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isPartOf:"Betriebswirtschaftliche Studien"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Brand equity"
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Brand equity
15
Brand image
14
Markenimage
14
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
11
Beziehungsmarketing
5
Relationship marketing
5
Brand
4
Markenartikel
4
Markenwert
4
Brand loyalty
3
Advertising effects
2
CSR
2
Coronavirus
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Einzelhandel
2
Emotionale Produktdifferenzierung
2
Handelsmarke
2
Kundenzufriedenheit
2
Psychometrie
2
Retail trade
2
SEM
2
Store brand
2
USA
2
Werbewirkung
2
Aktienmarkt
1
Behavioral intentions
1
Behavioral portfolio theory
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Bibliometrics
1
Bibliometrie
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Brand performance
1
Brand personality
1
Brand relationship
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Brand-cause fit
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Gil Saura, Irene
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Thyri, Heidi
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Anselmsson, Johan
1
Berenguer Contrí, Gloria
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Bondesson, Niklas Vestman
1
Czarnecka, Barbara
1
Davis, Donna
1
De Vita, Jennifer
1
Dwivedi, Abhishek
1
Farhang, Maryam
1
Finn, Adam
1
Fuentes-Blasco, María
1
Hepola, Janne
1
Hintikka, Anni
1
Isberg, Steven C.
1
Jang, Aran
1
Johansson, Ulf
1
Johnson, Lester W.
1
Kamran-Disfani, Omid
1
Karjalouto, Heikki
1
Kim, Sookhyun
1
Lacoste Kapstein, Claire
1
Lee, Yangim
1
Lee, Yuri
1
Mao, Wen
1
McDonald, Robert E.
1
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1
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Betriebswirtschaftliche Studien
The journal of product & brand management
Journal of business research : JBR
50
The journal of brand management : an international journal
28
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
International journal of hospitality management
13
Marketing intelligence & planning
11
Cogent business & management
10
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
6
Cogent Business & Management
5
Hamburger Schriften zur Marketingforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Ovidius University Annals, Economic Sciences Series
5
Post-Print / HAL
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
Branding competence
4
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
1
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1
Brand equity and stock performance in time of crisis : evidence from the COVID-19 pandemic
Farhang, Maryam
;
Kamran-Disfani, Omid
;
Zadeh, Arash H.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10014229059
Saved in:
2
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
3
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
4
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
Zhang, Jueman Mandy
;
Wang, Yi
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1063-1076
Persistent link: https://www.econbiz.de/10013429042
Saved in:
5
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
Hepola, Janne
;
Karjalouto, Heikki
;
Hintikka, Anni
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 282-293
Persistent link: https://www.econbiz.de/10011744454
Saved in:
6
The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco
;
Davis, Donna
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
Saved in:
7
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
8
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
9
Global nation product equity depending on a level of cultural diffusion
Kim, Sookhyun
;
Lee, Yuri
;
Jang, Aran
;
Lee, Yangim
; …
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 276-286
Persistent link: https://www.econbiz.de/10011378298
Saved in:
10
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
11
Brand personality and brand equity : evidence from the sportswear industry
Su, Jin
;
Tong, Xiao
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 124-133
Persistent link: https://www.econbiz.de/10011308513
Saved in:
12
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
13
A cross-product category CBBE study : item response theory perspective
Wang, Luming
;
Finn, Adam
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 200-206
Persistent link: https://www.econbiz.de/10010393864
Saved in:
14
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
15
Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
Saved in:
16
Relevante Emotionen im Marketing : Beschreibung, Messung und Analyse von Emotionen auf ihre Relevanz im Marketing und speziell im Zusammenhang mit Marken
Thyri, Heidi
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001707567
Saved in:
17
Relevante Emotionen im Marketing : Beschreibung, Messung und Analyse von Emotionen auf ihre Relevanz im Marketing und speziell im Zusammenhang mit Marken
Thyri, Heidi
-
2003
Persistent link: https://www.econbiz.de/10004713947
Saved in:
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