham, Aaron
;
Croy, Glen
;
Mair, Judith
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10009744619
Saved in:
29
Stake management in men's online cosmetics testimonials
Hall, Matthew
;
Gough, Brendan
;
Seymour-Smith, Sarah
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10009728507
Saved in:
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