//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Konsumentenverhalten"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand image
Brand management
44
Markenführung
44
Sportmarketing
33
Sports marketing
33
Consumer behaviour
20
Markenimage
20
Professional sports
18
Profisport
18
Football
12
Fußball
12
Athletes
9
Sportler
9
Sport
8
Sports
8
Beziehungsmarketing
7
Relationship marketing
7
Sponsoring
6
Sponsorship
6
sports marketing
6
Social Web
5
Social web
5
Sport event
5
Sportveranstaltung
5
USA
5
United States
5
Ball game
4
Ballsport
4
Brand
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
Welt
4
World
4
Emotion
3
brand associations
3
brand equity
3
brand image
3
human brands
3
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Language
All
English
28
Author
All
Hallmann, Kirstin
2
Hill, Brad
2
Sotiriadou, Popi
2
Agyemang, Kwame J. A.
1
Alexandris, Kostas
1
Asada, Akira
1
Babiak, Katherine
1
Baptista, João
1
Barbosa, Belem
1
Billings, Andrew C.
1
Biscaia, Rui
1
Bishop, Stacy
1
Brown, Natalie A.
1
Brownlee, Eric A.
1
Bukstein, Scott
1
Carvalho, Cássia Liandra
1
Daou, Lindos
1
DeGaris, Larry
1
Devlin, Michael B.
1
Dickens, Jessie R.
1
Dubinsky, Yoav
1
Ebrahimi, Bahman P.
1
Filo, Kevin
1
Fraser, Nicholas
1
Funk, Daniel C.
1
Gengatharen, Denise
1
Ghafouri, Farzad
1
Greenwell, T. Christopher
1
Hambrick, Marion E.
1
Harrison, C. Keith
1
Hasaan, Ali
1
Hodge, Courtney
1
Joseph, Joshy
1
Kalashi, Maziyar
1
Kaltenbacher, Patrick
1
Kaplanidou, Kyriaki
1
Kerem, Katri
1
Keshkar, Sara
1
Keshtidar, Mohammad
1
Kim, Ari
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Journal of business research : JBR
454
The journal of brand management : an international journal
346
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Asia Pacific journal of marketing and logistics
92
Psychology & marketing
92
International journal of hospitality management
84
Journal of marketing communications
84
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
SpringerLink / Bücher
68
Journal of promotion management : innovations in planning and applied research
63
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
The IUP journal of brand management : IJBRM
57
International journal of advertising : the review of marketing communications
56
Journal of strategic marketing
56
Journal of the Academy of Marketing Science
56
International marketing review
55
Journal of promotion management : JPM
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
53
Cogent business & management
50
Journal of global marketing
50
The journal of consumer marketing
49
Journal of fashion marketing and management
47
International journal of consumer studies
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
28
of
28
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
3
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
4
Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina
;
Hallmann, Kirstin
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
From start-up nation to sports-tech nation? : a SWOT analysis of Israel's use of sports for nation branding
Dubinsky, Yoav
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 49-75
Persistent link: https://www.econbiz.de/10012523541
Saved in:
7
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
8
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
9
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
10
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
11
Mobile marketing influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
12
Intellectual capital assets and brand value of English football clubs
Leitão, João
;
Baptista, João
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 8-34
Persistent link: https://www.econbiz.de/10012059489
Saved in:
13
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
14
Investigating the effect of brand identity and character on brand loyalty of football team fans
Keshtidar, Mohammad
;
Sahebkaran, MohammadAli
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10011884677
Saved in:
15
A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali
;
Kerem, Katri
;
Biscaia, Rui
;
Agyemang, …
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
Saved in:
16
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
17
The role of human capital, psychological capital, social capital and leadership capital in building an athlete's global brand image
Yuliani Suseno
;
Gengatharen, Denise
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011989765
Saved in:
18
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
19
Personal branding : a perspective from the professional athlete-level-of-analysis
Hodge, Courtney
;
Walker, Matthew
- In:
International journal of sport management and marketing …
16
(
2015
)
1/2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011550880
Saved in:
20
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
21
"Ultimate" sponsorship : fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.
;
Brown, Natalie A.
;
Billings, Andrew C.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
Saved in:
22
Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
23
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
24
If brand equity matters, where is the brand strategy? : a look at Canadian hockey teams in the NHL
Richelieu, André
;
Pons, Frank
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 162-182
Persistent link: https://www.econbiz.de/10003816848
Saved in:
25
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
26
Literature review on brand equity in professional team sport : a German perspective on ice hockey
Suckow, Christina
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003816853
Saved in:
27
Brand identification among stock car racing fans in the USA
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003862987
Saved in:
28
Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Filo, Kevin
;
Funk, Daniel C.
;
Alexandris, Kostas
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003653576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->