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Handbook of research on ethnic and intra-cultural marketing
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Transcultural marketing for incremental and radical innovation
5
Handbook of research on effective marketing in contemporary globalism
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Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
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Marketing theory and applications ; 2012=Vol. 23
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Newer insights into marketing : cross-cultural and cross-national perspectives
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Optimierte Zielgruppenansprache : werbende Kommunikation im Spannungsfeld von Kulturen und Stakeholder-Interessen
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Strong brands, strong relationships
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The Routledge companion to advertising and promotional culture
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Challenges of cross-cultural marketing in the current times : to be or not to be global
Gaganjot Kaur
;
Sharma, Shalini
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 96-108)
.
2023
Persistent link: https://www.econbiz.de/10014287120
Saved in:
2
Cultural marketing in the digital era
Taneja, Sanjay
;
Gupta, Muskan
;
Bhushan, Padam
; …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 109-122)
.
2023
Persistent link: https://www.econbiz.de/10014287121
Saved in:
3
Culture and its influence on elements of marketing mix
Malik, Reena
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 123-130)
.
2023
Persistent link: https://www.econbiz.de/10014287122
Saved in:
4
Metaverse and cultural marketing in hospitality and tourism
Kumar, Sanjeev
;
Dhiraj, Ankit
;
Hassan, Shuaibu Chiroma …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 224-233)
.
2023
Persistent link: https://www.econbiz.de/10014287133
Saved in:
5
Past, present, and future of cultural marketing : a bibliometric analysis
Sharma, Nidhi
;
Arora, Nilesh
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 234-248)
.
2023
Persistent link: https://www.econbiz.de/10014287134
Saved in:
6
Cross-cultural differences in social media use : implications for international social media marketing strategy
Jung, Jae Min
;
Min, Kyeong Sam
;
Schiele, Kristen R.
; …
- In:
The SAGE handbook of social media marketing
,
(pp. 30-57)
.
2022
Persistent link: https://www.econbiz.de/10013368511
Saved in:
7
Introduction and overview to the "Handbook of Research on Ethnic and Intra-cultural Marketing"
Brodowsky, Glen H.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 1-12)
.
2022
Persistent link: https://www.econbiz.de/10013498990
Saved in:
8
Ethical issues in target marketing : inclusion, exclusion, and consumer vulnerability
Rittenburg, Terri L.
;
Lunde, Matthew B.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 14-28)
.
2022
Persistent link: https://www.econbiz.de/10013498998
Saved in:
9
Ethnic marketing : the good, the bad and the unknown
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 29-40)
.
2022
Persistent link: https://www.econbiz.de/10013499005
Saved in:
10
Omnicultural branding
Muniz, Fernanda
;
Guzman, Francisco
;
Krishnan, Ram
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 57-75)
.
2022
Persistent link: https://www.econbiz.de/10013499024
Saved in:
11
Generation Z and before : 21st century online consumers
Pannofino, Florinda Giorgia
;
Stewart, Kristin
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 77-85)
.
2022
Persistent link: https://www.econbiz.de/10013499035
Saved in:
12
White gaze in fashion markets
Cavusoglu, Lena
;
Atik, Deniz
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 86-101)
.
2022
Persistent link: https://www.econbiz.de/10013502416
Saved in:
13
New directions in intra-cultural marketing research
Perren, Rebeca
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 211-218)
.
2022
Persistent link: https://www.econbiz.de/10013502477
Saved in:
14
Introduction to the handbook on cross-cultural marketing
Brodowsky, Glen H.
- In:
Handbook on cross-cultural marketing
,
(pp. 1-7)
.
2020
Persistent link: https://www.econbiz.de/10013459173
Saved in:
15
Methodological issues in cross-cultural research : establishing equivalence
Kumar, Vikas
- In:
Handbook on cross-cultural marketing
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10013459434
Saved in:
16
Cross-cultural research for luxury fashion brands in the Chinese market : a review of long- versus short-term orientation in national culture dimensions
Lu, Ruichen
;
Wang, Yi
;
Kennon, Richard
- In:
Business models and ICT technologies for the fashion …
,
(pp. 25-32)
.
2017
Persistent link: https://www.econbiz.de/10011629825
Saved in:
17
Advertising in the Middle East and Western Asia : advertising culture and global influences
Jazani, Reza Semnani
- In:
Global advertising practice in a borderless world
,
(pp. 144-157)
.
2017
Persistent link: https://www.econbiz.de/10011668022
Saved in:
18
Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van
;
Torelli, Carlos J.
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011749707
Saved in:
19
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
Saved in:
20
Country-origin effects
Zeugner-Roth, Katharina Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 111-128)
.
2017
Persistent link: https://www.econbiz.de/10011749733
Saved in:
21
Culture and branding
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 129-147)
.
2017
Persistent link: https://www.econbiz.de/10011749734
Saved in:
22
Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
Saved in:
23
Multilevel cultural issues
Herk, Hester van
;
Fischer, Ronald
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 191-211)
.
2017
Persistent link: https://www.econbiz.de/10011749740
Saved in:
24
Intercultural online communication of international companies in high-context and low-context cultures
Kniewasser, Christina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 141-147)
.
2017
Persistent link: https://www.econbiz.de/10011620182
Saved in:
25
A brand culture perspective on global brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The Routledge companion to contemporary brand management
,
(pp. 153-163)
.
