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Corporate reputation
69
Firmenimage
69
Brand management
39
Markenführung
39
Brand architecture
26
Markenarchitektur
26
Corporate culture
24
Unternehmenskultur
24
Corporate Social Responsibility
13
Corporate social responsibility
13
Brand image
12
Consumer behaviour
12
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Markenimage
12
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10
Marketingmanagement
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Brand
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corporate branding
6
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corporate brand management
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corporate brand
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69
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Balmer, John M. T.
6
Urde, Mats
3
Abratt, Russell
2
Greyser, Stephen A.
2
Karaosmanoglu, Elif
2
Melewar, T. C.
2
Merrilees, Bill
2
Miller, Dale
2
Papasolomou, Ioanna
2
Podnar, Klement
2
Powell, Shaun
2
Rekom, Johan van
2
Rindell, Anne
2
Santos, Fernando Pinto
2
Sarstedt, Marko
2
Vrontis, Demetris
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russel
1
Bajde, Domen
1
Balmer, John M.T.
1
Bargenda, Angela
1
Beckmann, Suzanna C.
1
Berenguer Contrí, Gloria
1
Berens, Guido A. J. M.
1
Bick, Geoff
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Bonaiuto, Marino
1
Bravo, Rafael
1
Brexendorf, Tim O.
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Brown, Tom J.
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Burghausen, Mario
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Burmann, Christoph
1
Busch, Paul S.
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Büttner, Marion
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Caruana, Albert
1
Carvalho, Leonor Vacas de
1
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Cho, Chang-Hoan
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Choi, Laee
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The journal of brand management : an international journal
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
81
Journal of business research : JBR
81
Corporate communications : an international journal
50
SpringerLink / Bücher
47
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
The Oxford handbook of corporate reputation
35
Corporate reputation review
32
European journal of marketing : EJM
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Corporate social responsibility and environmental management
23
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Journal of Business Ethics
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
Cogent business & management
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
The Academy of Management review : AMR
13
The journal of applied business research
13
Corporate reputation : managing opportunities and threats
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of strategic marketing
12
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ECONIS (ZBW)
69
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1
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
2
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
3
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
4
Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
Isiksal, Didem Gamze
;
Karaosmanoglu, Elif
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 629-644
Persistent link: https://www.econbiz.de/10012304011
Saved in:
5
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
Saved in:
6
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
7
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
8
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
9
Branding an industry?
Bajde, Domen
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 497-504
Persistent link: https://www.econbiz.de/10012060153
Saved in:
10
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
11
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
Saved in:
12
Consumer responses to brand deletion
Mishra, Anubhav A.
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011891319
Saved in:
13
Corporate social responsibility : playing to win, or playing not to lose? ; doing good by increasing the social benefits of a company's core activities
Rekom, Johan van
;
Berens, Guido A. J. M.
;
Halderen, …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 800-814
Persistent link: https://www.econbiz.de/10010234904
Saved in:
14
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
15
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
16
Measuring corporate personality : a critical review and new insights
Gorbaniuk, Oleg
;
Razmus, Wiktor
;
Firlej, Kasia
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 423-438
Persistent link: https://www.econbiz.de/10011799029
Saved in:
17
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
18
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
19
Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.
;
Venter, Peet
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
Saved in:
20
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
21
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
22
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
23
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
24
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
25
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
26
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
27
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
28
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
29
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
30
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.
;
Rai, Purvi
;
Chaudhary, Manoj J.
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
Saved in:
31
Impact of organizational climate on ethical empowerment and engagement with Corporate Social Respnsibility (CSR)
Powell, Shaun M.
;
Davies, Mark A. P.
;
Norton, Danielle
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 815-839
Persistent link: https://www.econbiz.de/10010234892
Saved in:
32
Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
Saved in:
33
Managing employer brand attributes to attract potential future leaders
Bonaiuto, Marino
;
Dominicis, Stefano de
;
Liiia, Laura
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 779-792
Persistent link: https://www.econbiz.de/10010234926
Saved in:
34
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
35
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
36
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
37
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
38
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
Saved in:
39
University branding : understanding student's choice of an educational institution
Joseph, Mathew
;
Mullen, Eileen Wall
;
Spake, Deborah
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009670178
Saved in:
40
Corporate branding strategies in mergers and acquisitions
Gussoni, Manuela
;
Mangani, Andrea
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 772-787
Persistent link: https://www.econbiz.de/10009621241
Saved in:
41
Rebranding mergers : how attitudes influence consumer choices?
Machado, Joana César
;
Lencastre, Paulo de
;
Carvalho, …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 513-524
Persistent link: https://www.econbiz.de/10009528849
Saved in:
42
Corporate branding in a turbulent environment
Schwaiger, Manfred
;
Sarstedt, Marko
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
Saved in:
43
Image-related corporate name changes : their effect upon firms’ stock prices
DeFanti, Mark P.
;
Busch, Paul S.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10009409555
Saved in:
44
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
45
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
46
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
47
The impact of the corporate identity mix on corporate reputation
Money, Kevin
;
Rose, Susan
;
Hillenbrand, Carola
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 197-211
Persistent link: https://www.econbiz.de/10008810216
Saved in:
48
Determinants of innovation and creativity in corporate branding : findings from Denmark
Jensen, Morten Bach
;
Beckmann, Suzanna C.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 468-479
Persistent link: https://www.econbiz.de/10003859003
Saved in:
49
Colour and meaning in corporate logos : an empirical study
Hynes, Niki
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 545-555
Persistent link: https://www.econbiz.de/10003881160
Saved in:
50
Employer branding and market segmentation
Moroko, Lara
;
Uncles, Mark D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003930095
Saved in:
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