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18
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10
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Journal of marketing for higher education
Discussion paper series / IZA
215
Economics of education review
176
NBER working paper series
152
NBER Working Paper
120
Working paper / National Bureau of Economic Research, Inc.
114
IZA Discussion Paper
82
CESifo working papers
60
Education economics
53
Journal of education for business
50
Working paper
35
Applied economics
32
Discussion paper
30
Advances in higher education and professional development (AHEPD) book series
29
The international journal of management education
29
Journal of public economics
28
Journal of teaching in international business
28
International journal of education economics and development
27
China economic review : an international journal
25
Kom / Kommission der Europäischen Gemeinschaften
25
Forum Hochschule
24
Labour economics : official journal of the European Association of Labour Economists
24
Beiträge zur Hochschulpolitik
23
The B.E. journal of economic analysis & policy
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GLO discussion paper
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Applied economics letters
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Economics letters
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The American economic review
20
World Bank E-Library Archive
17
Amfiteatru economic : an economic and business research periodical
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Discussion paper / Centre for Economic Policy Research
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CESifo Working Paper Series
15
Journal of marketing education : JME
15
Policy research working paper : WPS
15
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Arbeitspapier
14
OECD Reviews of Tertiary Education
14
The journal of economic education
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
49
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1
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
2
The educational placebo effect : branding higher education benefits student learning
Esteky, Sina
;
Kalati, S. H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
Saved in:
3
A comparative analysis of institutional commitment : are business students different?
Wardley, Leslie J.
;
Nadeau, John
;
Bélanger, Charles H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 262-282
Persistent link: https://www.econbiz.de/10014566966
Saved in:
4
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
5
College choice & the consumer : the impact of gender on higher education enrollment
Prach, Jessica
;
Johnson, Ane Turner
;
Ferguson, Sarah
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
Saved in:
6
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
7
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
8
Motivation factors in student decisions to study Transnational Higher Education in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
9
Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile
Espinoza, Oscar
;
González, Luis Eduardo
;
Sandoval, Luis
; …
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10013277213
Saved in:
10
Exploring the determinants of choosing an academic destination under a short-term mobility : a cross-cultural comparison of Poland and Portugal
Kosmaczewska, Joanna
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10013277230
Saved in:
11
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
12
From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B.
;
Srivastava, R. V.
;
Roy, Donald P.
; …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10012549779
Saved in:
13
Revisiting the "university image model" for higher education institutions' sustainability
Manzoor, Shamima Raihan
;
Ho, Jessica Sze Yin
;
Al …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012695059
Saved in:
14
Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman
;
Fan, Xiucheng
;
Laber, Fahad
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
Saved in:
15
"Just like studying abroad" : an analysis of the online promotional videos of Thai university international programmes
Kraus, Harald
;
Burford, James
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10012312393
Saved in:
16
Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.
;
Collisson, Brian
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
Saved in:
17
Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord
;
Vespestad, May Kristin
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
Saved in:
18
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
19
What do prospective students look for in higher degrees by research? : a scale development study
Saleem, Muhammad Abid
;
Eagle, Lynne C.
;
Akhtar, Naveed
; …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10012258494
Saved in:
20
Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira
;
Abukari, Abdulai
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
Saved in:
21
Social media and the university decision : do prospective students really care?
Shields, Alison B.
;
Peruta, Adam
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10012179298
Saved in:
22
Do flexible admission systems affect student enrollment? : evidence from UK universities
Massoud, Hiba K.
;
Ayoubi, Rami M.
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012179300
Saved in:
23
Hedonic and utilitarian value : the role of shared responsibility in higher education services
Cao, Joanne T.
;
Foster, Jamye
;
Yaoyuneyong, Gallayanee
; …
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10012179304
Saved in:
24
How do Australian universities market STEM courses in YouTube videos?
Mwenda, Amanda Bridget
;
Sullivan, Miriam
;
Grand, Ann
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10012179310
Saved in:
25
Marketing Christian higher education in Canada : a "nested" fields perspective
Pizarro Milian, Roger
;
Rizk, Jessica
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 284-302
Persistent link: https://www.econbiz.de/10012179323
Saved in:
26
Undergraduate choice of major and major satisfaction : an expanded role for personality measures
Pritchard, Andrew
;
Fudge, Julie
;
Crawford, Elizabeth Crisp
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 155-174
Persistent link: https://www.econbiz.de/10011944552
Saved in:
27
Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
Saved in:
28
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie
;
Ayodele, Ivett
;
Chowdhury, Sabirah
; …
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Saved in:
29
Co-creation in higher education : towards a conceptual model
Dollinger, Mollie
;
Lodge, Jason M.
