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Event marketing
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Journal of business research : JBR
SpringerLink / Bücher
36
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Tourism management perspectives : TMP
16
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
European Sport management quarterly : ESMQ
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
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Journal of hospitality and tourism insights
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Essentials
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ECONIS (ZBW)
15
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15
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1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
4
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
5
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada
;
Marino, Vittoria
- In:
Journal of business research : JBR
116
(
2020
),
pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
Saved in:
6
Ironic festival brand co-creation
Suomi, Kati
;
Luonila, Mervi
;
Tähtinen, Jaana
- In:
Journal of business research : JBR
106
(
2020
),
pp. 211-220
Persistent link: https://www.econbiz.de/10012158351
Saved in:
7
Experiential product framing and its influence on the creation of consumer reviews
Gallo, Iñigo
;
Townsend, Claudia
;
Alegre, Inés
- In:
Journal of business research : JBR
98
(
2019
),
pp. 177-190
Persistent link: https://www.econbiz.de/10012007227
Saved in:
8
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
9
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
10
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
11
Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos
Suh, Eunju
;
Tsai, Henry
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1651-1658
Persistent link: https://www.econbiz.de/10009757001
Saved in:
12
Shopping, gambling or shambling? : penny auctions
Robinson, Stacey G.
;
Giebelhausen, Michael D.
;
Cotte, June
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1612-1616
Persistent link: https://www.econbiz.de/10009757009
Saved in:
13
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
Saved in:
14
Market-resistance and Valentine's Day events
Scheinbaum, Angeline Close
;
Zinkhan, George M.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10003810556
Saved in:
15
The promoter's role in ticket pricing : implications of real options for optimal posted prices and rationing
Jones, Steven L.
;
Yeoman, John C.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1187-1192
Persistent link: https://www.econbiz.de/10003897459
Saved in:
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