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~isPartOf:"The journal of personal selling & sales management : JPSSM"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Computer-assisted marketing"
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Computer-assisted marketing
19
IT-gestütztes Marketing
19
Beziehungsmarketing
9
Relationship marketing
9
Einzelhandel
7
Retail trade
7
Salespeople
5
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The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
SpringerLink / Bücher
13
Harvard business review : HBR
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
10
Harvard-Business-Manager : das Wissen der Besten
7
Springer eBook Collection / Business and Economics
7
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
6
Gabler Edition Wissenschaft
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
4
Direct store delivery : concepts, applications and instruments
4
ERIM report series research in management
4
Journal of the Academy of Marketing Science
4
Mit 60 Tabellen
4
Premier reference source
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Berichte aus der Betriebswirtschaft
3
Berichte aus der Wirtschaftsinformatik
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
3
Data mining for design and marketing
3
Diskussionsarbeit
3
Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
HMD : Praxis der Wirtschaftsinformatik
3
Interactive and multi-channel marketing
3
International journal of business innovation and research
3
International journal of electronic commerce : IJEC
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing analytics : JMA
3
Journal of service research : JSR
3
Schriftenreihe Unternehmensführung und Marketing
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Wettbewerbsorientierter Vertrieb in der Energiewirtschaft : Kundenverlustprävention, neue Geschäftsfelder und Produkte, optimierte Vertriebsprozesse
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ECONIS (ZBW)
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
Saved in:
3
Revisiting customer analytics capability for data-driven retailing
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012389996
Saved in:
4
Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W.
;
Moncrief, William C.
;
Rudd, John M.
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 349-363
Persistent link: https://www.econbiz.de/10009579253
Saved in:
5
Toward understanding new sales employees' participation in marketing-related technology : motivation, voluntariness, and past performance
Levin, Michael A.
;
Hansen, Jared M.
;
Laverie, Debra A.
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10009580907
Saved in:
6
Entertainment in retailing : the influences of advanced technologies
Pantano, Eleonora
;
Naccarato, Giusepe
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 200-204
Persistent link: https://www.econbiz.de/10003978362
Saved in:
7
The impact of new technologies on customer satisfaction and business to business customer relationships : evidence from the soft drinks industry
Ryding, Daniella
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 224-228
Persistent link: https://www.econbiz.de/10003978382
Saved in:
8
A framework of technology mediation in consumer selling : implications for firms and sales management
Sharma, Arun
;
Sheth, Jagdish N.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003981274
Saved in:
9
A social learning perspective on sales technology usage : preliminary evidence from an emerging economy
Onyemah, Vincent
;
Swain, Scott D.
;
Hanna, Richard
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 131-142
Persistent link: https://www.econbiz.de/10003981275
Saved in:
10
Characteristics that enhance training effectiveness in implementing technological change in sales strategy : a field-based exploratory study
Sarin, Shikhar
;
Sego, Trina
;
Kohli, Ajay Kumar
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10003981277
Saved in:
11
An assessment of the use of technology in the direct selling industry
Ferrell, Linda
;
Gonzalez-Padron, Tracy L.
;
Ferrell, Odies C.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003981280
Saved in:
12
Measuring corporate affinity for technology : a scale for customers and employees
Fleming, David E.
;
Artis, Andrew B.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10003981283
Saved in:
13
The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance
Soopramanien, Didier
;
Juan, Liu Hong
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 306-312
Persistent link: https://www.econbiz.de/10003989695
Saved in:
14
The sales force technology-performance chain : the role of adaptive selling and effort
Rapp, Adam
;
Agnihotri, Raj
;
Forbes, Lukas P.
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10003774596
Saved in:
15
Effects of sales force automation use on sales force activities and customer relationship management processes
Moutot, Jean-Michel
;
Bascoul, Ganae͏̈l
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003735699
Saved in:
16
A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior
Wang, Hui-ming
;
Kalwani, Manohar U.
;
Akçura, Tolga
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 369-382
Persistent link: https://www.econbiz.de/10003584761
Saved in:
17
Flexible estimation of price response functions using retail scanner data
Steiner, Winfried J.
;
Brezger, Andreas
;
Belitz, Christane
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 383-393
Persistent link: https://www.econbiz.de/10003584773
Saved in:
18
A scalable algorithm for the market basket analysis
Cavique, Luís
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 400-407
Persistent link: https://www.econbiz.de/10003584780
Saved in:
19
Special issue: Data mining applications in retailing and consumer services
Cardoso, Margarida
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003584792
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