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~subject:"Konsumentenverhalten"
~isPartOf:"Customer engagement marketing"
~isPartOf:"Service business"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Konsumentenverhalten
Customer integration
45
Kundenintegration
45
Beziehungsmarketing
24
Relationship marketing
24
Betriebliche Wertschöpfung
17
Value creation
17
Consumer behaviour
15
Customer satisfaction
10
Dienstleistungsqualität
10
Kundenzufriedenheit
10
Service quality
10
Value co-creation
9
Customer participation
7
Customer value
7
Kundenwert
7
Social Web
7
Social web
7
Customer engagement
6
Brand management
5
Co-creation
5
Dienstleistungssektor
5
Markenführung
5
Service industry
5
Brand image
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Innovation
4
Markenimage
4
Service-Dominant Logic
4
Service-dominant logic
4
Viral marketing
4
Virales Marketing
4
Dienstleistung
3
E-commerce
3
Electronic Commerce
3
Firm performance
3
Holiday behaviour
3
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13
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2
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2
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English
15
Author
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Chen, Yu Hsin
2
Keng, Ching-Jui
2
AbouAish, Ehab
1
Ahn, Jinwoo
1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Chen, Ye-Li
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Fathy, Doaa
1
Fiore, Ann Marie
1
Hollebeek, Linda D.
1
Huang, Guihai
1
Ji, Chunli
1
Joo, Jaehun
1
Kim, Insin
1
Koronaki, Eirini
1
Kumar, V.
1
Lee, Yuan
1
Mahrous, Abeer A.
1
Malthouse, Edward C.
1
Manchiraju, Srikant
1
Marakhimov, Azizbek
1
Melero-Polo, Iguácel
1
Menezes, João Carlos Rosmaninho
1
Mieiro, Susana
1
Nguyen Bac Nguyen
1
Niehm, Linda S.
1
Notta, Ourania
1
Pansari, Anita
1
Rho, Taeseok
1
Sadachar, Amrut
1
Sesé, F. Javier
1
Son, Jihyeong
1
Taylor, David
1
Tran, Trang
1
Vlachvei, A.
1
Wen, Chao
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Customer engagement marketing
Service business
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
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1
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
3
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
4
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
5
How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin
;
Keng, Ching-Jui
;
Chen, Ye-Li
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
Saved in:
6
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
7
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
8
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
Saved in:
9
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
10
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
11
Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in Facebook
Joo, Jaehun
;
Marakhimov, Azizbek
- In:
Service business
12
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011915021
Saved in:
12
Influence of customer–firm relationships on customer participation in the service industry
Ahn, Jinwoo
;
Rho, Taeseok
- In:
Service business
10
(
2016
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10011722192
Saved in:
13
Can complaint-handling efforts promote customer engagement?
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Service business
10
(
2016
)
4
,
pp. 847-866
Persistent link: https://www.econbiz.de/10011722441
Saved in:
14
Customer participation in online co-creation experience : the role of e-service quality
Elsharnouby, Tamer H.
;
Mahrous, Abeer A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 313-336
Persistent link: https://www.econbiz.de/10011456271
Saved in:
15
Consumer adoption of online collaborative customer co-design
Son, Jihyeong
;
Sadachar, Amrut
;
Manchiraju, Srikant
; …
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10009666647
Saved in:
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