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~subject:"Sponsorship"
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Search: subject_exact:"Cause-related marketing"
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Cause-related marketing
201
Cause-Related Marketing
191
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141
Marketing management
76
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76
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67
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60
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49
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49
cause-related marketing
47
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36
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27
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27
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25
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Coleman, Joshua T.
2
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1
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International journal of internet marketing and advertising : IJIMA
2
AMS review : official publication of the Academy of Marketing Science
1
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1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Journal of Business Ethics
1
Journal of advertising
1
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1
Journal of consumer marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
22
RePEc
1
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1
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
2
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
5
Analysing the effect of cause-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
6
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
7
Giving over selling : advertising for the social enterprise
Coleman, Joshua T.
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
Saved in:
8
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
9
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
11
Pride, guilt, and self-regulation in cause-related marketing advertisements
Coleman, Joshua T.
;
Stafford, Marla Royne
;
Pounders, …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 34-60
Persistent link: https://www.econbiz.de/10012201577
Saved in:
12
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
13
Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
Saved in:
14
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
15
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
16
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
17
Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
18
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
19
Exploring the effective restaurant CrM ad : the moderating roles of advertising types and social causes
Kim, Sung-Bum
;
Kim, Kathleen Jeehyae
;
Kim, Dae-Young
- In:
International journal of contemporary hospitality management
28
(
2016
)
11
,
pp. 2473-2492
Persistent link: https://www.econbiz.de/10011641546
Saved in:
20
Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei
;
Havard, Cody T.
;
Irwin, Richard L.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
Saved in:
21
The meaning and uses of cause-related marketing
Ikiebey, Godson
;
Omovbude, Rita
;
Shogbanmu, Segun
; …
- In:
The marketing review
15
(
2015
)
3
,
pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
Saved in:
22
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
23
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
Lii, Yuan-Shuh
;
Lee, Monle
- In:
Journal of Business Ethics
105
(
2012
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10009403277
Saved in:
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