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25
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Marketing letters : a journal of research in marketing
Journal of marketing management : MM
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
59
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59
Psychology & marketing
59
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54
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52
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49
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45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
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38
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38
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36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
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International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
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International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
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Asia Pacific journal of marketing and logistics
24
Cogent business & management
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Journal of the Academy of Marketing Science
24
Technological forecasting & social change : an international journal
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
3
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
4
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
5
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
6
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
7
How limited consumption experiences affect word of mouth
Saenger, Christina
;
Thomas, Veronica L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
Saved in:
8
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
9
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
10
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
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11
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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12
Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Philp, Matthew
;
Pyle, Martin A.
;
Ashworth, Laurence
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011820307
Saved in:
13
How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
Saved in:
14
Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.
;
Bae, T. J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
Saved in:
15
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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16
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
17
"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena
;
Burton, Suzan
;
Mallik, Girijasankar
; …
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
Saved in:
18
Don't feed the trolling : rethinking how online trolling is being defined and combated
Golf-Papez, Maja
;
Veer, Ekant
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1336-1354
Persistent link: https://www.econbiz.de/10011850400
Saved in:
19
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
20
The baby boomer market maven in the United Kingdom : an experienced diffuser of marketplace information
Sudbury-Riley, Lynn
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 716-749
Persistent link: https://www.econbiz.de/10011577368
Saved in:
21
A space of one's own : spatial and identity liminality in an online community of mothers
Cappellini, Benedetta
;
Yen, Dorothy Ai-wan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1260-1283
Persistent link: https://www.econbiz.de/10011585306
Saved in:
22
The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
23
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
24
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
25
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
26
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
27
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
28
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
29
Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.
;
Inversini, Alessandro
;
Buhalis, …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
Saved in:
30
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
31
Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
Saved in:
32
Managing negative word-of-mouth : an exploratory study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
Saved in:
33
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
34
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
35
A study of trust over time within a social network mediated environment
Palmer, Adrian
;
Huo, Qunying
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
Saved in:
36
Customer service 140 characters at a time : the users' perspective
Canhoto, Ana Isabel Domingos
;
Clark, Moira
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 522-544
Persistent link: https://www.econbiz.de/10009775429
Saved in:
37
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
38
Taking a deeper look at online reviews : the asymmetric effect of valence intensity on shopping behaviour
Floh, Arne
;
Koller, Monika
;
Zauner, Alexander
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 646-670
Persistent link: https://www.econbiz.de/10009776458
Saved in:
39
Antecedents of travellers' electronic word-of-mouth communication
Liang, Silvia Wan-ju
;
Ekinci, Yuksel
;
Occhiocupo, Nicoletta
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 584-606
Persistent link: https://www.econbiz.de/10009776469
Saved in:
40
Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Saved in:
41
Examining the information value of virtual communities : factual versus opinion-based message content
Archer-Brown, Chris
;
Piercy, Niall
;
Joinson, Adam N.
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 421-438
Persistent link: https://www.econbiz.de/10009761854
Saved in:
42
Do customers who conduct online research also post online review? : a model of the relationship between online research and review posting behavior
Punj, Girish N.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009723159
Saved in:
43
What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Frank, Björn
;
Abulaiti, Gulimire
;
Enkawa, Takao
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009579979
Saved in:
44
The relationship between online chatter and firm value
McAlister, Leigh
;
Sonnier, Garrett
;
Shively, Tom
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009517731
Saved in:
45
Exploring the nature of value in the word-of-mouth referral equation for health care
Dobele, Angela
;
Lindgreen, Adam
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 269-290
Persistent link: https://www.econbiz.de/10008989905
Saved in:
46
Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
Saved in:
47
Social contagion effects in experiential information exhange on bulleting board systems
Huang, Lei
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003984924
Saved in:
48
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
Saved in:
49
The impact of emotions on service quality, satisfaction, and positive word-of-mouth intentions over time
White, Christopher J.
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 381-394
Persistent link: https://www.econbiz.de/10003995599
Saved in:
50
In praise of retrospective surveys
East, Robert
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 929-944
Persistent link: https://www.econbiz.de/10003786741
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