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Cause-Related Marketing
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Journal of business ethics : JOBE
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of nonprofit & public sector marketing
11
Journal of marketing communications
10
Psychology & marketing
10
Journal of Business Ethics
8
International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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The journal of consumer marketing
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International Review on Public and Nonprofit Marketing
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International journal of nonprofit & voluntary sector marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Cogent Business & Management
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European Journal of Marketing
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International journal of emerging markets
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
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Asian Journal of Sustainability and Social Responsibility (AJSSR)
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Asian journal of sustainability and social responsibility
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ECONIS (ZBW)
14
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14
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1
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
2
The mediating role of moral elevation in cause-related marketing : a moral psychological perspective
Zheng, Ling
;
Zhu, Yunxia
;
Jiang, Ruochen
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 439-454
Persistent link: https://www.econbiz.de/10012017541
Saved in:
3
The detrimental effect of cause-related marketing parodies
Sabri, Ouidade
- In:
Journal of business ethics : JOBE
151
(
2018
)
2
,
pp. 517-537
Persistent link: https://www.econbiz.de/10011910886
Saved in:
4
Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
Saved in:
5
A text mining-based review of cause-related marketing literature
Guerreiro, João
;
Rita, Paulo
;
Trigueiros, Duarte
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011609444
Saved in:
6
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
7
Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Liu, Gordon
- In:
Journal of business ethics : JOBE
113
(
2013
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10009751643
Saved in:
8
The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
Journal of business ethics : JOBE
112
(
2013
)
1
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
Saved in:
9
Ethical consumers among the millennials : a cross-national study
Bucic, Tania
;
Harris, Jennifer
;
Arli, Denni
- In:
Journal of business ethics : JOBE
110
(
2012
)
1
,
pp. 113-131
Persistent link: https://www.econbiz.de/10009663999
Saved in:
10
To do well by doing good : improving corporate image through cause-related marketing
Vanhamme, Joëlle
;
Lindgreen, Adam
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
109
(
2012
)
3
,
pp. 259-274
Persistent link: https://www.econbiz.de/10009705816
Saved in:
11
Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh
;
Lee, Monle
- In:
Journal of business ethics : JOBE
105
(
2012
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
Saved in:
12
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
13
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
Saved in:
14
Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
Saved in:
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