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Organizational research methods : ORM
Journal of marketing research : JMR
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ECONIS (ZBW)
30
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1
Getting on with field research using participant deconstruction
Wright, April L.
;
Middleton, Stuart
;
Hibbert, Paul
; …
- In:
Organizational research methods : ORM
23
(
2020
)
2
,
pp. 275-295
Persistent link: https://www.econbiz.de/10012181237
Saved in:
2
Grounded visual pattern analysis : photographs in organizational field studies
Shortt, Harriet L.
;
Warren, Samantha K.
- In:
Organizational research methods : ORM
22
(
2019
)
2
,
pp. 539-563
Persistent link: https://www.econbiz.de/10012005509
Saved in:
3
The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
Otterbring, Tobias
;
Ringler, Christine
;
Sirianni, Nancy J.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10011819656
Saved in:
4
Retention futility : targeting high-risk customers might be ineffective
Ascarza, Eva
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10011819660
Saved in:
5
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu
;
Li, Xiaolin
;
John, George
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 368-381
Persistent link: https://www.econbiz.de/10011878704
Saved in:
6
Incentives versus reciprocity : insights from a field experiment
Chung, Doug J.
;
Narayandas, Das
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011743659
Saved in:
7
What are likes worth? : a Facebook page field experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
Saved in:
8
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
9
Tweeting as a marketing tool : a field experiment in the TV industry
Gong, Shiyang
;
Zhang, Juanjuan
;
Zhao, Ping
;
Jiang, Xuping
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 833-850
Persistent link: https://www.econbiz.de/10011784965
Saved in:
10
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
11
Repairing the damage : the effect of price knowledge and gender on auto repair price quotes
Busse, Meghan R.
;
Israeli, Ayelet
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 75-95
Persistent link: https://www.econbiz.de/10011650431
Saved in:
12
Field experimentation in marketing research
Gneezy, Ayelet
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 140-143
Persistent link: https://www.econbiz.de/10011653106
Saved in:
13
Advance ordering for healthier eating? : field experiments on the relationship between the meal order-consumption time delay and meal content
VanEpps, Eric M.
;
Downs, Julie S.
;
Loewenstein, George F.
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 369-380
Persistent link: https://www.econbiz.de/10011502927
Saved in:
14
Does sparing the rod spoil the child? : how praising, scolding, and an assertive tone can encourage desired behaviors
Grinstein, Amir
;
Kronrod, Ann
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 433-441
Persistent link: https://www.econbiz.de/10011503091
Saved in:
15
The perils of proactive churn prevention using plan recommendations : evidence from a field experiment
Ascarza, Eva
;
Iyengar, Radha
;
Schleicher, Martin
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10011450365
Saved in:
16
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
17
Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.
;
Fang, Zheng
;
Luo, Xueming
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Saved in:
18
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
19
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
20
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
21
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
22
Bonuses versus commissions : a field study
Kishore, Sunil
;
Rao, Raghunath Singh
;
Narasimhan, Om
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 317-333
Persistent link: https://www.econbiz.de/10009755704
Saved in:
23
Field experiments on sensitive organizational topics
King, Eden B.
;
Hebl, Mikki
;
Morgan, Whitney Botsford
; …
- In:
Organizational research methods : ORM
16
(
2013
)
4
,
pp. 501-521
Persistent link: https://www.econbiz.de/10010188261
Saved in:
24
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
25
Using photographs to research organizations : evidence, considerations, and application in a field study
Ray, Joshua L.
;
Smith, Anne D.
- In:
Organizational research methods : ORM
15
(
2012
)
2
,
pp. 288-315
Persistent link: https://www.econbiz.de/10009521532
Saved in:
26
The use of random coefficient modeling for understanding and predicting job performance ratings : an application with field data
O’Neill, Thomas A.
;
Goffin, Richard D.
;
Gellatly, Ian R.
- In:
Organizational research methods : ORM
15
(
2012
)
3
,
pp. 436-462
Persistent link: https://www.econbiz.de/10009566595
Saved in:
27
Understanding the impact of convergent validity on research results
Carlson, Kevin D.
;
Herdman, Andrew O.
- In:
Organizational research methods : ORM
15
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009410370
Saved in:
28
Methodological urban legends : the misuse of statistical control variables
Spector, Paul E.
;
Brannick, Michael T.
- In:
Organizational research methods : ORM
14
(
2011
)
2
,
pp. 287-305
Persistent link: https://www.econbiz.de/10008991512
Saved in:
29
Do digital video recorders influence sales?
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
Saved in:
30
The neglected science and art of quasi-experimentation : why-to, when-to, and how-to advice for organizational researches
Grant, Adam M.
;
Wall, Toby D.
- In:
Organizational research methods : ORM
12
(
2009
)
4
,
pp. 653-686
Persistent link: https://www.econbiz.de/10003897835
Saved in:
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