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Special interest magazine
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Organization : the critical journal of organization, theory and society
3
Enterprise & society : the international journal of business history
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Business history
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
1
Healthcare Marketing / Jahrbuch
1
IEEE transactions on engineering management : EM
1
Innovative Markenführung und -implementierung
1
Interactive and multi-channel marketing
1
International journal of nonprofit & voluntary sector marketing
1
International journal of production economics
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of nonprofit & public sector marketing
1
Journal of vacation marketing : an international journal
1
Markt - Macht - Medien : Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen : Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) vom 14. bis 16. Juni 1995 in Stuttgart zum Thema "Markt - Macht - Medien: Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen"
1
New ways of organizing work : developments, perspectives and experiences
1
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
1
Qualitative market research : an international journal
1
SAGE directions in organization studies ; Vol. 4
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ECONIS (ZBW)
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1
Christianity Today, J. Howard Pew, and the business of conservative evangelicalism
Grem, Darren E.
- In:
Enterprise & society : the international journal of …
15
(
2014
)
2
,
pp. 337-379
Persistent link: https://www.econbiz.de/10010385987
Saved in:
2
Women's magazines as facilitators of Christmas rituals
Freeman, Lynne
;
Bell, Susan
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 336-354
Persistent link: https://www.econbiz.de/10009765586
Saved in:
3
Pionierinnen : aus der Gründungszeit des Internets
Mersmann, Susanne
- In:
Die Frauen und das Netz : Angebote und Nutzung aus …
,
(pp. 199-210)
.
2013
Persistent link: https://www.econbiz.de/10009717740
Saved in:
4
Destination image in travel magazines : a textual and pictorial analysis of Hong Kong and Macau
Hsu, Cathy H. C.
;
Song, Hanqun
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
3
,
pp. 253-268
Persistent link: https://www.econbiz.de/10009776419
Saved in:
5
Under the counter, under the radar? : the business and regulation of the pornographic press in Sweden 1950 - 1971
Arnberg, Klara
- In:
Enterprise & society : the international journal of …
13
(
2012
)
2
,
pp. 350-377
Persistent link: https://www.econbiz.de/10009570725
Saved in:
6
Women doing their own thing : our picture of modern women at work?
Eikhof, Doris Ruth
;
Summers, Juliette
- In:
New ways of organizing work : developments, …
,
(pp. 46-61)
.
2012
Persistent link: https://www.econbiz.de/10009376540
Saved in:
7
Masculinity representations in men's lifestyle magazine ads : a cross-ccultural and cross-racial comparison
Shaw, Ping
;
Tan, Yue
;
Kim, Kwangmi Ko
;
Cheng, Hong
- In:
Current insights and future trends : [extended versions …
,
(pp. 275-290)
.
2012
Persistent link: https://www.econbiz.de/10009748092
Saved in:
8
Vogue in Britain : authenticity and the creation of competitive advantage in the UK magazine industry
Cox, Howard
;
Mowatt, Simon
- In:
Business history
54
(
2012
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10009518321
Saved in:
9
Framing environmental advocacy : a study of 30 years of advertising in National Geographic Magazine
Bortree, Denise
;
Ahern, Lee
;
Dou, Xue
;
Smith, Alexandra …
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10009739790
Saved in:
10
Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 53-70)
.
2011
Persistent link: https://www.econbiz.de/10009010234
Saved in:
11
Product selection for newsboy-type products with normal demands and unequal costs
Su, Rung Hung
;
Pearn, Wen-lea
- In:
International journal of production economics
132
(
2011
)
2
,
pp. 214-222
Persistent link: https://www.econbiz.de/10009238826
Saved in:
12
Fußball
Biechele, Christian
- In:
Public Relations im Sport : Basiswissen - Arbeitsfelder …
,
(pp. 93-104)
.
2011
Persistent link: https://www.econbiz.de/10009425187
Saved in:
13
Have yourself a merry little Christmas? : organizing Christmas in women's magazines past and present
Brewis, Joanna
;
Warren, Samantha
- In:
Organization : the critical journal of organization, …
18
(
2011
)
6
,
pp. 747-762
Persistent link: https://www.econbiz.de/10009406967
Saved in:
14
Nachhaltige Führung der GEO-Markenfamilie : Entwicklung und Perspektiven
Brüne, Gerd
- In:
Innovative Markenführung und -implementierung
,
(pp. 269-290)
.
