//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~isPartOf:"Journal of retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Eigenmarke des Handels"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Handelsmarke
17
Store brand
17
Einzelhandel
12
Retail trade
12
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
11
Brand
10
Markenartikel
10
Einzelhandelspreis
6
Retail price
6
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Preismanagement
4
Pricing strategy
4
Retailing
4
Store brands
4
Private labels
3
Competition
2
Distribution channel
2
Distribution channels
2
Food retailing
2
Food trade
2
Game theory
2
Grocery retailing
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Privatisierung
2
Privatization
2
Product labelling
2
Spieltheorie
2
Theorie
2
Theory
2
Vertriebsweg
2
Warenkennzeichnung
2
Wettbewerb
2
Beziehungsmarketing
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatzsammlung
1
Language
All
English
14
German
3
Author
All
Chung, Hwan
2
Dekimpe, Marnik G.
2
Geyskens, Inge
2
Lee, Eunkyu
2
Sethuraman, Raj
2
Ter Braak, Anne
2
Bachtel, Robert C.
1
Bauner, Christoph
1
Bodur, H. Onur
1
Campo, Katia
1
Chebat, Jean-Charles
1
Deleersnyder, Barbara
1
Dolbec, Pierre-Yann
1
Gielens, Katrijn
1
Gijsbrechts, Els
1
González-Benito, Óscar
1
Goodyear, Mary
1
Grphmann, Bianca
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Katrijn, Gielens
1
Keller, Kristopher Oliver
1
Koppe, Peter
1
Kumar, Nanda
1
Ma, Yu
1
Martos-Partal, Mercedes
1
Mayerhofer, Wolfgang
1
Namin, Aidin
1
Palmeira, Maricio M.
1
Radhakrishnan, Suresh
1
Rao, Ram C.
1
Smith, Ronn J.
1
Thomas, Dominic
1
Tofighi, Maryam
1
Vroegrijk, Mark
1
Wang, Emily
1
Wu, Ping-Chao
1
more ...
less ...
Institution
All
Brandsboard e.V.
1
Published in...
All
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of retailing
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
SpringerLink / Bücher
18
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Springer Proceedings in Business and Economics
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Dissertation Series CentER
4
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
17
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
4
Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
Saved in:
5
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
6
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
7
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
8
Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
Saved in:
9
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
10
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
11
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
12
Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10009562818
Saved in:
13
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
14
Private label vendor selection in a supply chain : quality and clientele effects
Kumar, Nanda
;
Radhakrishnan, Suresh
;
Rao, Ram C.
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10003988222
Saved in:
15
Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
Saved in:
16
Die Wahrnehmung von Handelsmarken aus der Sicht unterschiedlicher Zielgruppen
Koppe, Peter
;
Mayerhofer, Wolfgang
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
33
(
2005
)
3
,
pp. 38-43
Persistent link: https://www.econbiz.de/10002945864
Saved in:
17
Marke und Markenpolitik : zur kulturellen und zeitlichen Variation dieser Konzepte
Goodyear, Mary
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
21
(
1994
)
3
,
pp. 60-67
Persistent link: https://www.econbiz.de/10001165902
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->