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isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
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Markenführung
E-commerce
202
Electronic Commerce
202
Online retailing
158
Online-Handel
158
Consumer behaviour
156
Konsumentenverhalten
156
Einzelhandel
69
Retail trade
69
Beziehungsmarketing
46
Customer satisfaction
46
Kundenzufriedenheit
46
Relationship marketing
46
Internet marketing
41
Online-Marketing
41
Distribution channel
29
Vertriebsweg
29
Website
26
Dienstleistungsqualität
25
Service quality
25
Social Web
25
Social web
25
Confidence
20
Vertrauen
20
e-commerce
18
Internet
17
Brand image
14
Markenimage
14
Viral marketing
14
Virales Marketing
14
Brand management
11
Data protection
11
Datenschutz
11
Digital platform
11
Digitale Plattform
11
Food retailing
11
Innovation adoption
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Innovationsakzeptanz
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Abbes, Intissar
1
Ahmadi, Hormoz
1
Arizal N
1
Aznuriyandi
1
Bala, Pradip Kumar
1
Cao, Kaiying
1
Chakrabarti, Somnath
1
Chakraborty, Shibashish
1
Dasgupta, Shilpee A.
1
Fazal-e-Hasan, Syed
1
González-Benito, Óscar
1
Grimmer, Martin
1
Hallem, Yousra
1
Juju, Undang
1
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1
Kim, Woonho
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Laroche, Michel
1
Li, Meichan
1
Mahama-Musah, Fuseina
1
Martos-Partal, Mercedes
1
Mondal, Jalaluddin
1
Mortimer, Gary
1
Nakami, Shinya
1
Nepomuceno, Marcelo Vinhal
1
Nofrizal
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Ray, Arghya
1
Richard, Marie-Odile
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San Martín, Sonia
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Schoutteet, Penelope
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Sucherly
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Taga, Nadia
1
Vanhaverbeke, Lieselot
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Waldelmi, Idel
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1
Wang, Rui
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Journal of retailing and consumer services
SpringerLink / Bücher
6
Journal of business research : JBR
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Electronic commerce research
3
International journal of internet marketing and advertising : IJIMA
3
International journal of retail & distribution management
3
Journal of fashion marketing and management
3
Springer eBook Collection
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
European research studies
2
Global business review
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing : ZFP ; journal of research and management
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
2
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
2
Springer Proceedings in Business and Economics
2
The international review of retail, distribution and consumer research
2
The journal of business & industrial marketing
2
Transportation research / E : an international journal
2
Working paper series / Department of Economics, University of Missouri-Columbia
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agribusiness : an international journal
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Asian African journal of economics and econometrics
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bericht der GfK-Tagung : vom ...
1
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
China-focused cases : selected winners of the CEIBS global case contest
1
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1
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
2
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
3
Logistics mode strategy of firms selling fresh products on e-commerce platforms with private brand introduction
Xu, Yuqiu
;
Wang, Jia
;
Cao, Kaiying
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303135
Saved in:
4
Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis
Kim, Changju
;
Kim, Woonho
;
Nakami, Shinya
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013366372
Saved in:
5
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
6
Insights and anatomy of brand experience in app-based retailing (eRBX) : critical play of physical evidence and enjoyment
Mondal, Jalaluddin
;
Chakrabarti, Somnath
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012502721
Saved in:
7
Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer
Mahama-Musah, Fuseina
;
Schoutteet, Penelope
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012648870
Saved in:
8
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
9
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
10
Brands as substitutes for the need for touch in online shopping
González-Benito, Óscar
;
Martos-Partal, Mercedes
;
San …
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 121-125
Persistent link: https://www.econbiz.de/10011388101
Saved in:
11
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
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