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~subject:"Konsumentenverhalten"
~subject:"Consumer behaviour"
~isPartOf:"Customer engagement marketing"
~isPartOf:"Marketing intelligence & planning"
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Konsumentenverhalten
Consumer behaviour
Customer integration
26
Kundenintegration
26
Beziehungsmarketing
14
Relationship marketing
14
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Social Web
6
Social web
6
Customer engagement
5
Internet marketing
5
Online-Marketing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Brand
3
Dienstleistungsqualität
3
Firm performance
3
Markenartikel
3
Service quality
3
Unternehmenserfolg
3
Viral marketing
3
Virales Marketing
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Brand co-creation
2
Brand meaning
2
Business-to-business marketing
2
Co-creation
2
Competitive advantage
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer value
2
E-commerce
2
Electronic Commerce
2
Facebook
2
Kundenwert
2
Luxury goods
2
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English
11
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Hollebeek, Linda D.
2
Agrawal, Rajat
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bharti, Kumkum
1
Calder, Bobby J.
1
Cambra-Fierro, Jesus
1
Chang, Kirk
1
France, Cassandra
1
Jain, Sheetal
1
Ji, Chunli
1
Jin, Seung-A Annie
1
Johnson, Lester W.
1
Kumar, V.
1
Leckie, Civilai
1
Li, Kefang
1
Malthouse, Edward C.
1
Melero-Polo, Iguacel
1
Merrilees, Bill
1
Miller, Dale
1
Mishra, Sita
1
Nyadzayo, Munyaradzi
1
Pansari, Anita
1
Saxena, Garima
1
Sharma, Vinay
1
Simkin, Lyndon
1
Yang, Ping
1
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Customer engagement marketing
Marketing intelligence & planning
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
Service business
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
The journal of business & industrial marketing
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ECONIS (ZBW)
11
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1
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11
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Date (oldest first)
1
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
5
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
6
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
7
Complaint-handling as antecedent of customer engagement : do consumer characteristics matter?
Cambra-Fierro, Jesus
;
Melero-Polo, Iguacel
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 277-295
Persistent link: https://www.econbiz.de/10011700853
Saved in:
8
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
9
What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum
;
Agrawal, Rajat
;
Sharma, Vinay
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
Saved in:
10
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
11
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
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