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Tourism management : research, policies, practice
Journal of business research : JBR
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Journal of retailing and consumer services
22
Handbuch Zielgruppenmanagement
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International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Marketing intelligence & planning
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
Journal of revenue and pricing management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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1
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
2
Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.
;
Eugenio-Martin, Juan L.
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja
;
Kadic-Maglajlic, Selma
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
Saved in:
5
Omnichannel battle between Amazon and Walmart : is the focus on delivery the best strategy?
Jindal, Rupinder P.
;
Gauri, Dinesh Kumar
;
Li, Wanyu
;
Ma, Yu
- In:
Journal of business research : JBR
122
(
2021
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012420402
Saved in:
6
Young children's consumer agency : the case of French children and recycling
Schill, Marie
;
Godefroit-Winkel, Delphine
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 292-305
Persistent link: https://www.econbiz.de/10012237856
Saved in:
7
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
8
Market driving at Bottom of the Pyramid (BoP) : an analysis of social enterprises from the healthcare sector
Agarwal, Nivedita
;
Chakrabarti, Ronika
;
Brem, Alexander
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 234-244
Persistent link: https://www.econbiz.de/10011855310
Saved in:
9
Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 13-22
Persistent link: https://www.econbiz.de/10011451922
Saved in:
10
Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian
;
Moutinho, Luiz
;
Coelho, Arnaldo
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
Saved in:
11
Customer segmentation for marinas : evaluating marinas as destinations
Paker, Neslihan
;
Ceren, Altuntaş Vural
- In:
Tourism management : research, policies, practice
56
(
2016
),
pp. 156-171
Persistent link: https://www.econbiz.de/10011513083
Saved in:
12
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
13
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
14
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
15
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
16
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
17
A combinatorial optimization based sample identification method for group comparisons
Raschke, Robyn L.
;
Krishen, Anjala S.
;
Kachroo, Pushkin
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1267-1271
Persistent link: https://www.econbiz.de/10009756059
Saved in:
18
Building a model of commitment for generation Y : an empirical study on e-travel retailers
Nusair, Khaldoon Khal
;
Parsa, H. G.
;
Cobanoglu, Cihan
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 833-843
Persistent link: https://www.econbiz.de/10008907669
Saved in:
19
Using ski destination choice criteria to segment Finnish ski resort customer
Konu, Henna
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Tourism management : research, policies, practice
32
(
2011
)
5
,
pp. 1096-1105
Persistent link: https://www.econbiz.de/10009161071
Saved in:
20
Gay tourism in a sun and beach destination
Melián-González, Arturo
;
Moreno-Gil, Sergio
;
Araña, …
- In:
Tourism management : research, policies, practice
32
(
2011
)
5
,
pp. 1027-1037
Persistent link: https://www.econbiz.de/10009161078
Saved in:
21
The impact of age and family life experiences on Mexican visitor shopping expenditures
Bojanic, David C.
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 406-414
Persistent link: https://www.econbiz.de/10008798070
Saved in:
22
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
23
Factors influencing repeat visits to a destination: the influence of group composition
Campo-Martínez, Sara
;
Garau-Vadell, Joan B.
; …
- In:
Tourism management : research, policies, practice
31
(
2010
)
6
,
pp. 862-870
Persistent link: https://www.econbiz.de/10008650040
Saved in:
24
Estimating the size of the Chinese outbound travel market : a demand-side approach
Li, Xiang
;
Harrill, Rich
;
Uysal, Muzaffer
;
Burnett, Traverse
- In:
Tourism management : research, policies, practice
31
(
2010
)
2
,
pp. 250-259
Persistent link: https://www.econbiz.de/10003930698
Saved in:
25
Female consumers : decision-making in brand-driven retail
Granot, Elad
;
Greene, Henry
;
Brashear-Alejandro, Thomas
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 801-808
Persistent link: https://www.econbiz.de/10009238396
Saved in:
26
Segmentation : a tourism stakeholder view
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Beaumont, …
- In:
Tourism management : research, policies, practice
30
(
2009
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10003838217
Saved in:
27
Upgrade pricing, market growth, and social welfare
Zhao, Hao
;
Jagpal, Sharan
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 713-718
Persistent link: https://www.econbiz.de/10003862026
Saved in:
28
Self-brand connections : the role of attitude strength and autobiographical memory primes
Moore, David J.
;
Homer, Pamela Miles
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 707-714
Persistent link: https://www.econbiz.de/10003709472
Saved in:
29
Selective marketing for environmentally sustainable tourism
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Tourism management : research, policies, practice
29
(
2008
)
4
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003709965
Saved in:
30
Segmentation by visitor motivation in three Kenyan national reserve
Beh, Adam
;
Bruyere, Brett L.
- In:
Tourism management : research, policies, practice
28
(
2007
)
6
,
pp. 1464-1471
Persistent link: https://www.econbiz.de/10003544576
Saved in:
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