2011
Persistent link: https://www.econbiz.de/10009349225
Saved in:
15
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich
(
contributor
)
- In:
5th Workshop on the Economics of Information and …
.
2002
Persistent link: https://www.econbiz.de/10001689554
Saved in:
16
Pop (culture) goes the organization : on highbrow, lowbrow and hybrids in studying popular culture within organization studies
Rehn, Alf
-
2010
Persistent link: https://www.econbiz.de/10003930414
Saved in:
17
The strategic implications of Web technologies : a process model of how Web technologies enhance organizational performance
Tan, Barney C. C.
;
Pan, Shan L.
;
Hackney, Ray
- In:
IEEE transactions on engineering management : EM
57
(
2010
)
2
,
pp. 181-197
Persistent link: https://www.econbiz.de/10003978288
Saved in:
18
The relationships of fashion leadership, fashion magazine content and loyalty tendency
Bailey, Lauren R.
;
Seock, Yoo-kyoung
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003958638
Saved in:
19
Programmies als Quotenacher? : der Einfluss von Spielfilmankündigungen in der Programmpresse auf den Ausstrahlungserfolg der Filme im Fernsehen
Lenz, Michael
;
Tiele, Annekaryn
;
Klimmt, Christoph
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
6
(
2009
)
4
,
pp. 10-21
Persistent link: https://www.econbiz.de/10003906980
Saved in:
20
Wöchentlicher Wettbewerb um die Zielgruppe 40+ : Thema Gesundheit in wöchentlichen Frauenzeitschriften
Hausendorf, Jörg
- In:
Healthcare Marketing / Jahrbuch
(
2009
),
pp. 124-127
Persistent link: https://www.econbiz.de/10003815590
Saved in:
21
Der Markt für Programmzeitschriften : eine Analyse der Initiatoren, Formen und Wirkungen entstandener Produktdifferenzierung
Kallfaß, Hermann H.
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10003758497
Saved in:
22
Sexual issues : the analysis of female role portrayal preferences in Taiwanese print ads
Lin, Chyong-ling
- In:
Journal of business ethics : JOBE
83
(
2008
)
3
,
pp. 409-418
Persistent link: https://www.econbiz.de/10003783311
Saved in:
23
Following the links : food advertising and promotion on children's magazine websites
Jones, Sandra C.
;
Wiese, Elizabeth
;
Fabrianesi, Belinda
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 165-190
Persistent link: https://www.econbiz.de/10003779989
Saved in:
24
Animal-companion depictions in women's magazine advertising
Kennedy, Patricia F.
;
McGarvey, Mary G.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003709345
Saved in:
25
Men under pressure : representations of the "salaryman" and his organization in Japanese manga
Matanle, Peter
;
McCann, Leo
;
Ashmore, Darren
- In:
Organization : the critical journal of organization, …
15
(
2008
)
5
,
pp. 639-664
Persistent link: https://www.econbiz.de/10003760516
Saved in:
26
Pop (culture) goes the organization : on highbrow, lowbrow and hybrids in studying popular culture within organization studies
Rehn, Alf
- In:
Organization : the critical journal of organization, …
15
(
2008
)
5
,
pp. 765-783
Persistent link: https://www.econbiz.de/10003760563
Saved in:
27
A space of one's own : women's magazine consumption within family life
Stevens, Lorna
;
Maclaran, Pauline
;
Catterall, Miriam
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
4
,
pp. 236-252
Persistent link: https://www.econbiz.de/10003585347
Saved in:
28
Guerilla direct: the case for mental_floss
Maloney, Toby
;
Maloney, Melanie
-
2007
Persistent link: https://www.econbiz.de/10003522162
Saved in:
29
Rekonstruktion der Pressemarktentwicklung : Beispiel populäre Jugendpresse
Vogel, Andreas
- In:
Markt - Macht - Medien : Publizistik im Spannungsfeld …
,
(pp. 77-88)
.
1996
Persistent link: https://www.econbiz.de/10001318254
Saved in:
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