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Brand
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Brands and branding
Journal of fashion marketing and management
The journal of brand management : an international journal
286
Journal of business research : JBR
275
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
75
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International journal of hospitality management
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Journal of international consumer marketing
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31
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Journal of marketing management : MM
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NBER working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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International journal of advertising : the quarterly review of marketing communications
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European journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Economics Papers from University Paris Dauphine
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ECONIS (ZBW)
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
4
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
5
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
6
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
7
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
8
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
9
Development of an identity model for sector brands
Lourenção, Marina Toledo de Arruda
;
Giraldi, Janaina …
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10011773341
Saved in:
10
Determinants of celebrity-owned brands leveraging price premium
Singh, Gaganpreet
;
Pandey, Neeraj
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 361-384
Persistent link: https://www.econbiz.de/10011773345
Saved in:
11
A focused supply chain strategy for luxury fashion management
Brum, Alessandro
;
Castelli, Cecilia
;
Karaosman, Hakan
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 544-563
Persistent link: https://www.econbiz.de/10011795894
Saved in:
12
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
13
Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
Saved in:
14
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
15
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
16
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
17
Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah
;
Musić-Mehmedović, Melika
;
Duverger, …
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
Saved in:
18
Brand luxury index : a reconsideration and revision
Kim, Jieun
;
Johnson, Kim K.
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10011502902
Saved in:
19
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
20
Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
21
Management of a luxury brand : dimensions and sub-variables from a case study of LVMH
Cavender, RayeCarol
;
Kincade, Doris H.
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 231-248
Persistent link: https://www.econbiz.de/10010384277
Saved in:
22
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
23
Can Islam and status consumption live together in the house of fashion clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
24
Luxury perceptions : luxury brand vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
Saved in:
25
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
26
Luxury fashion branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
27
Luxury fashion branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
28
Young Australian consumers’ preferences for fashion apparel attributes
Jegethesan, Kavisha
;
Sneddon, Joanne N.
;
Soutar, Geoffrey N.
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009577054
Saved in:
29
Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Roland
;
Flynn, Leisa Reinecke
;
Clark, Ronald A.
- In:
Journal of fashion marketing and management
16
(
2012
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
Saved in:
30
Fashion value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
31
Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans : a conjoint analysis
Jin, Byoungho
;
Park, Jin Yong
;
Ryu, Jay Sang
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10003958680
Saved in:
32
Understanding designer clothing purchases over the internet
Fogel, Joshua A.
;
Schneider, Mayer
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 367-396
Persistent link: https://www.econbiz.de/10008654371
Saved in:
33
Value brands : cheap or trendy? : an investigation into young consumers and supermarket clothing
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 350-366
Persistent link: https://www.econbiz.de/10008654372
Saved in:
34
What is a brand?
Blackett, Tom
- In:
Brands and branding
,
(pp. 13-25)
.
2009
Persistent link: https://www.econbiz.de/10003829785
Saved in:
35
The financial value of brands
Lindemann, Jan
- In:
Brands and branding
,
(pp. 26-44)
.
2009
Persistent link: https://www.econbiz.de/10003829786
Saved in:
36
The social value of brands
Gibbons, Giles
- In:
Brands and branding
,
(pp. 45-60)
.
2009
Persistent link: https://www.econbiz.de/10003829787
Saved in:
37
What makes brands great
Frampton, Jez
- In:
Brands and branding
,
(pp. 61-70)
.
2009
Persistent link: https://www.econbiz.de/10003829788
Saved in:
38
Brand strategy
Ellwood, Iain
- In:
Brands and branding
,
(pp. 73-95)
.
2009
Persistent link: https://www.econbiz.de/10003829789
Saved in:
39
Brand experience
Smith, Shaun
- In:
Brands and branding
,
(pp. 96-111)
.
2009
Persistent link: https://www.econbiz.de/10003829791
Saved in:
40
Visual and verbal identity
Allen, Tony
;
Simmons, John
- In:
Brands and branding
,
(pp. 112-126)
.
2009
Persistent link: https://www.econbiz.de/10003829793
Saved in:
41
Brand communications
Feldwick, Paul
- In:
Brands and branding
,
(pp. 127-145)
.
2009
Persistent link: https://www.econbiz.de/10003829799
Saved in:
42
The public relations perspective on branding
Bowker, Deborah
- In:
Brands and branding
,
(pp. 146-156)
.
2009
Persistent link: https://www.econbiz.de/10003829800
Saved in:
43
Brand protection
Poulter, Allan
- In:
Brands and branding
,
(pp. 157-168)
.
2009
Persistent link: https://www.econbiz.de/10003829801
Saved in:
44
Globalisation and brands
Ahmad, Sameena
- In:
Brands and branding
,
(pp. 171-183)
.
2009
Persistent link: https://www.econbiz.de/10003829802
Saved in:
45
Branding in Asia
Chajet, Jonathan
- In:
Brands and branding
,
(pp. 184-197)
.
2009
Persistent link: https://www.econbiz.de/10003829803
Saved in:
46
From elephant to tiger : brands and branding in India
Raison, Max
- In:
Brands and branding
,
(pp. 198-205)
.
2009
Persistent link: https://www.econbiz.de/10003829806
Saved in:
47
Branding places and nations
Anholt, Simon
- In:
Brands and branding
,
(pp. 206-216)
.
2009
Persistent link: https://www.econbiz.de/10003829807
Saved in:
48
Brand 2.0 : brands in a digital world
Hobsbawm, Andy
- In:
Brands and branding
,
(pp. 217-233)
.
2009
Persistent link: https://www.econbiz.de/10003829809
Saved in:
49
An alternative perspective on brands : markets and morals
Doane, Deborah
- In:
Brands and branding
,
(pp. 234-245)
.
2009
Persistent link: https://www.econbiz.de/10003829812
Saved in:
50
The future of brands
Clifton, Rita
- In:
Brands and branding
,
(pp. 246-260)
.
2009
Persistent link: https://www.econbiz.de/10003829813
Saved in:
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