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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing"
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Category Management
13
Category management
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Consumer behaviour
4
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Lieferantenmanagement
4
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4
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4
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Bezawada, Ram
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
Journal of retailing
14
Journal of retailing and consumer services
10
Handelsforschung
8
Journal of marketing research : JMR
8
SpringerLink / Bücher
8
The international review of retail, distribution and consumer research
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
Gabler Edition Wissenschaft
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
ERIM report series research in management
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Management Science
4
Marketing Science
4
Economics Papers from University Paris Dauphine
3
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Journal of the Operational Research Society : OR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Open Access publications from Université Paris-Dauphine
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Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Commercio : rivista di economia e politica commerciale
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
ERIM Report Series Research in Management
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
Faculty research papers / The Fuqua School of Business, Duke University
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Forschungsgruppe Konsum und Verhalten
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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1
Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
Saved in:
2
Why the dynamics of competition matter for category profitability
Voleti, Sudhir
;
Gangwar, Manish
;
Kopalle, Praveen K.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011636831
Saved in:
3
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
4
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
Saved in:
5
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
6
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
7
The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 1010-1018
Persistent link: https://www.econbiz.de/10008655042
Saved in:
8
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
9
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
10
Integration of third parties within existing dyads : an exploratory study of category management programs (CMPs)
Castaldo, Sandro
;
Zerbini, Fabrizio
;
Grosso, Monica
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 946-959
Persistent link: https://www.econbiz.de/10003924812
Saved in:
11
Suppliers' roles in category management : a study of supplier–retailer relationships in Finland and Sweden
Lindblom, Arto
;
Olkkonen, Rami
;
Ollila, Petri
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 1006-1013
Persistent link: https://www.econbiz.de/10003924893
Saved in:
12
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
Saved in:
13
Category reviews as market-shaping events
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 849-860
Persistent link: https://www.econbiz.de/10003532748
Saved in:
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