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~subject:"Verkaufsförderung"
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Verkaufsförderung
Einzelhandelspreis
577
Retail price
577
Einzelhandel
273
Retail trade
273
Preismanagement
268
Pricing strategy
268
Consumer behaviour
205
Konsumentenverhalten
205
Theorie
123
Theory
123
Food retailing
82
Lebensmitteleinzelhandel
82
USA
72
United States
72
Price
66
Handelsmarke
63
Store brand
63
Competition
59
Preis
56
Wettbewerb
56
Sales promotion
51
Brand
48
Markenartikel
48
Online retailing
46
Online-Handel
46
Brand management
41
Markenführung
41
Distribution channel
39
Vertriebsweg
39
Preisdifferenzierung
38
Price discrimination
38
Lieferkette
37
Preiswettbewerb
37
Price competition
37
Supply chain
37
Pricing
33
E-commerce
31
Electronic Commerce
31
Benzin
28
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51
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51
Graue Literatur
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4
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4
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4
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51
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Abril Barrie, Carmen
2
Grewal, Dhruv
2
Hardesty, David M.
2
Monroe, Kent B.
2
Abu Karim, Rizuwan
1
Achtani, Dhiren
1
Ahn, Hyun-soo
1
Ailawadi, Kusum L.
1
Akçay, Yalçın
1
Amornpetchkul, Thunyarat
1
Aspara, Jaakko
1
Banerjee, Somak
1
Bearden, William O.
1
Bech-Larsen, Tino
1
Berck, Peter
1
Bhattacharya, Sonali
1
Biswas, Abhijit
1
Bogomolova, Svetlana
1
Boutrup Jensen, Briger
1
Boyacı, Tamer
1
Brown, Jennifer
1
Büyükdağ, Naci
1
Cai, Fengyan
1
Cai, Jane Zhen
1
Chatterjee, Patrali
1
Chimhundu, Ranga
1
Choi, Sunhee
1
Craig, Adam W.
1
Davis, David E.
1
Desai, Preyas S.
1
Dunn, Steven
1
Dutta, Sujay
1
Erev, Ido
1
Esper, Terry L.
1
Friske, Wesley
1
Gamliel, Eyal
1
Gandhi, Aradhana
1
García-Madariaga, Jesús
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
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Journal of retailing
10
Journal of retailing and consumer services
5
Journal of business research : JBR
4
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Information systems research : ISR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of production research
1
International journal of revenue management : IJRM
1
Journal of Islamic marketing
1
Journal of agricultural & food industrial organization
1
Journal of business & economics research
1
Journal of business logistics : JBL
1
Journal of customer behaviour
1
Journal of economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of revenue and pricing management
1
Marketing : ZFP ; journal of research and management
1
OR spectrum : quantitative approaches in management
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
51
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
3
Pricing in online fashion retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
4
Evaluating promotional pricing effectiveness using convenience store daily sales data
Naragain Phumchusri
;
Warot Kosawanitchakarn
;
Sirawich …
- In:
Journal of revenue and pricing management
22
(
2023
)
5
,
pp. 362-373
Persistent link: https://www.econbiz.de/10014372651
Saved in:
5
The influences of Islamic retail mix approach on purchase decisions
Monoarfa, Hilda
;
Juliana, Juliana
;
Setiawan, Rahman
; …
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 236-249
Persistent link: https://www.econbiz.de/10013536381
Saved in:
6
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
7
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
8
9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
9
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
10
Anchor-based promotions in retailing : how consumers respond to an additional anchor?
Rikala, Veli-Matti
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 921-951
Persistent link: https://www.econbiz.de/10012621782
Saved in:
11
Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
12
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
13
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
14
Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge
;
Gopa, Anandasivam
;
Trusov, Michael
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
Saved in:
15
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
16
Conditional promotions and consumer overspending
Amornpetchkul, Thunyarat
;
Ahn, Hyun-soo
;
Sahin, Ozge
- In:
Production and operations management : the flagship …
27
(
2018
)
8
,
pp. 1455-1475
Persistent link: https://www.econbiz.de/10011969967
Saved in:
17
Consumers' multifaceted deal knowledge in a grocery retail setting
Boutrup Jensen, Briger
;
Bech-Larsen, Tino
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011703179
Saved in:
18
Consumer perceptions of precise vs. just-below prices in retail settings
Peev, Plamen P.