2016
Persistent link: https://www.econbiz.de/10011515388
Saved in:
26
A cross cultural study of juvenile response to anti-smoking advertisements
Quester, Pascale
- In:
Newer insights into marketing : cross-cultural and …
,
(pp. 29-46)
.
2016
Persistent link: https://www.econbiz.de/10011584101
Saved in:
27
Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy
;
Librowicz, Michel
;
Hajjem, Ahlem
; …
- In:
International marketing in the fast changing world
,
(pp. 199-233)
.
2015
Persistent link: https://www.econbiz.de/10011416186
Saved in:
28
Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep
;
Huang, Li
;
Madden, Thomas Justin
; …
- In:
Strong brands, strong relationships
,
(pp. 135-148)
.
2015
Persistent link: https://www.econbiz.de/10011313577
Saved in:
29
Wie global müssen Tourismus-Websites sein?
Koskensalo, Annikki
- In:
Von Fukushima zum Tanz der Banker - die (un)sichtbare …
,
(pp. 37-49)
.
2015
Persistent link: https://www.econbiz.de/10011502557
Saved in:
30
Islamic marketing : a conceptual framework for political, cultural, and religious interrelatedness
Sarofim, Samer
;
Tolba, Ahmed
- In:
Islamic perspectives on marketing and consumer behavior …
,
(pp. 130-148)
.
2015
Persistent link: https://www.econbiz.de/10011611042
Saved in:
31
The psychology of consumerism in business and marketing : the macro and micro behaviors of Hofstede's cultural consumers
Tran, Ben
- In:
Handbook of research on consumerism in business and …
,
(pp. 286-308)
.
2014
Persistent link: https://www.econbiz.de/10010354620
Saved in:
32
Interkulturelles Marketing durch Dialektik : dialektische Denkbewegungen für ein erfolgreiches interkulturelles Marketing
Sourek, Patrick
- In:
Internationale Trends in der Markenkommunikation : was …
,
(pp. 51-58)
.
2014
Persistent link: https://www.econbiz.de/10010471018
Saved in:
33
Transcultural marketing and product life cycles in international markets
Vianelli, Donata
;
Valta, Manuela
- In:
Handbook of research on effective marketing in …
,
(pp. 377-392)
.
2014
Persistent link: https://www.econbiz.de/10010403462
Saved in:
34
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
Saved in:
35
Creating a culturally sensitive marketing strategy for diffusion of innovations using Hofstede's six dimensions of national culture
Chandan, Harish C.
- In:
Handbook of research on effective marketing in …
,
(pp. 66-91)
.
2014
Persistent link: https://www.econbiz.de/10010403584
Saved in:
36
Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen
;
Le, Huong
- In:
Handbook of research on effective marketing in …
,
(pp. 47-65)
.
2014
Persistent link: https://www.econbiz.de/10010403586
Saved in:
37
Crowdsourcing for transcultural marketing and innovation
Rusko, Rauno
- In:
Transcultural marketing for incremental and radical …
,
(pp. 382-394)
.
2014
Persistent link: https://www.econbiz.de/10010211691
Saved in:
38
Strategic transcultural marketing management and global competitiveness
Camillo, Angelo A.
;
Holt, Svetlana
;
Marques, Joan
- In:
Transcultural marketing for incremental and radical …
,
(pp. 316-338)
.
2014
Persistent link: https://www.econbiz.de/10010211694
Saved in:
39
Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing
Tran, Ben
- In:
Transcultural marketing for incremental and radical …
,
(pp. 255-280)
.
2014
Persistent link: https://www.econbiz.de/10010211697
Saved in:
40
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
Saved in:
41
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
Koeman, Joyce
- In:
Transcultural marketing for incremental and radical …
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010211708
Saved in:
42
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
43
Value appeals in Chinese television advertising for automobiles : a content analysis
Wang, Liyong
;
Praet, Carolus L. C.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 245-259)
.
2013
Persistent link: https://www.econbiz.de/10009773443
Saved in:
44
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
Saved in:
45
Central aspects in cross-cultural tourism marketing communication : a study based on Finland's travel brochure for the Chinese market
Qi, Hongjia
- In:
Optimierte Zielgruppenansprache : werbende …
,
(pp. 119-147)
.
2013
Persistent link: https://www.econbiz.de/10009747986
Saved in:
46
Migrant banking in Europe : approaches, meanings and perspectives
Visconti, Luca M.
;
Napolitano, Enzo M.
- In:
Islamic finance in Europe : towards a plural financial …
,
(pp. 109-125)
.
2013
Persistent link: https://www.econbiz.de/10009752284
Saved in:
47
Research and managerial implications
Kaufmann, Hans Rüdiger
;
Orphanidou, Yianna
;
Casarin, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 333-347)
.
2013
Persistent link: https://www.econbiz.de/10009720260
Saved in:
48
Is there a European shopping-related lifestyle? : investigating the interaction between national culture and shopping-culture
Laaksonen, Pirjo
;
Hellén, Katarina
;
Rodríguez Santos, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 166-210)
.
2013
Persistent link: https://www.econbiz.de/10009720264
Saved in:
49
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
Saved in:
50
Extracting nuances of cross-cultural concerns for marketing : a study using muslim/western reviews concerning two films
Sussan, Fiona
;
Meamber, Laurie A.
;
McCrohan, Kevin F.
-
2013
Persistent link: https://www.econbiz.de/10009792206
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