;
Coates, Hamish
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10011944577
Saved in:
30
High on emotion! : perceived value : influencing decision-making processes at international student recruitment trade shows
Gottlieb, Udo Rainer
;
Beatson, Amanda
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011944601
Saved in:
31
Getting out of the rankings game : a better way to evaluate higher education institutions for best fit
Poole, Sonja Martin
;
Levin, Michael A.
;
Elam, Kate
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 12-31
Persistent link: https://www.econbiz.de/10011886216
Saved in:
32
Perceived service quality-loyalty path : a PAKSERV based investigation of international students enrolled in business schools in Thailand
Kashif, Muhammad
;
Pimpa Cheewakrakokbit
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011886223
Saved in:
33
Using income effects to market undergraduate education abroad participation in higher education
Partlo, Margaret
;
Ampaw, Frim
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10011886225
Saved in:
34
Considering the marketing of higher education : the role of student learning gain as a potential indicator of teaching quality
Polkinghorne, Martyn
;
Roushan, Gelareh
;
Taylor, Julia
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 213-232
Persistent link: https://www.econbiz.de/10011794825
Saved in:
35
Gratitude and its drivers within higher education
Cownie, Fiona
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 290-308
Persistent link: https://www.econbiz.de/10011794862
Saved in:
36
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
Saved in:
37
Individual attitudes and social influences on college students' intent to participate in study abroad programs
Wang, Liz C.
;
Gault, John Jack
;
Christ, Paul
;
Diggin, …
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 103-128
Persistent link: https://www.econbiz.de/10011497268
Saved in:
38
Students as customers in higher education : reframing the debate
Guilbault, Melodi
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
Saved in:
39
Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan
;
Djihane Ammari
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
Saved in:
40
Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
Saved in:
41
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
42
Advancement in higher education : the role of marketing in building philanthropic giving
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10010442297
Saved in:
43
We've got minorities, yes we do : visual representations of racial and ethnic diversity in college recruitment materials
Pippert, Timothy D.
;
Essenburg, Laura J.
;
Matchett, …
- In:
Journal of marketing for higher education
23
(
2013
)
2
,
pp. 258-282
Persistent link: https://www.econbiz.de/10010232435
Saved in:
44
Student needs and motives when attending a university : exploring the Syrian case
Al-Fattal, Anas
;
Ayoubi, Rami
- In:
Journal of marketing for higher education
23
(
2013
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10010232443
Saved in:
45
Overcoming potential negative consequences of customer orientation in higher education : closing the ideological gap
Nguyen, Adam
;
Rosetti, Joseph
- In:
Journal of marketing for higher education
23
(
2013
)
2
,
pp. 155-174
Persistent link: https://www.econbiz.de/10010232447
Saved in:
46
Factors influencing student satisfaction in universities in the Gulf region : does gender of students matter?
Parahoo, Sanjai K.
;
Harvey, Heather L.
;
Tamim, Rana M.
- In:
Journal of marketing for higher education
23
(
2013
)
2
,
pp. 135-154
Persistent link: https://www.econbiz.de/10010232463
Saved in:
47
Internationalization or international marketing? : two frameworks for understanding international students' choice of Canadian universities
Chen, Liang-hsuan
- In:
Journal of marketing for higher education
18
(
2008
)
1
,
pp. 1-33
Persistent link: https://www.econbiz.de/10003777852
Saved in:
48
Stressors for college bound high school students based on sex of respondents
Broekemier, Gregory M.
;
Hodge, Kay A.
- In:
Journal of marketing for higher education
18
(
2008
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10003777859
Saved in:
49
Marketing for higher education : a relationship marketing approach
Helgesen, Øyvind
- In:
Journal of marketing for higher education
18
(
2008
)
1
,
pp. 50-78
Persistent link: https://www.econbiz.de/10003777864
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