;
Mayer, James Mark
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 673-688
Persistent link: https://www.econbiz.de/10011799557
Saved in:
19
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
20
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
21
The impact of product substitution and retail capacity on the timing and depth of price promotions : theory and evidence
Gümüş, Mehmet
;
Kaminsky, Philip
;
Mathur, Sameer
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2108-2135
Persistent link: https://www.econbiz.de/10011495815
Saved in:
22
Assessing the impact of price promotions on consumer response to online stockouts
Peinkofer, Simone T.
;
Esper, Terry L.
;
Smith, Ronn J.
; …
- In:
Journal of business logistics : JBL
36
(
2015
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011482430
Saved in:
23
Downstream and upstream oligopolies when retailer's effort matters
Wirl, Franz
- In:
Journal of economics
116
(
2015
)
2
,
pp. 99-127
Persistent link: https://www.econbiz.de/10011341725
Saved in:
24
Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana
;
Dunn, Steven
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011313622
Saved in:
25
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
26
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
27
The effects of price promotion depth on new and mature products
Choi, Sunhee
;
Friske, Wesley
;
Lee, Sangno
;
Wilcox, James B.
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
Saved in:
28
Influence of price perception and shopping motives on Indian consumer' attitude towards retailer promotions in malls
Khare, Arpita
;
Achtani, Dhiren
;
Khattar, Manish
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 272-295
Persistent link: https://www.econbiz.de/10010349412
Saved in:
29
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
30
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
31
Selling with money-back guarantees: the impact on prices, quantities, and retail profitability
Akçay, Yalçın
;
Boyacı, Tamer
;
Zhang, Dan
- In:
Production and operations management : an international …
22
(
2013
)
4
,
pp. 777-791
Persistent link: https://www.econbiz.de/10009791004
Saved in:
32
Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Krishnan, Balaji C.
;
Dutta, Sujay
;
Jha, Subhash
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 105-113
Persistent link: https://www.econbiz.de/10009732735
Saved in:
33
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
34
Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal
;
Herstein, Ram
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
Saved in:
35
Enhancing perceptions of price-value associated with price-matching guarantees
Hardesty, David M.
;
Bearden, William O.
;
Haws, Kelly L.
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1096-1101
Persistent link: https://www.econbiz.de/10009562089
Saved in:
36
The impact of private label sales penetration on category profitability
Pepe, Michael
- In:
Journal of business & economics research
10
(
2012
)
9
,
pp. 513-519
Persistent link: https://www.econbiz.de/10009620971
Saved in:
37
The effect of location on price estimation : understanding number-location and number-order associations
Cai, Fengyan
;
Shen, Hao
;
Hui, Michael K.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 718-724
Persistent link: https://www.econbiz.de/10009659282
Saved in:
38
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
39
"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
Saved in:
40
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
41
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
42
Optimal pricing strategy for quantity discount promotions
Klapper, Daniel
;
Oetzel, Sebastian
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10009271594
Saved in:
43
Forward buying by retailers
Desai, Preyas S.
;
Koenigsberg, Oded
;
Purohit, Devavrat
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 90-102
Persistent link: https://www.econbiz.de/10003947445
Saved in:
44
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
Saved in:
45
Prices, promotions, and supermarket mergers
Davis, David E.
- In:
Journal of agricultural & food industrial organization
8
(
2010
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10009511547
Saved in:
46
Consumer response to promotions in the presence of surcharge: implications for online retailing
Chatterjee, Patrali
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10003989247
Saved in:
47
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
48
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
49
Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty : an analysis in the retail environment
Gázquez-Abad, Juan C.
;
Sánchez-Pérez, Manuel
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10003848972
Saved in:
50
Sales : tests of theories on causality and timing
Berck, Peter
;
Brown, Jennifer
;
Perloff, Jeffrey M.
; …
- In:
International journal of industrial organization
26
(
2008
)
6
,
pp. 1257-1273
Persistent link: https://www.econbiz.de/10003801909
Saved in:
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