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subject:"Viral marketing"
~subject:"Internet"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
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Viral marketing
Internet
Internet marketing
24
Online-Marketing
24
Consumer behaviour
14
Konsumentenverhalten
14
Social Web
14
Social web
14
Virales Marketing
11
Beziehungsmarketing
6
Hotel industry
6
Hotellerie
6
Relationship marketing
6
online reviews
6
Customer satisfaction
5
Kundenzufriedenheit
5
Online retailing
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Online-Handel
5
Brand management
4
Customer integration
4
Gastronomie
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Kundenintegration
4
Markenführung
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Restaurant industry
4
Dienstleistungsqualität
3
Service quality
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Tourism marketing
3
Tourismusmarketing
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customer engagement
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social media
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Brand image
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Destination management
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Destinationsmanagement
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Digitalisierung
2
Digitization
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E-commerce
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Electronic Commerce
2
Experiment
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Markenimage
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Mobile communications
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12
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Tussyadiah, Iis P.
2
Angeloni, Silvia
1
Bai, Billy
1
Bradley, Graham L.
1
DiPietro, Robin B.
1
Fesenmaier, Daniel R.
1
Huang, Huiling
1
Hudson, Simon
1
Jin, Dan
1
Kausar, Devi Roza
1
Kim, Bomin
1
Kwok, Linchi
1
Leung, Xi Y.
1
Li, Chunhong
1
Li, Hengyun
1
Liu, Jianwei
1
Liu, Qing
1
Lu, Zhi
1
Meng, Fang
1
Park, Sangwon
1
Rossi, Claudio
1
Rouliez, Paulette
1
Soesilo, Primidya K. M.
1
Sparks, Beverley A.
1
Stahura, Kurt A.
1
Tojib, Dewi
1
Tsarenko, Yelena
1
Watanabe, Nicholas M.
1
Xie, Karen L.
1
Yang, Fiona X.
1
Yang, Wan
1
Ye, Qiang
1
Yoo, Myongjee
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of business research : JBR
81
Journal of retailing and consumer services
51
International journal of internet marketing and advertising : IJIMA
50
International journal of hospitality management
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Information systems research : ISR
35
Journal of marketing communications
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Electronic commerce research
28
Journal of management information systems : JMIS
28
Journal of internet commerce
27
Tourism management : research, policies, practice
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of contemporary hospitality management
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of hospitality marketing & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
18
Journal of marketing
18
Journal of travel and tourism marketing
18
The journal of product & brand management
17
International journal of technology marketing : IJTMkt
16
SpringerLink / Bücher
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
Psychology & marketing
15
International journal of business information systems : IJBIS
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of promotion management : innovations in planning and applied research
14
Business horizons
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
European journal of marketing : EJM
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of electronic commerce : IJEC
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
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ECONIS (ZBW)
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1
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
2
Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
3
When and why language assertiveness affects online review persuasion
Huang, Huiling
;
Liu, Qing
;
Lu, Zhi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 988-1016
Persistent link: https://www.econbiz.de/10014312351
Saved in:
4
Customer online feedback with an identity versus no identity : the influence on review comments
Jin, Dan
;
DiPietro, Robin B.
;
Watanabe, Nicholas M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 267-295
Persistent link: https://www.econbiz.de/10012800231
Saved in:
5
Online search engines and online travel agencies : a comparative approach
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 720-749
Persistent link: https://www.econbiz.de/10012520336
Saved in:
6
Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin
;
Yoo, Myongjee
;
Yang, Wan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
Saved in:
7
The influence of online review exposure on reviewers’ intensity level of negative word of mouth
Rouliez, Paulette
;
Tojib, Dewi
;
Tsarenko, Yelena
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
5
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012053337
Saved in:
8
The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.
;
Kausar, Devi Roza
;
Soesilo, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
2
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011912170
Saved in:
9
A "Triple A" typology of responding to negative consumer-generated online reviews
Sparks, Beverley A.
;
Bradley, Graham L.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
6
,
pp. 719-745
Persistent link: https://www.econbiz.de/10011736938
Saved in:
10
Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions : the moderating role of technology acceptance factors
Yang, Fiona X.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
1
,
pp. 93-127
Persistent link: https://www.econbiz.de/10011632995
Saved in:
11
The marketing effectiveness of social media in the hotel industry : a comparison of Facebook and Twitter
Leung, Xi Y.
;
Bai, Billy
;
Stahura, Kurt A.
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10011282983
Saved in:
12
Assessing the effectiveness of consumer narratives for destination marketing
Tussyadiah, Iis P.
;
Park, Sangwon
;
Fesenmaier, Daniel R.
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10008909474
Saved in:
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