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~isPartOf:"International journal of sport management and marketing : IJSMM"
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Brand management
44
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33
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20
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20
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Journal of strategic marketing
112
Psychology & marketing
112
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
73
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
4
Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina
;
Hallmann, Kirstin
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
Saved in:
5
CSR communication in the outdoor sports industry : a content analysis of CSR disclosures by seven international corporate brands
François, Aurélien
;
Harant, Benjamin
;
Heutte, Natacha
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 313-335
Persistent link: https://www.econbiz.de/10012800949
Saved in:
6
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
7
From start-up nation to sports-tech nation? : a SWOT analysis of Israel's use of sports for nation branding
Dubinsky, Yoav
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 49-75
Persistent link: https://www.econbiz.de/10012523541
Saved in:
8
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
9
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
10
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
11
The role of patriotism in the city-brand-sport-event relationship
Kapareliotis, Ilias
;
Voutsina, Katerina
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10012523266
Saved in:
12
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
13
Mobile marketing influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
14
Intellectual capital assets and brand value of English football clubs
Leitão, João
;
Baptista, João
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 8-34
Persistent link: https://www.econbiz.de/10012059489
Saved in:
15
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
16
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
17
The role of human capital, psychological capital, social capital and leadership capital in building an athlete's global brand image
Yuliani Suseno
;
Gengatharen, Denise
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011989765
Saved in:
18
Investigating the effect of brand identity and character on brand loyalty of football team fans
Keshtidar, Mohammad
;
Sahebkaran, MohammadAli
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10011884677
Saved in:
19
A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali
;
Kerem, Katri
;
Biscaia, Rui
;
Agyemang, …
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
Saved in:
20
Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André
;
Webb, Andrew
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
Saved in:
21
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
22
Personal branding : a perspective from the professional athlete-level-of-analysis
Hodge, Courtney
;
Walker, Matthew
- In:
International journal of sport management and marketing …
16
(
2015
)
1/2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011550880
Saved in:
23
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
24
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
Saved in:
25
"Ultimate" sponsorship : fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.
;
Brown, Natalie A.
;
Billings, Andrew C.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
Saved in:
26
Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
27
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
28
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
29
How athletes build their brands
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 106-124
Persistent link: https://www.econbiz.de/10009575302
Saved in:
30
The dynamics of brand equity, co-branding and sponsorship in professional sports
Frederick, Howard H.
;
Patil, Sandeep
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 44-57
Persistent link: https://www.econbiz.de/10003937862
Saved in:
31
Building a fan community through the folklore of NASCAR
Amato, Christie H.
;
Bodkin, Charles D.
;
Peters, Cara
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008650628
Saved in:
32
Brand identification among stock car racing fans in the USA
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003862987
Saved in:
33
If brand equity matters, where is the brand strategy? : a look at Canadian hockey teams in the NHL
Richelieu, André
;
Pons, Frank
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 162-182
Persistent link: https://www.econbiz.de/10003816848
Saved in:
34
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
35
Literature review on brand equity in professional team sport : a German perspective on ice hockey
Suckow, Christina
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003816853
Saved in:
36
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
37
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit
;
Richelieu, André
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
Saved in:
38
Special issue: Branding and reputation in sports marketing
Pons, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003653571
Saved in:
39
Assessing the use of the brand personality scale in team sport
Ross, Stephen D.
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 23-38
Persistent link: https://www.econbiz.de/10003653574
Saved in:
40
Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Filo, Kevin
;
Funk, Daniel C.
;
Alexandris, Kostas
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003653576
Saved in:
41
A collegiate athletic brand transformation: rebranding a Native American brand identity
Easter, Beth A.
;
Leoni, Edward
;
Wiles, Judy A.
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10003653590
Saved in:
42
Celebrity athletes and athletic clothing design: branding female tennis players
O'Reilly, Norm
;
Braedley, L. Anne
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003653593
Saved in:
43
Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement
Manivet, Barbara
;
Richelieu, André
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 140-161
Persistent link: https://www.econbiz.de/10003653596
Saved in:
44
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
Saved in:
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