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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Breakfast cereals"
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Breakfast cereals
27
Frühstückszerealien
24
USA
14
United States
14
Consumer behaviour
10
Konsumentenverhalten
10
Brand
5
Markenartikel
5
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Aufsatz in Zeitschrift
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2
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Balasubramanian, Siva Kumar
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Baron, Shawn D.
1
Bauner, Christoph
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Charry, Karine
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Chidmi, Benaissa
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Clark, C. Robert
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Govindasamy, Ramu
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Hota, Monali
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Lin, Biing-hwan
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Lopez, Rigoberto A.
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Lu, Qiang
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Moon, Wanki
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Moorthy, Sridhar
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Möser, Anke
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American journal of agricultural economics
2
The Rand journal of economics
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agricultural and resource economics review : ARER
1
Australasian marketing journal
1
Canadian journal of agricultural economics : CJAE
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Economics letters
1
Food policy : economics planning and politics of food and agriculture
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of agricultural and applied economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economics & management strategy : JEMS
1
Journal of food products marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
The American economic review
1
The journal of law & economics
1
The review of economics and statistics
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
29
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1
Targeted advertising in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Potential dietary outcomes of changing relative prices of healthy and less healthy foods : the case of ready-to-eat breakfast cereals
Lin, Biing-hwan
;
Dong, Diansheng
;
Carlson, Andrea
; …
- In:
Food policy : economics planning and politics of food …
68
(
2017
),
pp. 77-88
Persistent link: https://www.econbiz.de/10011755080
Saved in:
3
The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand
Koutra, Christina
;
Thespol, Monlapak
;
Ngugi, Isaac K.
- In:
Inventi impact: retailing & consumer services
(
2017
)
1
,
pp. 8-14
Persistent link: https://www.econbiz.de/10011705433
Saved in:
4
Evolution of nutritional quality in the US : Evidence from the ready-to-eat cereal industry
Wang, Emily
;
Rojas, Christian
;
Bauner, Christoph
- In:
Economics letters
133
(
2015
),
pp. 105-108
Persistent link: https://www.econbiz.de/10011432036
Saved in:
5
Variety pass-through : an examination of the ready-to-eat breakfast cereal market
Richards, Timothy J.
;
Hamilton, Stephen F.
- In:
The review of economics and statistics
97
(
2015
)
1
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011327606
Saved in:
6
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
7
An evaluation of government and industry proposed restrictions on television advertising of breakfast cereals to children
Berning, Joshua
;
Huang, Rui
;
Rabinowitz, Adam N.
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
4
,
pp. 507-525
Persistent link: https://www.econbiz.de/10010480138
Saved in:
8
The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups
Hota, Monali
;
Charry, Karine
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1069-1082
Persistent link: https://www.econbiz.de/10010461471
Saved in:
9
Food industry firms' economic incentives to provide nutritional information to the market : European breakfast cereals, snacks, and soft drinks industries
Jensen, Jørgen D.
;
Ronit, Karsten
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10009766704
Saved in:
10
Challenges in merger simulation analysis
Knittel, Christopher R.
;
Metaxoglou, Konstantinos
- In:
The American economic review
101
(
2011
)
3
,
pp. 56-59
Persistent link: https://www.econbiz.de/10009261125
Saved in:
11
Consumer-driven retail operations : the moderating effects of consumer demand and case pack quantity
Eroglu, Cuneyt
;
Williams, Brent D.
;
Waller, Matthew A.
- In:
International journal of physical distribution & …
41
(
2011
)
5
,
pp. 420-434
Persistent link: https://www.econbiz.de/10009270386
Saved in:
12
Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
Saved in:
13
Do private labels increase retailer bargaining power?
Meza, Sergio
;
Sudhir, K.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
3
,
pp. 333-363
Persistent link: https://www.econbiz.de/10008652535
Saved in:
14
Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.
;
Arnone, Carol
- In:
Journal of food products marketing
16
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003945876
Saved in:
15
Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Sparrman, Anna
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10003933447
Saved in:
16
Measuring brand value in an equilibrium framework
Goldfarb, Avi
;
Lu, Qiang
;
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003858540
Saved in:
17
Advertising restrictions and competition in the children's breakfast cereal industry
Clark, C. Robert
- In:
The journal of law & economics
50
(
2007
),
pp. 757-780
Persistent link: https://www.econbiz.de/10003727905
Saved in:
18
Brand-supermarket demand for breakfast cereals and retail competition
Chidmi, Benaissa
;
Lopez, Rigoberto A.
- In:
American journal of agricultural economics
89
(
2007
)
2
,
pp. 324-337
Persistent link: https://www.econbiz.de/10003458318
Saved in:
19
Firm-level competition in price and variety
Richards, Timothy J.
;
Patterson, Paul M.
- In:
Journal of agricultural and applied economics
38
(
2006
)
3
,
pp. 491-512
Persistent link: https://www.econbiz.de/10003416070
Saved in:
20
U.S. consumers' willingness to pay for food labeled "genetically modified"
Onyango, Benjamin
;
Nayga, Rodolfo M.
;
Govindasamy, Ramu
- In:
Agricultural and resource economics review : ARER
35
(
2006
)
2
,
pp. 299-310
Persistent link: https://www.econbiz.de/10003418160
Saved in:
21
Does advertising overcome brand loyalty? : Evidence from the breakfast-cereals market
Shum, Matthew
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 241-272
Persistent link: https://www.econbiz.de/10002082900
Saved in:
22
Market conduct in the U.S. ready-to-eat cereal industry
Reimer, Jeffrey J.
(
contributor
)
- In:
Journal of agricultural & food industrial organization
2
(
2004
)
1
Persistent link: https://www.econbiz.de/10002498616
Saved in:
23
Willingness to pay for non-biotech foods in the U.S. and U.K.
Moon, Wanki
;
Balasubramanian, Siva Kumar
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
2
,
pp. 317-339
Persistent link: https://www.econbiz.de/10001863316
Saved in:
24
Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv
;
Wolfram, Catherine D.
- In:
The Rand journal of economics
33
(
2002
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10001683984
Saved in:
25
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland
;
Möser, Anke
;
Werner, Elke
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
51
(
2002
)
2
,
pp. 99-111
Persistent link: https://www.econbiz.de/10001642933
Saved in:
26
Measuring market power in the ready-to-eat cereal industry
Nevo, Aviv
- In:
Econometrica : journal of the Econometric Society, an …
69
(
2001
)
2
,
pp. 307-342
Persistent link: https://www.econbiz.de/10001566229
Saved in:
27
Mergers with differentiated products : the case of the ready-to-eat cereal industry
Nevo, Aviv
- In:
The Rand journal of economics
31
(
2000
)
3
,
pp. 395-421
Persistent link: https://www.econbiz.de/10001527427
Saved in:
28
Heterogeneity in price sensitivity and retail price discrimination
Kiser, Elizabeth K.
- In:
American journal of agricultural economics
80
(
1998
)
5
,
pp. 1150-1153
Persistent link: https://www.econbiz.de/10001371995
Saved in:
29
Supply chain management in cereal grains : a case study from the US milling wheat industry
Kennett, Julie
(
contributor
)
- In:
Canadian journal of agricultural economics : CJAE
46
(
1998
)
4
,
pp. 549-558
Persistent link: https://www.econbiz.de/10001477781
Saved in:
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